Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Publishing Strategy: Traditional and New Media


Published on

The publishing industry is changing and today every company and individual has the tools they need to be a publisher. But the resulting deluge of content makes the role of "gatekeepers" more essential than ever. This presentation discusses the merits of traditional publishing, self-publishing and new media to help landscape, architecture, engineering and planning firms create their own publishing strategy.

Published in: Education, Business
  • Be the first to comment

Publishing Strategy: Traditional and New Media

  1. 1. ublis
  2. 2. Newspaper subscriptions31% (2008)10% (2009)Magazine subscriptions11% (2009)Online subscriptions%18 (2009)Print ad revenues dropped44.9% between 2005 and 2009
  3. 3. 9
  4. 4. 57 books are bought every second in U.S.Bookstores are bleeding outU.S. adults with e-reader devices doubledfrom 14 million to 28 million from 11/2010to 5/2011E-books account for 8% of all book salesOnly 15% of e-reader owners say they nolonger read print booksStigma of self-publishing has vanished
  5. 5. Traditional Gatekeepers New Media•Publishers •Communicators•Editors •Marketers•Journalists •Professional quality writing•Strict editorial focus •Professional quality design•Unbiased •Not overtly self-promotional•High quality writing •Attention to reader behavior•High quality design •Cultivate community