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Marketing Channels 101


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Quality over quantity; Is that how you approach the many different marketing channels? Customized content will come up short unless you are using the right channel to reach the right group. Rock Paper Scissors unpacked social media, email marketing, and more in Marketing Channels 101.

Published in: Marketing
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Marketing Channels 101

  1. 1. Marketing Channels #RPSback2basics
  2. 2. RECAP: Know Thy Customer
  3. 3. Demographics are the WHO. External and surface factors regarding who the consumer is. This sets up important dividing lines when it comes to marketing and sales. ● age ● gender ● location ● marital status ● education ● disabilities ● occupation ● family size ● language ● mobility ● income
  4. 4. Psychographics are the WHY. Why a consumer is motivated to purchase a product has much more to do with them as a person. ● activities ● behaviors ● interests ● social class ● personalities ● lifestyles ● influences ● daily habits ● values ● opinions ● attitude
  5. 5. Marketing Channels
  6. 6. Today we have . . .
  7. 7. The Right Channels for Your Business. It’s important to know which channels add value to your brand and which take away from your time.
  8. 8. 7The Rule of SEVEN.
  9. 9. Call to Action. Create QUALITY opportunities for engagement that add VALUE for your customer.
  10. 10. Track, Measure & Refine. Know what you are doing is making an impact on both your customers and your business. Invest wisely.
  11. 11. Putting More into Your Marketing. What are you interrupting? What are you asking people to do? Are they going to be able to do what you need them to do? Where are you driving your customers? What do you need them to do?
  12. 12. QUESTIONS
  13. 13. UP NEXT: Email Marketing