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Teaching organizations to fish in a data-rich future: Stories from data leaders

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Many organizations are still early in their journey to set up and optimize their analytics function and related capabilities. However, those that are investing in highly skilled data leaders are seeing the business benefits. To learn more, the IBM Center for Applied Insights spoke with some of these leaders.

Through their stories, we discovered the analytics challenges that businesses face across industries and sectors, and how today’s data leaders confront and eventually overcome those challenges. See how these leaders were able to deliver outcomes that far outweighed their early struggles. To learn more: www.ibm.com/ibmcai/cdostudy

Published in: Leadership & Management

Teaching organizations to fish in a data-rich future: Stories from data leaders

  1. 1. © 2015 IBM Corporation Teaching organizations to fish in a data-rich future: Stories from data leaders July 2015
  2. 2. © 2015 IBM Corporation Analytics assessments conducted by the IBM Center for Applied Insights have identified challenges and best practices for data leaders 2 Get to know your chief data officer Leading practices from data leaders Building data science capabilities Explores obstacles in establishing the chief data officer (CDO) role and captures the value the CDO brings to help the business become data-driven Identifies business benefits realized by organizations led by highly skilled data leaders and leading practices for delivering value through data Establishes a success formula for integrating a data science capability within an organization and measures its value as a source for competitive advantage
  3. 3. © 2015 IBM Corporation Many organizations are still early in their journey to set up and optimize their analytics function and related capabilities 3 © 2015 IBM Corporation 1“Extend Your Portfolio of Analytics Capabilities” Gartner 2013 2 http://www.emc.com/collateral/analyst-reports/idc-the-digital-universe-in-2020.pdf
  4. 4. © 2015 IBM Corporation Organizations at the forefront are investing in highly skilled data leaders and moving ahead rapidly to capture new value from data 4 © 2015 IBM Corporation Chief data officers, chief analytics officers, data scientists and analytics executives acting in these roles
  5. 5. © 2015 IBM Corporation© 2015 IBM Corporation Organizations at the forefront are investing in highly skilled data leaders and moving ahead rapidly to capture new value from data 5
  6. 6. © 2015 IBM Corporation Those steered by data leaders are seeing business benefits… 6 A research institute implemented a four-step analytics endorsement process that drove the success rate of clinical research up 30% An insurance firm discovered patterns in claims information to decrease fraud, worth $90 million per one percent in reduction A manufacturing company generated an extra $2M in revenue through newly built tools that predict customer needs A major city synthesized data sources to predict early release prisoners’ propensity to re-commit a crime A contract research organization built an advanced platform for clinical data integration that cuts patient recruitment period by six months A hospital accelerated appointments for patients based on their forecasted likelihood for pre-admission
  7. 7. © 2015 IBM Corporation …And the wins that data leaders have orchestrated have helped build credibility and driven the demand for greater capacity 7
  8. 8. © 2015 IBM Corporation To achieve data-driven success, data leaders need to help the business by overcoming challenges, taking new approaches and driving action 8 Collaboration is key when helping the business leverage data as a strategic asset. Data initiatives are most successful when business stakeholders are included in the transition process and clearly understand the end benefits. Companies can dream of cutting-edge analytical capabilities, but those goals will remain imaginary without the personnel to execute their vision. To combat the dearth of available talent, data leaders have started training their existing employees. Companies cannot unlock the full potential of their information if it is isolated in disparate locations. By allowing for the combination of data sources, businesses are unlocking new insights. The payoff: Better business outcomes
  9. 9. © 2015 IBM Corporation9 © 2015 IBM Corporation
  10. 10. © 2015 IBM Corporation Data leaders help the business make data a priority in order to leverage it as a strategic business asset 10 Undervaluation of data “As more data is available to the business, there are going to be missed opportunities and innovations because the business just doesn’t understand the data or the value of the data it has.” – CDO, Finance Collaborate for an enterprise-wide data strategy “We’re trying to go to leadership and figure out what’s critical to their operations. We ask about timeliness, consistency and usability. Those teams are now more energized to partner.” – VP of Enterprise Data Management, Healthcare Seek endorsement from executive sponsors “I formed a global leadership team roughly representing our 12 top offices in terms of revenue by determining the local data and analytics leaders – who’s the subject matter expert, who has the most client experience, who has the right social expertise? So that's working really, really well.” – CDO, Media and Advertising
  11. 11. © 2015 IBM Corporation A media CDO earned buy-in from local leaders to create an enterprise-wide data strategy that is seamlessly applied in new offices 11
  12. 12. © 2015 IBM Corporation12 © 2015 IBM Corporation
  13. 13. © 2015 IBM Corporation Data leaders seek and develop skillsets from within in order to execute their vision 13 Shortage of the right data talent “We’re looking for people who have that combo package – who have that mindset of an analyst and the technical skills of a developer.” – VP of Enterprise Data Management, Healthcare Look for potential, not perfection “We’re going to find people who want to learn. If they can have three out of five of the key skills and show aptitude in the other two, then we’ll take the time to train them.” – VP of Enterprise Architecture, Insurance Create learning opportunities “This past fall, we launched a Data Academy. It’s basically a training curriculum on anything from Excel all the way up to information design, data management or data usability. Every class is booked out with waiting lists – people love them.” – CDO, major US city
  14. 14. © 2015 IBM Corporation A government CDO created a data academy to develop skills and standardize analytical capabilities across a decentralized team 14
  15. 15. © 2015 IBM Corporation© 2015 IBM Corporation15 © 2015 IBM Corporation
  16. 16. © 2015 IBM Corporation Data leaders free the data and allow for the combination of data sources to uncover insights 16 Insufficient utilization of data “You’d think we have a 360-degree view of our customers, but we really don’t. We know what policies and claims we have, but we can’t link all of that information without having to dive into ten different systems.” – VP of Enterprise Architecture, Insurance Increase sharing of data “Know what data exists, be able to effectively and efficiently access that data, and then be able to get to it effectively. This capability falls in the knowledge bucket.” – CDO, major US city Invest in holistic data solutions “Our tool gives immediate, contextualized and integrated access to all the data, past and present, operational and clinical, in one place, from anywhere on the planet, any minute of the day. If you use this information wisely, you can save six months on a clinical trial.” – CDO, Pharmaceuticals
  17. 17. © 2015 IBM Corporation A CDO at a research organization designed a platform that accelerates clinical trials, leading to big deals with pharma companies 17
  18. 18. © 2015 IBM Corporation Through these 3 steps, data leaders can help their organizations fully capitalize on their data and achieve better business outcomes 1818 © 2015 IBM Corporation
  19. 19. © 2015 IBM Corporation Through these 3 steps, data leaders can help their organizations fully capitalize on their data and achieve better business outcomes 1919 © 2015 IBM Corporation
  20. 20. © 2015 IBM Corporation Appendix 20
  21. 21. © 2015 IBM Corporation For participant companies, big data and analytics is a significant area of focus and investment relative to other business imperatives Industries included insurance, manufacturing, healthcare, government and pharmaceuticals Our research highlights leading practices from data leaders to help executives acting in these roles deliver value through their efforts 21 Qualitative study 10 in-depth phone interviews with US-based Data Leaders – chief data officers, chief analytics officers, and BD&A executives acting in these roles
  22. 22. © 2015 IBM Corporation The payoff: Better business outcomes Achieving data-driven success: 22 Undervaluation of data Collaborate for an enterprise-wide data strategy Seek endorsement from executive sponsors Shortage of the right data talent Look for potential, not perfection Create learning opportunities Insufficient utilization of data Increase sharing of data Invest in holistic data solutions
  23. 23. © 2015 IBM Corporation Learn more: 23 Your chief data officer: Re-imagining the business of data The transformative power of data and analytics is being harnessed by organizations to make smarter, quicker and more analytically-informed decisions. At the helm of this transformation is the Chief Data Officer – a strategic leader who employs data and analytics to create tangible business value. The IBM Center for Applied Insights spoke in-depth with executives to learn how CDOs are making a difference within organizations. Download the study (403KB)  IBMCAI Blog – CDO THINKLEADERS CDO strategies for success in a new era of big data and advanced analytics  Big Data & Analytics Hub for CDOs Discover more:

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