Social Media - Next Steps for Recruiting 2010

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Social Media Next Steps for Recruiting - Presented at the March BAHRA meeting by Amanda Shewmake, NAS Recruitment Communications

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Social Media - Next Steps for Recruiting 2010

  1. 1. The Next Steps in the Social Media Revolution Amanda Shewmake Vice President, NAS Recruitment Communications Recruitment Consultant, Web 2.0 Media Strategist
  2. 2. Revolution: “A drastic and far-reaching change in ways of thinking and behaving.” -Web, 2010
  3. 3. The Social Media Landscape • In late 2009, social network usage exceeded Web-based e-mail usage for the first time • Today more than four out of five online Americans are active in either creating, participating in or reading some form of social content at least once a month •Facebook: +350 million strong •LinkedIn: + 55 million strong •Twitter: +25 million strong
  4. 4. Social Media Spending Increases 63% of "best-in-class“ companies have increased their social media budgets despite the recession. - From The Aberdeen Group’s “The ROI on Social Media Marketing: Why it Pays to Drive Word of Mouth”
  5. 5. Media Planning and Buying
  6. 6. The Next Steps… Analyze & Understand Plan Engage Monitor and Update
  7. 7. Analyze & Understand
  8. 8. OBSTACLES Time Requirements • Very time-intensive • Lack of internal resource time Budget Constraints • Limited budgets • “The Economy” = conservative spending Unproven Tactics • Requires expertise • The necessary waste of experimentation
  9. 9. BENEFITS Source Passive Candidates • Targeted Demographic • Unique vehicles Cultivate Candidate Relationships • Build an engaged candidate pipeline • Be a resource Monitor and Build Your Brand • Learn what’s being said about you • “Guide” the conversation and create viral marketing
  10. 10. Social Networking is Social Media application of the Social Networking Tools that enable a user to Engaging and conversing social media. share content and create with individuals by way of conversation. social media.
  11. 11. Plan
  12. 12. PLANNING I. Set Goals II. Solidify Your Personal Brand III. Develop a Social Media Policy IV. Think Mobile V. Build Your Employment Brand
  13. 13. Engage
  14. 14. Traffic Growth: 2008 through 2009 228% 1382% 82%
  15. 15. Facebook Target by: Geographic location, position, company, demographic, school, etc. Drive Candidates to Splash Page or Career Site Employment Branding Presence on FB without the time commitment of a Fan Page Metrics Reporting You set the budget!
  16. 16. Network Membership Europe Latin A erica m 3% & Reach 24% Over 55 million professionals* – ~2 million members join Asia per month 8% – Roughly 1 new sign-up Africa per second 2% 200 countries Middle East English, Spanish, French 1% and now German! Oceania 2% 150 industries Other North A erica m 60% Members from all five hundred 0% of the Fortune 500
  17. 17. Monitor & Update
  18. 18. Normal 24-Month Social Marketing Timeline Months 1-3: Brand Presence • Create profiles • Implement brand image • Announce presence Months 3-12: Brand/Job Seeker Engagement • Increase follower base • Monitor brand, industry, niche • Communicate with candidates Months 6-24: ROI Focus • Assess goals / achievements • Address areas for improvement • Identify additional metrics
  19. 19. The Next Steps… Analyze & Understand Plan Engage Monitor and Update
  20. 20. “It’s about: offering something of value, creating movements that build over time, engaging with passionate fans and giving them the tools to influence others.”
  21. 21. Thank You! Join The Conversation! Email: ashewmake@nasrecruitment.com Nasrecruitment.com/blog Twitter.com/AmandaShewmake Twitter.com/nasrecruitment Linkedin.com/in/amandashewmake Linkedin.com (NAS Recruitment) Facebook.com/nasrecruitment
  22. 22. Social Networking Boot Camp

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