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Social Media Community Size and Growth Benchmarks

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A report on the number of fans and the growth rate of those fans across 7 industries, including Luxury Fashion, Soft Drinks, State Tourism, Luxury Autos, Children’s Hospitals, Consumer Electronics, and Snack Foods. Networks include Facebook, Twitter, Instagram, YouTube, Google Plus and Pinterest.

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Social Media Community Size and Growth Benchmarks

  1. 1. Report Period: February 1 - February 29, 2016 Social Media Community Size and Growth Benchmarks A report on the number of fans and the growth rate of those fans across 7 industries, including Luxury Fashion, Soft Drinks, State Tourism, Luxury Autos, Children’s Hospitals, Consumer Electronics, and Snack Foods. Networks include Facebook, Twitter, Instagram, YouTube, Google Plus and Pinterest.
  2. 2. Summary This report delivers a broad view of social media community sizes and growth rates across 7 industries and 61 brands. The average industry Facebook page fan count ranges from around 344,000 in children’s hospitals, to over 15 million in the snack food category. While community size and growth rate aren’t to be focused on at the risk of lowering engagement, social media fans are still undeniably valuable. This report can give you a good sense of the community benchmarks across a diverse set of industries. Highlights ❖ Instagram continues to be the social media network with the highest overall growth rates across most industries. Industry average growth rate averaged between 5% and 11%. ❖ YouTube had an average growth rate of just over 24% in the snack food category. ❖ The single highest brand social media fan count is Oreo’s Facebook page: 41.8 million Report Period: February 2016
  3. 3. Luxury Fashion Community Size
  4. 4. Luxury Fashion Community Growth Rate
  5. 5. Soft Drinks Community Size
  6. 6. Soft Drinks Community Growth Rate
  7. 7. State Tourism Community Size
  8. 8. State Tourism Community Growth Rate
  9. 9. Luxury Auto Community Size
  10. 10. Luxury Auto Community Growth Rate
  11. 11. Children’s Hospitals Community Size
  12. 12. Children’s Hospitals Community Growth Rate
  13. 13. Consumer Electronics Community Size
  14. 14. Consumer Electronics Community Growth Rate
  15. 15. Snack Foods Community Size
  16. 16. Snack Foods Community Growth Rate
  17. 17. If you’d like to see this type of data, and much more, for your brand’s social media landscape, simply request a free trial at either of the links below. Online Form ZuumSocial.com/Contact/ Email sales@ZuumSocial.com Free Trial © 2016 Zuum ZuumSocial.com

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