1.
Amanda Matelonek

2.
Executive Summary
Recognized brand
Good standing
Increase innovation and communication
Watch out for competitors
Legal team standings

3.
Team Members
Technical support / Mechanics
Announcements / release
Gamers Team
Piracy/ Legal team
Miscellaneous (invincibility stars)

4.
Questions about Nintendo
Nintendo Life
My Nintendo News
IGN

5.
Keywords about Nintendo

6.
Questions about Nintendo
Nintendo Life

7.
Questions about Nintendo
My Nintendo News

8.
Questions about Nintendo
IGN

9.
Questions about Nintendo

10.
Questions about Nintendo

11.
What are our customers saying about us?

12.
Questions about our products

13.
Competitors
1.
2.
3.

14.
Questions about competitors

15.
Positive conversations around Nintendo

16.
Positive conversations about competitors

17.
Negative conversations around Nintendo

18.
Negative conversations about competitors

19.
Persona Profile
● Name: Kenneth Jones
● Age: 22 years old
● Location: Los Angeles, CA
● Profession: UCLA student
● Hobbies
○ Video games
○ Hanging with friends
○ Conventions
● Product Needs
○ Grew up playing video games and the Nintendo
console. Engages in tournaments online
Kain Productions

20.
SWOT Analysis
● Strengths
○ Strong brand recognition
○ Multiple consoles and games
○ Patented games and genres
● Weakness
○ Multiple audiences with limited amount of time
○ Limited Budget
○ Nintendo is not producing new genres

21.
SWOT Analysis
● Opportunities
○ Patenting games for apps
○ New ideas for conventions and innovation
○ New games, new markets
● Threats
○ Illegal downloads
○ Viruses
○ Growing competitors and indie projects

22.
Recommendations
● Keep engaging with customers
● Issue convention dates
● Creativity is not limited
● Approach multiple audiences
● Report issue of Gamersgate
● Report issue of downloading

23.
Sources & Methods Transparency
September 17, 2014 - December 1,2014
Twitter ( IGN, My Nintendo News, Nintendo Life ) Blogs, Twingly, Nintendo Forum
“Nintendo”, “MyNintendoNews”, Nintendo Life” Nintendo :( , Nintendo :)
Sysomos, Twitter Search, Hootsuite, Viz Sentiment, Google Search, Wordle, Twingly
English only
English only
Manual Sampling: 3- pt scale. Positive, Negative and Neutral