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Nintendo Amanda Matelonek

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Nintendo Social Media Analytics

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Nintendo Amanda Matelonek

  1. 1. Amanda Matelonek
  2. 2. Executive Summary Recognized brand Good standing Increase innovation and communication Watch out for competitors Legal team standings
  3. 3. Team Members Technical support / Mechanics Announcements / release Gamers Team Piracy/ Legal team Miscellaneous (invincibility stars)
  4. 4. Questions about Nintendo Nintendo Life My Nintendo News IGN
  5. 5. Keywords about Nintendo
  6. 6. Questions about Nintendo Nintendo Life
  7. 7. Questions about Nintendo My Nintendo News
  8. 8. Questions about Nintendo IGN
  9. 9. Questions about Nintendo
  10. 10. Questions about Nintendo
  11. 11. What are our customers saying about us?
  12. 12. Questions about our products
  13. 13. Competitors 1. 2. 3.
  14. 14. Questions about competitors
  15. 15. Positive conversations around Nintendo
  16. 16. Positive conversations about competitors
  17. 17. Negative conversations around Nintendo
  18. 18. Negative conversations about competitors
  19. 19. Persona Profile ● Name: Kenneth Jones ● Age: 22 years old ● Location: Los Angeles, CA ● Profession: UCLA student ● Hobbies ○ Video games ○ Hanging with friends ○ Conventions ● Product Needs ○ Grew up playing video games and the Nintendo console. Engages in tournaments online Kain Productions
  20. 20. SWOT Analysis ● Strengths ○ Strong brand recognition ○ Multiple consoles and games ○ Patented games and genres ● Weakness ○ Multiple audiences with limited amount of time ○ Limited Budget ○ Nintendo is not producing new genres
  21. 21. SWOT Analysis ● Opportunities ○ Patenting games for apps ○ New ideas for conventions and innovation ○ New games, new markets ● Threats ○ Illegal downloads ○ Viruses ○ Growing competitors and indie projects
  22. 22. Recommendations ● Keep engaging with customers ● Issue convention dates ● Creativity is not limited ● Approach multiple audiences ● Report issue of Gamersgate ● Report issue of downloading
  23. 23. Sources & Methods Transparency September 17, 2014 - December 1,2014 Twitter ( IGN, My Nintendo News, Nintendo Life ) Blogs, Twingly, Nintendo Forum “Nintendo”, “MyNintendoNews”, Nintendo Life” Nintendo :( , Nintendo :) Sysomos, Twitter Search, Hootsuite, Viz Sentiment, Google Search, Wordle, Twingly English only English only Manual Sampling: 3- pt scale. Positive, Negative and Neutral

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