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19.
Persona Profile
● Name: Kenneth Jones
● Age: 22 years old
● Location: Los Angeles, CA
● Profession: UCLA student
● Hobbies
○ Video games
○ Hanging with friends
○ Conventions
● Product Needs
○ Grew up playing video games and the Nintendo
console. Engages in tournaments online
Kain Productions
20.
SWOT Analysis
● Strengths
○ Strong brand recognition
○ Multiple consoles and games
○ Patented games and genres
● Weakness
○ Multiple audiences with limited amount of time
○ Limited Budget
○ Nintendo is not producing new genres
21.
SWOT Analysis
● Opportunities
○ Patenting games for apps
○ New ideas for conventions and innovation
○ New games, new markets
● Threats
○ Illegal downloads
○ Viruses
○ Growing competitors and indie projects
22.
Recommendations
● Keep engaging with customers
● Issue convention dates
● Creativity is not limited
● Approach multiple audiences
● Report issue of Gamersgate
● Report issue of downloading
23.
Sources & Methods Transparency
September 17, 2014 - December 1,2014
Twitter ( IGN, My Nintendo News, Nintendo Life ) Blogs, Twingly, Nintendo Forum
“Nintendo”, “MyNintendoNews”, Nintendo Life” Nintendo :( , Nintendo :)
Sysomos, Twitter Search, Hootsuite, Viz Sentiment, Google Search, Wordle, Twingly
English only
English only
Manual Sampling: 3- pt scale. Positive, Negative and Neutral
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