SlideShare a Scribd company logo
Amanda Matelonek
Executive Summary
Recognized brand
Good standing
Increase innovation and communication
Watch out for competitors
Legal team standings
Team Members
Technical support / Mechanics
Announcements / release
Gamers Team
Piracy/ Legal team
Miscellaneous (invincibility stars)
Questions about Nintendo
Nintendo Life
My Nintendo News
IGN
Keywords about Nintendo
Questions about Nintendo
Nintendo Life
Questions about Nintendo
My Nintendo News
Questions about Nintendo
IGN
Questions about Nintendo
Questions about Nintendo
What are our customers saying about us?
Questions about our products
Competitors
1.
2.
3.
Questions about competitors
Positive conversations around Nintendo
Positive conversations about competitors
Negative conversations around Nintendo
Negative conversations about competitors
Persona Profile
● Name: Kenneth Jones
● Age: 22 years old
● Location: Los Angeles, CA
● Profession: UCLA student
● Hobbies
○ Video games
○ Hanging with friends
○ Conventions
● Product Needs
○ Grew up playing video games and the Nintendo
console. Engages in tournaments online
Kain Productions
SWOT Analysis
● Strengths
○ Strong brand recognition
○ Multiple consoles and games
○ Patented games and genres
● Weakness
○ Multiple audiences with limited amount of time
○ Limited Budget
○ Nintendo is not producing new genres
SWOT Analysis
● Opportunities
○ Patenting games for apps
○ New ideas for conventions and innovation
○ New games, new markets
● Threats
○ Illegal downloads
○ Viruses
○ Growing competitors and indie projects
Recommendations
● Keep engaging with customers
● Issue convention dates
● Creativity is not limited
● Approach multiple audiences
● Report issue of Gamersgate
● Report issue of downloading
Sources & Methods Transparency
September 17, 2014 - December 1,2014
Twitter ( IGN, My Nintendo News, Nintendo Life ) Blogs, Twingly, Nintendo Forum
“Nintendo”, “MyNintendoNews”, Nintendo Life” Nintendo :( , Nintendo :)
Sysomos, Twitter Search, Hootsuite, Viz Sentiment, Google Search, Wordle, Twingly
English only
English only
Manual Sampling: 3- pt scale. Positive, Negative and Neutral

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