1.
Stories that Change:
Winning Hearts & Inspiring Action
Amanda Marko
Connected Strategy Group
PhotobyIshamelOrendain/BYCC
@connectedstrat

2.
“Living a life of influence
means that we are
more often
evangelizing
to the heathens
and less often
preaching to the choir.”
-Annette Simmons, The Story Factor
PhotobyHartwigHKD/BYCC

3.
PhotobyLaliMasriera/BYCC
Change isn’t this easy.

4.
stories facts
true

5.
Facts
Photobyseier+seier/BYCC
strategy
push
a
are

6.
What they got were
binge
very educated
drinkers.
When Penn State University tried to curb
alcohol abuse on campus, the
administration shared statistics and data
about the dangers of excessive partying.

7.
Stories pull at the heartstrings
PhotobyMattysFlicks/BYCC

8.
SPOT stories
ANTICIPATE anti-stories
LISTEN to stories
CONNECT with stories
INFLUENCE with stories
TRIGGER stories
Six
storytelling
skills
that
facilitate
change:

9.
courtesy of Anecdote

10.
anti-st ry
Don’t underestimate the

11.
Whoever
tells
the
best
story,
WINS.
PhotobyHamadAL-Mohonnna/BYCC

12.
Ask story-eliciting questions …
PhotobyTimPierce/BYCC

13.
… that take you to a specific,
emotion-filled moment.
What’s an example of …
When have you felt …
Tell me about a time that ….
PhotobyMartinFish/BYCC

14.
Story-Listening
questions
experience
meaning

15.
The
Howard Stern
Formula:
“You must have been so
[extreme emotion]”
+
[a specific time and place]
PhotobyChrisCassidy/cc2004

16.
The
Ira Glass
Formula:
Photobyrickimontolvo/BYCC
“Yes, and…”

17.
The
Barbara Walters
Formula:
Research and prepare,
but “be willing
to throw it all away”

18.
The
James Lipton
Formula:
ask questions
they haven’t
been asked
before

19.
stories stories
your anti-

20.
4 ways to combat
anti-stories
acknowledge connect trigger influence

21.
Acknowledge
Photobyrabiem22/BYCC

22.
Acknowledge Anti-Stories
state
their case
challenge
generalizations
be human
show the
difference

23.
Connect
Photobymozzercork/BYCC

24.
Connection Story Pattern
courtesy of Anecdote
reveal your
motivations
demonstrate
commonalities

25.
Make them care
about your cause
by making them
care about you.
PhotobyThangarajKumaral/BYCC
(even if your
cause is
combatting
weeds)

26.
Influence
PhotobyEuropeanSouthernObservatory/BYCC

27.
state your
point
share an
example
make
your case
restate
your point
Influence Story Pattern
courtesy of Anecdote

28.
Hit
them
with a
one-two
punch
PhotobyAriBakker/BYCC

29.
Photo by Michael / BY CC
Negative
stories
require a
counter
balance.

30.
Trigger
Photobykev-shine/BYCC

31.
SIGNAL
something is
different …
Leaders
should
PhotobyMattoFredrikkson/BYCC

32.
… by doing something
REMARKABLY different …
PhotobyTillKrench/BYCC

33.
stories
PhotobyJakeStimpson/BYCC
telling
getting
people
… and

34.
Story Triggering
intentional remarkable public action

35.
…there are relatively few things leaders can do to impact culture.
Organizational development expert Edgar Schein has said ….
Employees notice ….

36.
… control, measure, pay attention to
what leaders …
PhotobyScotterAckerman/BYCC

37.
how leaders …
… respond to crises
PhotobyYubaCollegePublicSpace/BYCC

38.
how leaders …
… allocate resources
PhotobyNikiOdolphie/BYCC

39.
how leaders …
… role model, teach and coach
PhotobyDovHarrington/BYCC

40.
how leaders …
… allocate rewards and status
PhotobyBrad,K/BYCC

41.
how leaders …
… recruit, select, promote and fire
PhotobyFlazingoPhotos/BYCC

42.
Anyone can learn business storytelling...
…even Earl in accounting.
PhotobyRodrigoSa/BYCC

43.
Training created by Anecdote, world-renowned experts with +10 years of business storytelling experience.
Their first U.S. partner is:
Here’s how:

44.
Special Offer:
Free eBook
Request a copy of this new 47-page eBook written by my partners:
info@connectedstrategygroup.com
Or click the book cover to download now.

45.
Let’s Connect
Amanda Marko
president & chief connection officer
Connected Strategy Group
@connectedstrat
amanda@connectedstrategygroup.com
www.connectedstrategygroup.com