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Why No One is Using your Dashboard

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Lightning talk presented at MERL Tech 2018.

Often we think of dashboards as interactive reports instead of being digital products.

By rethinking our criteria of success for launching a new dashboard and borrowing from UX design, we can think more meaningfully about how we build dashboards stakeholders actually want to use.

Published in: Data & Analytics
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Why No One is Using your Dashboard

  1. 1. WHY NO ONE IS USING YOUR DASHBOARD MERL Tech 2018 | Lightning Talk Amanda Makulec Data Visualization Lead excella.com | @excellaco
  2. 2. What’s the most common question I’m asked as a data viz developer?
  3. 3. What dashboard tool is the best?
  4. 4. Tech makes big promises.
  5. 5. We’re so focused on technology platforms, we forget that each dashboard is a digital product.
  6. 6. Viable Feasible Desirable Adapted from IDEO https://designthinking.ideo.com/?page_id=1542
  7. 7. Viable Feasible Desirable Adapted from IDEO https://designthinking.ideo.com/?page_id=1542 Functional, but may fail to meet user needs
  8. 8. Viable Feasible Desirable Adapted from IDEO https://designthinking.ideo.com/?page_id=1542 Aspirational, but probably can’t be built.
  9. 9. Viable Feasible Desirable Adapted from IDEO https://designthinking.ideo.com/?page_id=1542 Failing here = why no one is using your dashboard.
  10. 10. We need to refocus on resolving common user issues to create dashboards people want to use.
  11. 11. I don’t know how to use the new dashboard.
  12. 12. Why? Confusing UX design Ineffective / insufficient training for new users
  13. 13. Embed user cues in the dashboard On demand trainings
  14. 14. I can’t find the data I need.
  15. 15. Why? User needs not well understood or prioritized Failure of design and usability
  16. 16. Co-design with end users Make purposeful design decisions & conduct user testing
  17. 17. The dashboard doesn’t help me uncover “why.”
  18. 18. Why? Design doesn’t enable exploration Design doesn’t give necessary context
  19. 19. Link views within dashboards and enable drilldowns Add reference lines, averages, and benchmarks for easy visual comparisons
  20. 20. Dashboard platforms enable great design, but aren’t silver bullets.
  21. 21. https://public.tableau.com/en-us/s/gallery/prevalence-obstetric-fistula
  22. 22. https://public.tableau.com/en-us/s/gallery/prevalence-obstetric-fistula
  23. 23. Viable Feasible Desirable Adapted from IDEO https://designthinking.ideo.com/?page_id=1542 Sweet spot for dashboard success!
  24. 24. excella.com | @excellaco Amanda Makulec Data Visualization Lead amanda.makulec@excella.com @abmakulec

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