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Social Media 101 | For Contractors and Home Improvement Professional Slide 1 Social Media 101 | For Contractors and Home Improvement Professional Slide 2 Social Media 101 | For Contractors and Home Improvement Professional Slide 3 Social Media 101 | For Contractors and Home Improvement Professional Slide 4 Social Media 101 | For Contractors and Home Improvement Professional Slide 5 Social Media 101 | For Contractors and Home Improvement Professional Slide 6 Social Media 101 | For Contractors and Home Improvement Professional Slide 7 Social Media 101 | For Contractors and Home Improvement Professional Slide 8 Social Media 101 | For Contractors and Home Improvement Professional Slide 9 Social Media 101 | For Contractors and Home Improvement Professional Slide 10 Social Media 101 | For Contractors and Home Improvement Professional Slide 11 Social Media 101 | For Contractors and Home Improvement Professional Slide 12 Social Media 101 | For Contractors and Home Improvement Professional Slide 13 Social Media 101 | For Contractors and Home Improvement Professional Slide 14 Social Media 101 | For Contractors and Home Improvement Professional Slide 15 Social Media 101 | For Contractors and Home Improvement Professional Slide 16 Social Media 101 | For Contractors and Home Improvement Professional Slide 17 Social Media 101 | For Contractors and Home Improvement Professional Slide 18 Social Media 101 | For Contractors and Home Improvement Professional Slide 19 Social Media 101 | For Contractors and Home Improvement Professional Slide 20 Social Media 101 | For Contractors and Home Improvement Professional Slide 21 Social Media 101 | For Contractors and Home Improvement Professional Slide 22 Social Media 101 | For Contractors and Home Improvement Professional Slide 23 Social Media 101 | For Contractors and Home Improvement Professional Slide 24 Social Media 101 | For Contractors and Home Improvement Professional Slide 25 Social Media 101 | For Contractors and Home Improvement Professional Slide 26 Social Media 101 | For Contractors and Home Improvement Professional Slide 27 Social Media 101 | For Contractors and Home Improvement Professional Slide 28 Social Media 101 | For Contractors and Home Improvement Professional Slide 29 Social Media 101 | For Contractors and Home Improvement Professional Slide 30 Social Media 101 | For Contractors and Home Improvement Professional Slide 31 Social Media 101 | For Contractors and Home Improvement Professional Slide 32
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Social Media 101 | For Contractors and Home Improvement Professional

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How to use most effectively use social media for your home improvement business.

I've given this presentation to more than 200 home improvement professionals and have received extremely positive feedback, so I thought I'd share it with everyone.

Please reach out with any questions. I'm happy to help you with your social media strategy in any way I can.

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Social Media 101 | For Contractors and Home Improvement Professional

  1. 1. SOCIAL MEDIA Amanda Leeman Social Media Manager, Ply Gem
  2. 2. SOCIAL MEDIA
  3. 3. SOCIAL MEDIA
  4. 4. WHAT IS SOCIAL MEDIA? so·cial me·di·a noun websites and applications that enable users to create and share content or to participate in social networking
  5. 5. WHAT IS SOCIAL MEDIA?
  6. 6. WHO USES SOCIAL MEDIA?
  7. 7. WHY SHOULD BUSINESSES USE SOCIAL MEDIA?
  8. 8. WHY SHOULD BUSINESSES USE SOCIAL MEDIA? 1. Be a part of the conversation. 2. Brand awareness. 3. Sales.
  9. 9. WHY SHOULD BUSINESSES USE SOCIAL MEDIA? Be a part of the conversation.
  10. 10. WHY SHOULD BUSINESSES USE SOCIAL MEDIA? Brand awareness. 2.7 billion active social media users
  11. 11. WHY SHOULD BUSINESSES USE SOCIAL MEDIA? Sales.  75% of consumers say they use social media in the buying process.  70% of B2C marketers have acquired customers through Facebook.  Sales reps that use social media as a part of their sales technique outsell 78% of their peers.
  12. 12. WHY SHOULD BUSINESSES USE SOCIAL MEDIA? Sales.
  13. 13. BEST SOCIAL CHANNELS FOR PROS
  14. 14. BEST SOCIAL CHANNELS FOR PROS
  15. 15. BEST SOCIAL CHANNELS FOR PROS Signing up. 1. Sign up at facebook.com. 2. Select business option. 3. Complete brief questionnaire.
  16. 16. BEST SOCIAL CHANNELS FOR PROS Signing up. Cover Photo 815x315 Pixels Profile Pic 180x180 Pixels Status Update Photo size: 1200x1200 Pixels Facebook Page Review Page Do’s Page Don'ts Use Beauty Shot for Cover Use Logo for Profile Pic Avoid images with too much copy, graphics or overly complex.
  17. 17. BEST SOCIAL CHANNELS FOR PROS Two ways to post on Facebook. Text Add a photo or video Live stream
  18. 18. BEST SOCIAL CHANNELS FOR PROS 6 Facebook best practices. 1. Facebook posts between 0-80 characters long receive the most engagement. The more characters you add after that, the less engagement you can expect. 2. Use relevant hashtags to help posts show up in search. Facebook uses hashtags to group or categorize conversations between people. 1-2 hashtags receive the most engagement. (Sprout Social) 3. Use photography with every post because images typically receive 2.3x more engagement than links. (Hubspot) 4. Ask questions to increase engagement. (KISS Metrics) 5. Facebook's algorithm favors video content. As a result, video posts have 135% greater organic reach than photo posts. (Hubspot) 6. Try Facebook Live. Facebook's initial data revealed that people comment 10X more on Facebook Live videos than on regular videos. (Forbes)
  19. 19. BEST SOCIAL CHANNELS FOR PROS
  20. 20. BEST SOCIAL CHANNELS FOR PROS 1. Sign up at houzz.com. 2. Update profile images and fill in business info. Signing up.
  21. 21. BEST SOCIAL CHANNELS FOR PROS
  22. 22. BEST SOCIAL CHANNELS FOR PROS
  23. 23. BEST SOCIAL CHANNELS FOR PROS 4 Houzz best practices. 1. Make sure you profile is complete and it’s clear how homeowners can contact you. 2. Ask for reviews! According to a survey by BrightLocal, 88 percent of consumers trust online reviews as much as a personal recommendation. (Forbes) 3. Respond to all questions and comments you receive. 4. Add new projects when you can. This does not need to be daily, but adding new photos every couple weeks is a good idea.
  24. 24. BEST SOCIAL CHANNELS FOR PROS
  25. 25. BEST SOCIAL CHANNELS FOR PROS Sign up. 1. Go to google.com/business. 2. Fill out your business information.
  26. 26. BEST SOCIAL CHANNELS FOR PROS
  27. 27. BEST SOCIAL CHANNELS FOR PROS
  28. 28. BEST SOCIAL CHANNELS FOR PROS 1. Download the Instagram app to create an account. Put Your Logo Here In Profile Pic 400x400 pixels Click Sign Up 2. Fill in your business information. Click here to add a photo. Fill in your bio and website link. Signing up.
  29. 29. BEST SOCIAL CHANNELS FOR PROS 6 Instagram best practices. 1. Shorter is better. Try to keep posts under 100 characters. 2. Post once per day, if possible. 3. Brighter photos and photos with lots of color perform best. 4. Use relevant hashtags. Hashtags are your best friend. Hashtags help you get discovered, archive content and participate with trending topics. 5. What’s the best way to get a response? Ask a question and get users’ opinions about your products or services. Always remember to engage with the answers. 6. Go Live. Instagram is owned by Facebook and has a similar live streaming platform.
  30. 30. BEST SOCIAL CHANNELS FOR PROS Scheduling. 1. FREE! 2. Works with most social channels. 3. Can track all of your social activity at once. 4. Schedule your posts in advance.
  31. 31. 32
  • MaryMares8

    Nov. 25, 2021

How to use most effectively use social media for your home improvement business. I've given this presentation to more than 200 home improvement professionals and have received extremely positive feedback, so I thought I'd share it with everyone. Please reach out with any questions. I'm happy to help you with your social media strategy in any way I can.

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