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Consuming a pizza = 1 of the most basic examples of Microeconomics in Action. A short, one page, relatively random reminder of Consumer Behaviour 101, Marginal as well as Total Utility Analysis. Relatively easy to measure & draw insights from an individual experience. It becomes rather more interesting, challenging & fascinating, when transposing the experiences of a multitude of consumer experiences - deciding on insightful measurement metrics, appropriate methodologies and then, how to draw the deep insights that are so necessary to retain and grow share of customer & market.
Short, random thought-piece in the midst of research & ideation of a Marketing Strategy.