Zynga is a pioneer and innovator of social games and a leader in making gaming a core activity on the Internet. It believes its leadership position in social games is the result of its significant investment in its people, content, brand, technology and infrastructure.
Zynga has changed the ecosystem of the video games industry. The traditional video game ecosystem involved six key activities: Content providers, software developers, software publishers, platform providers, retailers, and consumers. Zynga opened a new space within this ecosystem. The company positioned itself as a social online game developer. It develops its own content and software, and offers the games online for free through platforms such as Facebook, its own website, Google plus and mobile phones operating systems (iOS and Android).