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A Study on Why Big Brands are Rebranding Slide 1 A Study on Why Big Brands are Rebranding Slide 2 A Study on Why Big Brands are Rebranding Slide 3 A Study on Why Big Brands are Rebranding Slide 4 A Study on Why Big Brands are Rebranding Slide 5 A Study on Why Big Brands are Rebranding Slide 6 A Study on Why Big Brands are Rebranding Slide 7 A Study on Why Big Brands are Rebranding Slide 8 A Study on Why Big Brands are Rebranding Slide 9 A Study on Why Big Brands are Rebranding Slide 10 A Study on Why Big Brands are Rebranding Slide 11 A Study on Why Big Brands are Rebranding Slide 12 A Study on Why Big Brands are Rebranding Slide 13 A Study on Why Big Brands are Rebranding Slide 14 A Study on Why Big Brands are Rebranding Slide 15 A Study on Why Big Brands are Rebranding Slide 16
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A Study on Why Big Brands are Rebranding

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We take a brief look at why brands are rebranding in the past couple of years, and the look everyone is moving towards.

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A Study on Why Big Brands are Rebranding

  1. 1. DESIGN BRANDING A STUDY ON WHY BIG BRANDS ARE REBRANDING / / / A BRANDING INSIGHT BY HELLO POMELO CREATIVES
  2. 2. We are Hello Pomelo, a boutique agency run by two passionate women. We believe it’s not just about creating something beautiful, but creating a lasting impact on your audience. WE B D E S I G N & B R A N D I N G A G E N C Y , S I N G A P O R E COMPANYPROFILE
  3. 3. Did you notice these companies rebranded in 2018? WE B D E S I G N & B R A N D I N G A G E N C Y , S I N G A P O R E
  4. 4. Why rebrand? WE B D E S I G N & B R A N D I N G A G E N C Y , S I N G A P O R E Because design trends evolve, and so should you Google’s logo design has been an accurate reflection of design trends changing throughout the entire history of design. Back in the 90s and early 2000s, we can see that it was trendy to have shadows, bevels and 3D font.
  5. 5. Why rebrand? WE B D E S I G N & B R A N D I N G A G E N C Y , S I N G A P O R E Before their most recent rebrand, serif-fonts (characters with a small line at the ends) was used. But in current times, it’s something no designer would dream of pitching to a client. Look at your logo. If you wouldn’t accept it if a designer sent you the concept today, then it’s time for a rebrand.
  6. 6. Design Trends 2019 WE B D E S I G N & B R A N D I N G A G E N C Y , S I N G A P O R E ● Legibility ● Practical Applications ● Sans-serif fonts ● Flat colours ● Minimalism
  7. 7. WE B D E S I G N & B R A N D I N G A G E N C Y , S I N G A P O R E
  8. 8. WE B D E S I G N & B R A N D I N G A G E N C Y , S I N G A P O R E “...a tuxedo may communicate an image of refined taste, but not if you’re the only person at a party wearing one.” Rob Walker, Bloomberg
  9. 9. WE B D E S I G N & B R A N D I N G A G E N C Y , S I N G A P O R E In other words, you don’t have to stand out for your logo to be effective. Effectiveness of a logo depends on how you want your audience to perceive you. Just take a look at the logos above - all are from the same industry (online jewelry).
  10. 10. WE B D E S I G N & B R A N D I N G A G E N C Y , S I N G A P O R E Did you notice all these fashion brands have rebranded to extremely similar logos in a bold, sans-serif typeface? If a bold sans-serif typeface is already generally considered as “high-end”, “professional” and “modern”, why not? But this doesn’t mean you can’t or shouldn’t stand out!
  11. 11. WE B D E S I G N & B R A N D I N G A G E N C Y , S I N G A P O R E
  12. 12. WE B D E S I G N & B R A N D I N G A G E N C Y , S I N G A P O R E Add a logomark, symbol or monogram TIPS
  13. 13. WE B D E S I G N & B R A N D I N G A G E N C Y , S I N G A P O R E Change or do something unique with the font The slanted ‘e’ in the Google logo is a homage to their previous serif font The ‘y’ in tapestry is curled uniquely TIPS
  14. 14. WE B D E S I G N & B R A N D I N G A G E N C Y , S I N G A P O R E Play with typesetting - kerning, arrangement, heights etc TIPS
  15. 15. WE B D E S I G N & B R A N D I N G A G E N C Y , S I N G A P O R E
  16. 16. DESIGN BRANDING To get more helpful tips on design, branding and web, check out our website & socials! @hellopomelocreatives www.hellopomelo.com amalina@hellopomelo.com
  • Oscaroojh

    Jun. 15, 2019

We take a brief look at why brands are rebranding in the past couple of years, and the look everyone is moving towards.

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