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AGo-Vicencio: Developing Marketing Strategies & Plans

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AGo-Vicencio: Developing Marketing Strategies & Plans

  1. 1. TOP 10 CONCEPTS in Developing Marketing Strategies & Plans Presented by: Assertive Amabelle Go-Vicencio 2010 AGSB: Marketing Management Prof. Remigio Joseph De Ungria Jr. TEAM
  2. 2. <ul><li>Marketing & Customer Value (What & How) </li></ul><ul><li>Corporate & Division Strategic Planning (How) </li></ul><ul><li>Business Unit Strategic Planning (How) </li></ul><ul><li>Product Planning (How) </li></ul>OUTLINE
  3. 3. MARKETING & CUSTOMER VALUE
  4. 4. Value Delivery Process CHOOSING THE VALUE SEGMENTING, TARGETING, POSITIONING COMMUNICATING THE VALUE
  5. 5. Value Chain PRIMARY ACTIVITIES SUPPORT ACTIVITIES
  6. 6. Core Competencies COMPETITIVE ADVANTAGE APPLICATIONS ACROSS MULTIPLE MARKETS COMPETITION CAN’T IMITATE
  7. 7. Holistic Marketing Orientation & Customer Value VALUE EXPLORATION VALUE CREATION VALUE DELIVERY
  8. 8. Central Role of Strategic Planning
  9. 9. CORPORATE & DIVISION STRATEGIC PLANNING
  10. 10. Defining the Corporate Mission GOALS COMPANY POLICIES & VALUES COMPETITIVE SPHERE WHERE COMPANY OPERATES LONG-TERM VIEW Keep It Short & Sweet
  11. 11. Strategic Business Units Establishing,Assigning Resources & Assesing Growth Opportunities INDEPENDENT UNIT OWN SET OF COMPETITORS OWN MANAGER
  12. 12. BUSINESS UNIT STRATEGIC PLANNING
  13. 13. SWOT Analysis THREATS OPPORTUNITIES EXTERNAL WEAKENESS STRENGHTS INTERNAL
  14. 14. Goal Formulation & Strategic Formulation = + + + GOALS = STRATEGY
  15. 15. PRODUCT PLANNING: Marketing Plan
  16. 16. Marketing Plan
  17. 17. <ul><li>Marketing & Customer Value (What & How) </li></ul><ul><li>Corporate & Division Strategic Planning (How) </li></ul><ul><li>Business Unit Strategic Planning (How) </li></ul><ul><li>Product Planning (How) </li></ul>SUMMARY

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