HIGH IMPACT VOLUNTEERING
Critical steps to building and maintaining your
volunteer base
AGENDA
 Personal Connection!
 Stages of Volunteer Coordination
 Recruitment
 Orientation
 Engagement
 Retention
 Th...
PERSONAL CONNECTION!
 Be responsive
 Prompt answers & guidance
 Solicit feedback
 Enlist the help of seasoned voluntee...
STAGES OF VOLUNTEER COORDINATION
1. Recruitment
1. Volunteer Roles
2. Policies
3. Strategies
2. Orientation
1. Application...
RECRUITMENT: VOLUNTEER ROLES
 Identify key areas of need and schedules
 Write position descriptions
 Describe essential...
RECRUITMENT: POLICIES
 Create Volunteer Handbook
 Set expectations
 Minimum time commitment
 Age guidelines
 Shelter ...
RECRUITMENT: STRATEGIES
 Overall organizational marketing is key
 APA! does little recruitment
 Strong brand awareness ...
ORIENTATION: APPLICATION AND
REGISTRATION
 Applications are a necessity
 Liability and release
 Capture key information...
ORIENTATION: LOGISTICS
 Location
 Someone‟s house, local business, church, etc.
 Supplies
 Copy of Volunteer Handbook
...
ORIENTATION: PRESENTATION
 Content
 Follow Volunteer Handbook
 History and mission of organization
 Specific volunteer...
ENGAGEMENT: ORIENTATION FOLLOW-UP
 Be Responsive
 Prompt follow up
 Add to email list
 APA! uses Yahoo Groups
 Send w...
ENGAGEMENT: DEPLOYMENT
 Volunteer shifts
 Encourage accountability
 Provide direction for new volunteers
 Buddy system...
RETENTION: VISION
 Communicate Your Vision
 Remind & refer to vision often
 Tie into metrics/impact
RETENTION: METRICS/IMPACT
 Share success stories
 Communicate metrics
 Celebrate accomplishments
RETENTION: PERSONAL
CONNECTION/COMMUNITY!
 Be responsive
 Enlist the help of seasoned volunteers
 Create a community
 ...
RETENTION: APPRECIATION/RECOGNITION
 Appreciation
 Parties or gatherings
 “Thank you” and a positive attitude
 Recogni...
THINGS TO CONSIDER
 Tracking hours – APA now
 Unique cases
 Walk-In Volunteers
 Group volunteers?
 Pro: Good for larg...
USEFUL RESOURCES
 Your organization‟s website
 Other organizations‟ manuals, articles, how-to‟s
 Zoho
 Volunteer respo...
Volunteer 2.0
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Volunteer 2.0

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Presented at the American Pets Alive No-Kill Conference 2014.

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  • Establish and maintain a personal connection
  • Establish and maintain a personal connectionFeedback – personal & anonymous
  • Describe the essential duties for each positionInvest time/resources up front to maximize success
  • Search online for samples to get ideasTeen foster program
  • Leverage existing staff & volunteers - Ask employees and current volunteers to refer their friends, family members and co-workersLeverage the community - Advertise at businesses or post notices at libraries, schools and other places with community boards
  • Capture key info: Capture contact info, work/volunteer experience and education
  • Choice sheets - Allows volunteers to indicate area of interest
  • Volunteer 2.0

    1. 1. HIGH IMPACT VOLUNTEERING Critical steps to building and maintaining your volunteer base
    2. 2. AGENDA  Personal Connection!  Stages of Volunteer Coordination  Recruitment  Orientation  Engagement  Retention  Things to Consider  Useful Resources
    3. 3. PERSONAL CONNECTION!  Be responsive  Prompt answers & guidance  Solicit feedback  Enlist the help of seasoned volunteers  Buddy system  Mentoring  Liaisons  Matchmakers  Create a community  Teams  Facebook  Events  Set realistic expectations
    4. 4. STAGES OF VOLUNTEER COORDINATION 1. Recruitment 1. Volunteer Roles 2. Policies 3. Strategies 2. Orientation 1. Application and Registration 2. Logistics 3. Presentation 3. Engagement 1. Orientation Follow-Up 2. Deployment 4. Retention 1. Vision 2. Metrics/Impact 3. Personal Connection/Community 4. Appreciation/Recognition
    5. 5. RECRUITMENT: VOLUNTEER ROLES  Identify key areas of need and schedules  Write position descriptions  Describe essential duties  Include skills and experience needed  Describe the physical conditions  Who will coordinate volunteers?  Dedicated volunteer coordination (VC) committee  Invest time/resources
    6. 6. RECRUITMENT: POLICIES  Create Volunteer Handbook  Set expectations  Minimum time commitment  Age guidelines  Shelter environment  Dealing with animals  Outline do‟s and don‟ts  Search online for samples
    7. 7. RECRUITMENT: STRATEGIES  Overall organizational marketing is key  APA! does little recruitment  Strong brand awareness = more volunteers  Leverage existing staff & volunteers  Leverage the community  Online recruitment  VolunteerMatch, Craigslist, Facebook
    8. 8. ORIENTATION: APPLICATION AND REGISTRATION  Applications are a necessity  Liability and release  Capture key information  Search online for sample applications  APA! uses Zoho (free)  Application auto-response  To register or not to register?
    9. 9. ORIENTATION: LOGISTICS  Location  Someone‟s house, local business, church, etc.  Supplies  Copy of Volunteer Handbook  Nametags  Pens  Choice sheets  PowerPoint  Donations/T-shirt sales
    10. 10. ORIENTATION: PRESENTATION  Content  Follow Volunteer Handbook  History and mission of organization  Specific volunteer duties and teams  Necessary training and safety info  Set expectations – The 3 P‟s  Clear next steps  Choice Sheet
    11. 11. ENGAGEMENT: ORIENTATION FOLLOW-UP  Be Responsive  Prompt follow up  Add to email list  APA! uses Yahoo Groups  Send welcome letter  Establish personal connection  Connect volunteers with team leaders/liaisons  Matchmakers  VC team  Share “insider” info  Wiki page, Facebook groups, etc.
    12. 12. ENGAGEMENT: DEPLOYMENT  Volunteer shifts  Encourage accountability  Provide direction for new volunteers  Buddy system or mentors  Pair new volunteers up with veterans  Liaisons  Link between ops team and VC team  Provide training  Volunteers know what to do and how to do it  Check in/retrain
    13. 13. RETENTION: VISION  Communicate Your Vision  Remind & refer to vision often  Tie into metrics/impact
    14. 14. RETENTION: METRICS/IMPACT  Share success stories  Communicate metrics  Celebrate accomplishments
    15. 15. RETENTION: PERSONAL CONNECTION/COMMUNITY!  Be responsive  Enlist the help of seasoned volunteers  Create a community  „Uniform‟  Teams  Facebook  Events  Set realistic expectations
    16. 16. RETENTION: APPRECIATION/RECOGNITION  Appreciation  Parties or gatherings  “Thank you” and a positive attitude  Recognition  Volunteer of the Month  Veteran volunteers  Meaningful items as reward  i.e. Volunteer t-shirt instead of a plaque  Organization-wide and team-specific
    17. 17. THINGS TO CONSIDER  Tracking hours – APA now  Unique cases  Walk-In Volunteers  Group volunteers?  Pro: Good for large projects  Con: Require more management, short-term  Under 18?  Pro: Recruit and retain parents  Con: Safety concerns, management  Community service  Pro: Increases number of helping hands!  Con: Less invested in the organization, more oversight
    18. 18. USEFUL RESOURCES  Your organization‟s website  Other organizations‟ manuals, articles, how-to‟s  Zoho  Volunteer response templates (canned responses)  Google docs & forms  Yahoo or Google groups  www.idealist.org  RSVP (Retired Senior Volunteer Program)  HSUS‟s Volunteer Management Discussion Group  Local Volunteer Management Groups

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