Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Marketing gone wild

243 views

Published on

Presented at the American Pets Alive No-Kill Conference 2014.

Published in: Lifestyle
  • Be the first to comment

  • Be the first to like this

Marketing gone wild

  1. 1. Seven Tips to Make Your Brand Memorable MARKETING GONE WILD
  2. 2. 3 #1 Develop a Clear, Simple Organizational Strategy • The importance of a mission statement
  3. 3. 4 Mission Statement-Best Friends Animal Society To bring about a time when there are No More Homeless Pets. We do this by demonstrating and promoting exemplary animal care and building no-kill community programs and partnerships.
  4. 4. 5 #1 Develop a Clear, Simple Organizational Strategy • The importance of a mission statement • The importance of a manifesto
  5. 5. 6
  6. 6. 8 #1 Develop a Clear, Simple Organizational Strategy • The importance of a mission statement • The importance of a manifesto • Create a tagline as a short “elevator speech”
  7. 7. Simple “sell” that can be summarized in one phrase Has a tangible, visible impact Feeling of being part of something bigger, community component Adopt a polar bear, Give a goat, Plant a tree One more animal saved, tree planted 1,583,567 trees planted Taglines to Indentify Your Uniqueness
  8. 8. 10 #2 Storytelling • Why It Matters? • Builds relationships & makes memories • Stories connect us • Storytelling sparks emotion and inspires action • Be the hero, not the villain
  9. 9. 11
  10. 10. 12
  11. 11. 14 #3 Community Partnerships • Find and nurture evangelists • Leverage corporate brands to build your own • Give extreme value • Go above and beyond • Make it Easy for People to Talk About You • Be careful about what you put your name on!
  12. 12. 15
  13. 13. 16
  14. 14. 17
  15. 15. 18 #4 Don’t Produce Crap • Set Brand Guidelines (style guides = colors, fonts, photo style, etc). • What are Your Brand Attributes? • Less is More • Be Choosey
  16. 16. 19
  17. 17. 20
  18. 18. 21
  19. 19. 22 #4 Consistency is Key • People crave it & it’s how people develop a passion for brands. • Marketing rule of 7 • If you keep changing your campaigns you don’t give people the chance to know how you are • Keeping a brand story consistent means having a clear understanding of your core narrative.
  20. 20. 23
  21. 21. 24
  22. 22. 25
  23. 23. 26
  24. 24. 27 #6 Find Your Inner Nerd • Insert Your Brand Into the Narrative of the Day • Differentiate Yourself • Get in Front of Your Community All the Time
  25. 25. 29
  26. 26. 30
  27. 27. 31 Month of March, 2005
  28. 28. 32
  29. 29. 33
  30. 30. 34
  31. 31. 35
  32. 32. #7 Pound out the PR • Develop exceptional relationships with your local media • Create the story • Be their go-to source • Give them consistent material • Develop exceptional spokespeople • Don’t forget the animals! 36
  33. 33. 37
  34. 34. 38

×