Business writing content tone style

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417-351 Business Writing

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Business writing content tone style

  1. 1. Think before Write: Tiraporn Jaroensak
  2. 2. How to have a clear idea of what you want to say to your reader?
  3. 3. Consider your purpose. <ul><li>What is your accomplishment? </li></ul><ul><li>Is it your routine or not? </li></ul><ul><li>How much information is needed? </li></ul><ul><li>What kind of information should be included? </li></ul>CONTENT
  4. 4. Consider your reader. <ul><li>Who is your reader? Colleagues? A client or a supplier? </li></ul><ul><li>Do you need on-going relationship? </li></ul><ul><li>What does your reader expect? </li></ul>STYLE, TONE & LANGUAGE
  5. 5. CONTENT ORGANIZATION <ul><li>State your main idea first. </li></ul><ul><li>Don’t introduce yourself by name or say “hello” </li></ul><ul><li>State your position as part of your reason for writing </li></ul><ul><li>Close with a friendly tone in your last paragraph. </li></ul>
  6. 6. CONTENT ORGANIZATION <ul><li>C larity </li></ul><ul><li>C ompleteness </li></ul><ul><li>C onciseness </li></ul><ul><li>C orrectness </li></ul>
  7. 7. TONE & STYLE <ul><li>TONE </li></ul><ul><li>The feeling or sound of your writing </li></ul><ul><li>Polite </li></ul><ul><li>Rude </li></ul><ul><li>Businesslike </li></ul><ul><li>Friendly </li></ul><ul><li>STYLE </li></ul><ul><li>The way you write, and include word choice, grammar, sentence length and type </li></ul><ul><li>Formal </li></ul><ul><li>Informal </li></ul>
  8. 8. LANGUAGE <ul><li>DIRECT LANGUAGE </li></ul><ul><li>“ This needs to be done today.” </li></ul><ul><li>“ Please do this today” </li></ul><ul><li>INDIRECT LANGUAGE </li></ul><ul><li>“ We need this tomorrow, so I’d appreciate your getting it done as soon as possible (by this evening). </li></ul><ul><li>“ We would appreciate it if you would verify that…” </li></ul>
  9. 9. Language <ul><li>“ You” attitude </li></ul><ul><li>Active or passive voice </li></ul>
  10. 10. Style Tone Language
  11. 11. References <ul><li>Bovee, Courtland L. and Thill, John V. Business Communication Today . 8 th ed. New Jersey: Pearson, 2004. </li></ul><ul><li>Mackey, Daphne. Send Me An Update . New York: McGraw Hill Book Company, 2006. </li></ul><ul><li>Mackey, Daphne. Send Me A Message . New York: McGraw Hill Book Company, 2006. </li></ul><ul><li>Merrier, Patricia. Business Communication . 3 rd ed. Ohio: Thomson South-Western Publishing Corp., 2006. </li></ul>

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