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cause driven storytelling in the nonprofit industry


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The what, so-what, how and tips for using storytelling through the medium of film to better our world through the nonprofit industry.

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cause driven storytelling in the nonprofit industry

  1. 1. Storytelling for Nonprofits The what, the so-what and the how
  2. 2. The So-What? Why care about cause-driven film or video? 1. Video is becoming a critical information source for senior execs - more than 80% say they are watching more video online this year vs. one year ago. 2. Multiple platforms to reach an audience effectively- It’s easier to convey a captivating message that many people can see and SHARE. Social media, internet presence, branding. 3. It’s the future… Not jumping on this bandwagon is like not grasping the potential of the internet of generations ago. The technology is there, the potential is here.
  3. 3. The What Storytelling - the substance of videos It is a communicative process in which we relate to one another Key - doing it effectively to lead to action 1. When you share a story people stop being numbers, capital, consumers. They are living, breathing, emotional beings with real, authentic experiences in which we all can relate. 2. Power to drive emotion. This is the key for nonprofits. It’s not about manipulating emotion but rather relating to people because people give to people not organizations. 3. It’s scientifically effective and it’s been around even in the caves. We’ll always use it. Even FB calls their posts “stories.”
  4. 4. Value for Nonprofits 1. Technology landscape is shifting - a.k.a access Apple commercial/24hours 2. Attracts donors and volunteers. 3. Storytelling is an effective marketing tool - easy to share and to maintain branding across platforms. And film is one of the best mediums for storytelling. Case Study - Kony 2012/Coca Cola branding
  5. 5. The how 1. Start with the purpose of the video for your organization. - to raise funds? awareness? show off an event? get more volunteers? gratitude? 2. Craft the story. My go to is always an individual. The viewer connects to one person rather than masses, it’s relatable and more powerful and therefore effective. Best nonprofit video award for the 2014 DoGooder Video Awards: 3. Technology - what camera, mics, lighting. In house production or hiring vendors? 4. Distribution channels - Youtube, Facebook, Website, Vine. What is most effective for your film to reach your specific audience while maintaining consistency.
  6. 6. Tips and Tricks Shoot better stories. It’s a skill with creative freedom not a formula, so practice. 1. Don’t shoot in low-light - just don’t do it 2. Don’t be a blare-witch videographer - use a tripod, or something stable 3. This isn’t a Bruce Lee fight sequence. Concentrate on one thing for 5 seconds, let the action unfold, we don’t need to see everything all at once. Lead the viewer through the story, through the emotion. 4. Sound counts. We hear more than we see. Think of mics, ambient sound, A/C noise. Be present, be aware.
  7. 7. Lights. Camera. Help/ Lumen Media What we do? How it started? Projects we are both working on and you can be a part of? - Film Frenzy, Documentaries, LCH film fest annual in Aug. Videos of Film Frenzy: v=hPIeuxPg3cc&list=UUsqA4qzBjPrvXUTS897bCfg&feature=share&index=1
  8. 8. You 1. You get to serve people - the best leaders really hone service 2. The progressive decision makers - the future, the leaders 3. Let’s brainstorm. How will this help you in your future in policy, research, clients, organizations, management. How does the tool of storytelling through film help you be better at your job to essentially better the world?
  9. 9. Any questions? email: or site: