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Alyce and Ignite Research teamed up together to survey over 185 B2B professionals in Marketing and Human Resources in order to gauge the current state of swag spend and programs.
In a nutshell, what we found was overwhelming frustration with the current state of affairs. Across the board, B2B professionals think swag programs are costly, difficult to manage and hard to let go of.
Here is the State of Swag by the numbers.