Top 10 questions chapter 19 alvinbugtas

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Top 10 questions chapter 19 alvinbugtas

  1. 1. TOP 10 Learning Questions for Chapter 19 Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling Alvin “Handyman” Bugtas June 2010
  2. 2. 1. __________ encourages consumers to pass along company-developed products and services or audio, video, or written information to other online. <ul><li>Viral Marketing </li></ul><ul><li>Buzz Marketing </li></ul><ul><li>Direct Marketing </li></ul><ul><li>Mass Marketing </li></ul>Kotler p. 586
  3. 3. 2. _____ generates excitement, creates publicity, and conveys new relevant brand-related information through unexpected means. <ul><li>Viral Marketing </li></ul><ul><li>Buzz Marketing </li></ul><ul><li>Direct Marketing </li></ul><ul><li>Mass Marketing </li></ul>Kotler p. 586
  4. 4. 3. The following are components of Sale-force compensation except <ul><li>Fixed amount </li></ul><ul><li>Variable amount </li></ul><ul><li>Expense allowance </li></ul><ul><li>Benefits </li></ul><ul><li>Time charges </li></ul>Kotler p. 593
  5. 5. 4. The following are the steps of Personal Selling except <ul><li>Prospecting and qualifying </li></ul><ul><li>Preapproach </li></ul><ul><li>Advertising </li></ul><ul><li>Overcoming objections </li></ul>Kotler p. 601
  6. 6. 5. Which of the following is true? <ul><li>Word-of-mouth marketing finds ways to engage customers so they choose to talk with others about products, services, and brands. </li></ul><ul><li>Word-of-mouth marketing focus on delivering the best product to the customers. </li></ul><ul><li>Word-of-mouth marketing involves a variety of programs designed to promote or protect a company’s image or its individual product. </li></ul><ul><li>Word-of-mouth marketing is a form of mass marketing </li></ul>Kotler p. 603
  7. 7. 6. Which of the following is true <ul><li>Direct marketing is the use of consumer-direct channel to reach and deliver goods without using marketing middlemen </li></ul><ul><li>Direct marketing is the use of consumer-direct channel to reach and deliver goods using marketing middlemen </li></ul><ul><li>Direct marketing is any form of nonpersonal presentation and promotion to reach and deliver goods to customer </li></ul><ul><li>None of the above </li></ul>Kotler p. 572
  8. 8. 7. Example direct marketing <ul><li>Radio Ads </li></ul><ul><li>Television Ads </li></ul><ul><li>Catalogs </li></ul><ul><li>Print Ads </li></ul>Kotler p. 603
  9. 9. 8. Direct Mobile Marketing is used by <ul><li>Globe </li></ul><ul><li>ABS-CBN </li></ul><ul><li>GMA </li></ul><ul><li>BDO </li></ul>
  10. 10. 9. Example of Social Networks <ul><li>Netscape </li></ul><ul><li>Safari </li></ul><ul><li>Facebook </li></ul><ul><li>Mozilla </li></ul><ul><li>Google </li></ul>Kotler p. 585
  11. 11. 10. Catalog Marketing is used by <ul><li>Avon </li></ul><ul><li>Toyota </li></ul><ul><li>Monde Nissin </li></ul><ul><li>Toby Peanuts </li></ul><ul><li>Banco De Oro </li></ul>
  12. 12. TOP 10 Learning Answers for Chapter 19 Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling Alvin “Handyman” Bugtas June 2010
  13. 13. 1. __________ encourages consumers to pass along company-developed products and services or audio, video, or written information to other online. <ul><li>Viral Marketing </li></ul><ul><li>Buzz Marketing </li></ul><ul><li>Direct Marketing </li></ul><ul><li>Mass Marketing </li></ul>Kotler p. 586
  14. 14. 2. _____ generates excitement, creates publicity, and conveys new relevant brand-related information through unexpected means. <ul><li>Viral Marketing </li></ul><ul><li>Buzz Marketing </li></ul><ul><li>Direct Marketing </li></ul><ul><li>Mass Marketing </li></ul>Kotler p. 586
  15. 15. 3. The following are components of Sale-force compensation except <ul><li>Fixed amount </li></ul><ul><li>Variable amount </li></ul><ul><li>Expense allowance </li></ul><ul><li>Benefits </li></ul><ul><li>Time charges </li></ul>Kotler p. 593
  16. 16. 4. The following are the steps of Personal Selling except <ul><li>Prospecting and qualifying </li></ul><ul><li>Preapproach </li></ul><ul><li>Advertising </li></ul><ul><li>Overcoming objections </li></ul>Kotler p. 601
  17. 17. 5. Which of the following is true? <ul><li>Word-of-mouth marketing finds ways to engage customers so they choose to talk with others about products, services, and brands. </li></ul><ul><li>Word-of-mouth marketing focus on delivering the best product to the customers. </li></ul><ul><li>Word-of-mouth marketing involves a variety of programs designed to promote or protect a company’s image or its individual product. </li></ul><ul><li>Word-of-mouth marketing is a form of mass marketing </li></ul>Kotler p. 603
  18. 18. 6. Which of the following is true <ul><li>Direct marketing is the use of consumer-direct channel to reach and deliver goods without using marketing middlemen </li></ul><ul><li>Direct marketing is the use of consumer-direct channel to reach and deliver goods using marketing middlemen </li></ul><ul><li>Direct marketing is any form of nonpersonal presentation and promotion to reach and deliver goods to customer </li></ul><ul><li>None of the above </li></ul>Kotler p. 572
  19. 19. 7. Example direct marketing channel <ul><li>Radio Ads </li></ul><ul><li>Television Ads </li></ul><ul><li>Catalogs </li></ul><ul><li>Print Ads </li></ul>Kotler p. 603
  20. 20. 8. Direct Mobile Marketing is used by <ul><li>Globe </li></ul><ul><li>ABS-CBN </li></ul><ul><li>GMA </li></ul><ul><li>BDO </li></ul>
  21. 21. 9. Example of Social Networks <ul><li>Netscape </li></ul><ul><li>Safari </li></ul><ul><li>Facebook </li></ul><ul><li>Mozilla </li></ul><ul><li>Google </li></ul>Kotler p. 585
  22. 22. 10. Catalog Marketing is used by <ul><li>Avon </li></ul><ul><li>Toyota </li></ul><ul><li>Monde Nissin </li></ul><ul><li>Toby Peanuts </li></ul><ul><li>BDO </li></ul>

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