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Drupal Business Day
Case Study: Managing a
Community with Drupal
Alvin & Ryan
Co-founders Red Airship
Introduction
Visit us @ RedAirship.com for free coffee!
We are a fast moving team of interactive product
designers who find simple solutions to complex
problems by uniting effective UX design and high quality
code.
Why Drupal
rocks?
A CMS that is uniquely
yours
Powerful and versatile content
management framework
Responsive to business
requirements
... that changes all the time
Amazing selection of
community contributed
modules
The building blocks of your CMS
http://drupal.org/node/206724
Turn-key Scaling & Redundancy
Up-time and cost optimization
Works well with the
Cloud(s)
The White House uses it!
https://petitions.whitehouse.gov/
5 tips to efficiently build
& manage an online
community
Angel's Gate
Case study
A diverse community
Comprised of Entrepreneurs, TV viewers, VCs / Investors, Enthusiasts
Spread across the website, mobile, Facebook, YouTube and TV and they
engage differently on every platform
Utilize Views to quickly create a management
page, for the moderators to do their job more
efficiently
Use rules to set up notifications
Moderating a
big number of
projects
Tip #1: Right tools for the right roles
Managers with
different
responsibilities
Giving community managers the tools and
access required to respond effectively to issues
and requests by utilizing Drupal’s permissions
and notifications system.
Tip #1: Right tools for the right roles
Spammers
Geo-filtering and worked with Hostgator to implement a solution
that involved verifying their identities to limit domain redemption.
Key #2: Quality of content
Measuring
business metrics
New service module integrated with Geckoboard
to show real time data such as number of users &
projects
Tip #3: Timely monitoring
Increasing virality
of content
Extracted like information from Facebook
open graph in order to rank and shortlist top
projects & ideas.
Tip #4: Social
Synchronized Mailing List
With the Mailchimp module, we seamlessly synchronized the
website’s users with mailing lists targeting different segments.
Tip #5: Targeted User Engagement
Un!que challenges
PayPal Adaptive Payments
Created a module to utilize PayPal’s adaptive payments
to execute crowd-funding transactions
Online Auditions
Utilized the Form API to rapidly generate
wizard style auditioning process
Integrated with YouTube to allow video
recordings directly on the website
I am ready for Drupal!
(but I have legacy, disparate systems)
Now what?
Q&A
Slides will be available
@ RedAirship.com

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