Connect to Advance IMC Strategic Plan

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IMC Strategic Plan - Connect to Advance Inc.

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Connect to Advance IMC Strategic Plan

  1. 1. IMC Strategic PlanIMC Strategic Plan “Empowering Diversity” Alton Fox 8.29.13
  2. 2. AGENDA • SUMMARY/SITUATIONAL ANALYSIS • TARGET MARKETING (OBJECTIVES) • STRATEGIES AND TACTICS • MEDIA FLOWCHART • CREATIVE SAMPLES • BUDGET/CONCLUSION
  3. 3. SUMMARY • SINCE 2009 SEVERAL EVENTS • 150-200 ATTENDEES • DEDICATED FOLLOWERS • CRITICAL STAGE - NEW PR CAMPAIGN
  4. 4. SWOT
  5. 5. TARGET MARKETING
  6. 6. STRATEGIES AND TACTICS • PAST SUCCESS WILL BE OUR FUTURE. • EMAIL DATABASE • LINKEDIN • TWITTER AND FACEBOOK
  7. 7. MEDIA FLOWCHART
  8. 8. CREATIVE SAMPLES
  9. 9. BUDGET • $0 BUDGET • HEAVY SOCIAL MEDIA PRESENCE • EMAIL DATABASE
  10. 10. BUDGET • $0 BUDGET • HEAVY SOCIAL MEDIA PRESENCE • EMAIL DATABASE

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