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TxDOT Motorcycle Safety Program

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TxDOT Motorcycle Safety Program

  1. 1. Motorcycle Safety Program Traffic Operations Division Traffic Safety Section
  2. 2. Introduction Traffic Safety Representatives <ul><li>National Highway Traffic Safety Administration (NHTSA) </li></ul><ul><ul><li>Frank Marrero, Regional Program Manager </li></ul></ul><ul><li>Texas Department of Transportation (TxDOT) </li></ul><ul><ul><li>Carol Rawson, Traffic Operations Division Director </li></ul></ul><ul><ul><li>Terry Pence, Traffic Safety Section Director </li></ul></ul><ul><ul><li>Gonzalo Ponce, Traffic Safety Section Planner </li></ul></ul><ul><li>TxDOT Traffic Safety Section Field Staff </li></ul><ul><ul><li>19 Traffic Safety Specialists Oversee Local Projects. </li></ul></ul>
  3. 3. Program Detail Traffic Safety Partners <ul><li>Dealerships and Training Providers. </li></ul><ul><li>Government Agencies (All Levels). </li></ul><ul><li>Law Enforcement (All Levels). </li></ul><ul><li>Media (Radio/TV, Outdoor, and Internet). </li></ul><ul><li>Medical Community. </li></ul><ul><li>Motorists. </li></ul><ul><li>Riders (Individuals and Groups). </li></ul>
  4. 4. Problem and Scope 2009 Fatalities
  5. 5. Problem and Scope Fatalities Trend
  6. 6. Problem and Scope Injuries Trend
  7. 7. Define Goals <ul><li>To reduce the number of motorcycle-related: </li></ul><ul><li>CRASHES. </li></ul><ul><li>INJURIES. </li></ul><ul><li>FATALITIES. </li></ul>
  8. 8. Define Objectives <ul><li>Reduce the number of motorcyclist fatalities from 516 (2008 FARS) to 460 (FARS). </li></ul><ul><li>Reduce the number of un-helmeted motorcyclist fatalities from 316 (2008 FARS) to 290 (FARS). </li></ul>
  9. 9. Define Strategies <ul><li>Improve public information and education on motorcycle safety, including the value of wearing a helmet and motorcycle licensing issues. </li></ul><ul><li>Improve public information and education on the value of not operating a motorcycle while under the influence of alcohol and/or other drugs. </li></ul><ul><li>Improve public information and education on the value of wearing a helmet. </li></ul><ul><li>Increase enforcement of existing motorcycle helmet law for riders and passengers under 21. </li></ul><ul><li>Increase rider education and training. </li></ul>
  10. 10. Program Strategy Public Information and Education <ul><li>Drink. Ride. Lose. </li></ul><ul><ul><li>Rider Awareness. Impaired Riding. </li></ul></ul><ul><li>Look. Learn. Live. </li></ul><ul><ul><li>Motorists Awareness, Rider Education, Rider Awareness. </li></ul></ul><ul><li>Look Twice for Motorcyclists </li></ul><ul><ul><li>Motorists Awareness. </li></ul></ul><ul><li>Share the Road </li></ul><ul><ul><li>Motorists Awareness. </li></ul></ul>
  11. 11. Program Strategy Rider Education & Training
  12. 12. Program Strategy Rider Education & Training
  13. 13. Program Summary FY 2011 <ul><li>Motorcycle Safety Projects </li></ul><ul><ul><li>Motorcycle Safety Awareness PI&E Campaign </li></ul></ul><ul><ul><ul><li>Multi-media campaign. </li></ul></ul></ul><ul><ul><ul><li>Share the Road. Look Twice for Motorcycles. </li></ul></ul></ul><ul><ul><li>Statewide Coordination of Motorcycle Safety Initiatives </li></ul></ul><ul><ul><ul><li>Texas Motorcycle Safety Coalition and Board. </li></ul></ul></ul><ul><ul><ul><li>Motorcycle Safety Forum. February 7, 2011. </li></ul></ul></ul><ul><ul><ul><li>Maintain the Look, Learn, Live website. </li></ul></ul></ul><ul><ul><li>Texas Law Enforcement Motorcycle Safety: Awareness and Enforcement Training Course Implementation </li></ul></ul><ul><ul><ul><li>Classroom-based curriculum package and pilot course. </li></ul></ul></ul>
  14. 14. Project Detail FY 2011 <ul><li>Motorcycle Safety Awareness PI&E Campaign </li></ul><ul><ul><li>Dates </li></ul></ul><ul><ul><ul><li>Press Event: 10am, April 12, 2011 @ Long Center in Austin, TX. </li></ul></ul></ul><ul><ul><ul><li>Statewide Campaign: April 18 – 29, 2011. </li></ul></ul></ul><ul><ul><li>Creative Production </li></ul></ul><ul><ul><ul><li>Radio & Television Public Service Announcements. </li></ul></ul></ul><ul><ul><ul><li>Public Relations & PI&E materials. </li></ul></ul></ul><ul><ul><li>Paid Media </li></ul></ul><ul><ul><ul><li>Radio & Television. </li></ul></ul></ul><ul><ul><ul><li>Billboards & Bulletins. </li></ul></ul></ul>
  15. 15. End Presentation Questions & Answers <ul><li>Questions or Comments? </li></ul>Contact Information Gonzalo Ponce, Section Planner TxDOT Traffic Safety Section eMail: [email_address] Phone: 512.416.3258

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