Continue your professional development with Scribd
Exclusive 60 day trial to the world's largest digital library.
Join 1+ million members and get unlimited* access to books, audiobooks.
Few companies have the resources to reach customers in a 1:1 fashion. In addition, customers trust each other – and now have the tools to connect. Companies that leverage social advocates in a formalized and sustained program can benefit from greater trust and scale. In this 1-hour webinar, Altimeter analyst Jeremiah Owyang will provide a definition and business benefits, as well as share research on best practices and pitfalls, from leading programs such as Microsoft MVPs, Walmart Moms, Fiskar's Fiskateers, and more.