Why a content marketing Request For Proposal (RFP)?
Against a backdrop of hundreds of content marketing vendors, with new ones emerging all the time, brands are challenged to articulate their content marketing needs. This makes creating an RFP and asking the right questions both of internal stakeholders as well as vendors incredibly difficult from the start.
In this report, analyst Rebecca Lieb shares best practices for your content marketing software selection process, including Altimeter's Content Marketing Software RFP Template, an Excel spreadsheet that you can edit to fit the needs of your organization.
Download the full report at: http://www.altimetergroup.com/content-marketing-software-rfp.