Content marketing requires a shift in company culture, resources, budgets, partners and strategy. Rebalancing is critical to achieve these goals. The choice is whether to rebalance now or later, when the battle for attention may become even more difficult than it currently is.
In follow-up to its recent report, "Content: The New Marketing Equation," this webinar from Altimeter Group’s Rebecca Lieb and Jeremiah Owyang introduces a five-step content maturity model, complete with real-world case examples that illustrate each phase. This model will guide organizations from “standing” to “running” with their content strategy. A self-audit tool, content channel review, and actionable recommendations will also be covered in the webinar.
You can view and download Rebecca's report, "Content: The New Marketing Equation," here: http://www.altimetergroup.com/research/reports/content-the-new-marketing-equation