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10 secrets by altics d'un e-Commerce réussi

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Avec près de 10 ans d'expérience au côté des e-marchands, Altics dresse aujourd'hui le bilan des secrets de réussite d'un e-Commerce rentable sur le long terme !

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10 secrets by altics d'un e-Commerce réussi

  1. 1. 10 Secrets by Altics d’un e-commerce réussi Episode 1 : kit de survie de la conversion Olivier Marx | Fondateur Altics | 04 72 76 94 00 | win@altics.fr 1 28
  2. 2. Secret n°1 Visez juste ! 28
  3. 3. Proposez une offre qui répond aux attentes Les questions à se poser Mon offre est-elle en adéquation avec la demande ? 1. Connaissez les attentes de vos consommateurs : focus group, questionnaires, études concurrences 2. Comprenez leurs comportements : eye tracking, mouse tracking 3. Assurez une veille tarifaire Mon positionnement prix est-il adapté ? Quel est le taux de fidélisation de ma clientèle ? 3 28
  4. 4. Secret n°2 Sortez équipé ! 28
  5. 5. Choisissez la plateforme adaptée à vos besoins 3 choix de plateforme e-Commerce Mode Software as a service (SaaS) + Facile, rapide, aucune installation, évolutif - Graphisme léger, fonctionnalités limitées Open source + Fonctionnalités enrichies, modules additionnels - Nécessite du développement Les critères de sélection pour identifier votre solution : + Adapté aux spécificités métiers (grosse volumétrie) - Couteux, dépendance envers l’agence 5 28 La maturité de votre e-Commerce et vos ambitions 2. Développement sur mesure 1. La taille de votre catalogue produits 3. Vos ressources de développement interne (équipe technique …)
  6. 6. Secret n°3 Tapez dans le 1000 ! 28
  7. 7. Générez du trafic qui convertit L’utilisation des leviers d’audience par les emarchands* 32% vendent sur les places de marché 21 % utilisent les outils payants de Google 1. Ne décevez pas vos internautes ! Attirez avec des messages percutants cohérents avec votre contenu / offre 2. Pensez coûts d’acquisition : Testez & mesurez les impacts des leviers d’audience 82% Des emarchands qui ont adopté le mobile ont enregistré des ventes sur mobile en 2013 7 28 * Fevad 2014 3. Répartissez vos leviers d’audience pour limiter les risques en cas de problème
  8. 8. Secret n°4 Convertissez partout, tout le temps … 28
  9. 9. Découvrez la suite …. Références 9 28

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