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  1. M A G A Z I N E N E W S P A P E R Y O U T U B E J O U R N A L T E L E V I S I O N F I L M F A C E B O O K E M A I L M E M E S C E L L P H O N R A D O B O O K S P I C T U R E C R O S S W O R D
  2. MEDIA AND INFORMATION SOURCES  Media and Information Sources  Determining the Reliability and Accuracy of Information
  3. OBJECTIVES 1.Compare and Contrast the different sources of Media and Information 2.Determine the accuracy, reliability, and value of information by questioning the source of data, the limitations of the information gathering tools or strategies, and the rationale of the conclusions. 3.Demonstrate an ability to examine and compare information from various sources to evaluate its reliability, accuracy, authority, timeliness, and bias.
  6. L I B R A R Y • A library is a collection of resources in a variety of formats that is (1) organized by information professionals or other experts who (2) provide convenient physical, digital, bibliographic, or intellectual access and (3) offer targeted services and programs (4) with the mission of educating, informing, or entertaining a variety of audiences (5) and the goal of stimulating individual learning and advancing society as a whole. (American Library Association -
  7. •A place in which literary, musical, artistic, or reference materials (such as books, manuscripts, recordings, or films) are kept for use but not for sale (Merriam Webster’s 11th Collegiate Dictionary)
  8. A CA DEMIC LIBRARY • Serves colleges and universities. • Academic libraries encompass research libraries, baccalaureate, masters and doctoral degree granting institutions, junior and community colleges, and distance learning programs of higher education.
  9. PUBLIC LIBRARY • serves cities and towns of all types • A public library is established under state enabling laws or regulations to serve a community, district, or region
  10. SCHOOL LIBRARY • serves students from Kindergarten to Grade 12 • The school library program provides learning opportunities that enable students to become efficient and effective in the pursuit of information.
  11. S P E C I A L L I B R A R Y • are in specialized environments, such as hospitals, corporations, museums, the military, private business, and the government.
  13. • Libraries of published books are often considered highly reliable, accurate, and valuable. • Books and documents from dominant sources are often peer reviewed. • ISSN or ISBN registration ensures that standards were followed in producing these materials.
  14. The ISBN identifies editions of books. The ISSN is used for serials (such as journals, magazines and newspapers).
  15. I N T E R N E T •The internet is a global network of computers that works much like the postal system, only at sub-second speeds. Just as the postal service enables people to send one another envelopes containing messages, the internet enables computers to send one another small packets of digital data. BBC WEBWISE
  16. • a global computer network providing a variety of information and communication facilities, consisting of interconnected networks using standardized communication protocols.
  18. •Reliability •Accuracy •Value •Timeliness, and •Authority of the source
  20. •Native; local; originating or produced naturally in a particular region.
  21. •I N D I G E N O U S K N O W L E D G E - knowledge that is unique to a specific culture or society; most often it is not written down.
  22. •I N D I G E N O U S C O M M U N I C A T I O N - transmission of information through local channels or forms. It is a means by which culture is preserved, handed down, and adapted.
  23. • I N D I G E N O U S M E D I A A N D I N F O R M A T I O N - original information created by a local group of people. • This also refers to content about indigenous people that may be distributed through dominant forms of media or through forms of communication unique to their people group.
  25. •Popular media cannot reach some rural areas. •While print, broadcast, and new media have a wide reach, there are still areas that these forms of media have not reached.
  26. •Indigenous media are channels for change, education, and development because of its direct access to local channels.
  27. •Ignoring indigenous media and information can result in development and education programs that are irrelevant and ineffective.
  29. • Folk or traditional media • Gatherings and social organizations • Direct observation • Records - may be written, carved, or oral • Oral instruction
  30. Key Points in Evaluating Media and Information
  33. R E L I A B I L I T Y O F I N F O R M A T I O N •Information is said to be reliable if it can be verified and evaluated. •Others refer to the trustworthiness of the source in evaluating the reliability of information.
  34. • Accuracy refers to the closeness of the report to the actual data. • Measurement of accuracy varies, depending on the type of information being evaluated. • Forecasts are said to be accurate if the report is similar to the actual data. • Financial information is considered accurate if the values are correct, properly classified, and presented A C C U R A C Y O F I N F O R M A T I O N
  35. V A L U E O F I N F O R M A T I O N •Information is said to be of value if it aids the user in making or improving decisions.
  36. • Much of the information we gather daily do not come from a primary source but are passed on through secondary sources such as writers, reporters, and the like. • Sources with an established expertise on the subject matter are considered as having sound authority on the subject. A U T H O R I T Y O F T H E S O U R C E
  37. • Reliability, accuracy, and value of information may vary based on the time it was produced or acquired. • While a piece of information may have been found accurate, reliable, and valuable during the time it was produced, it may become irrelevant and inaccurate with the passing of time (thus making it less valuable). • Other information may be timeless, proven to be the same in reliability, accuracy, and value throughout history. TIMELINESS
  38. Skills in determining the Reliability of Information
  39. •Check the author. The author’s willingness to be identified is a good indication of reliability.
  40. •Check the date of publication or of update. While the information may be true, it may not be reliable if it is outdated and may have lost relevance.
  41. •Check for citations. Reliable authors have the discipline of citing sources of their information.
  42. • Check the domain or owner of the site or page. The domains .edu and .gov are reserved for academic institutions and the government respectively. • Information from such sites are presented with caution and are usually well-grounded. • Site owners may have an agenda that affects how information is presented.
  43. •Check the site design and the writing style. Credible sources take time to make their information accessible and easy to comprehend
  44. Skills in determining the Accuracy of the Information
  45. • Look for facts. • Cross-reference with other sources to check for consistency. • Determine the reason for writing and publishing the information. Check if the author is objective or leaning heavily on a certain point of view. • Check for advertising. Advertisers may use related information to market their product.
  46. LIBRARY INTERNET INDIGENOUS Accessibility Characteristic of Information How it works? Reliability Timeliness SEAT WORK

Editor's Notes

  1. Indigenous media varies from one place to another. The teacher may look for local examples of how communication is passed on within local communities. Key to this is identifying the source of information and the key authorities in a community. Local meetings such as kapihan, balitaktakan, and kwentong barbero are some examples of how news and stories are passed on within a community.