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Ever wonder about the Fuzzy Matching tool? Does the name give you the "warm and fuzzies,” but you are stuck on how best to incorporate it? Chris and Mark discuss two perspectives to the art of Fuzzy Matching. Chris explains why it is his go-to tool and Mark shows alternatives for matching using other tools in his Alteryx arsenal. The pair argue the pros and cons of each approach using examples with “imagined” data. Watch them debate and gain a few best practices.
Mark Frisch - CEO & Founder - Marquee Crew
Chris Love - Account Manager - Information Lab