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Taming a Blizzard of Spatial Data: American Dairy Queen’s Alteryx Success

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American Dairy Queen originally licensed Alteryx for a single, specific project. While exploring the capabilities of the software, they applied spatial tools to determine which of their vendors were closest to each of their locations. Converting the procedure to an Alteryx workflow changed a four-person, 41,000-hour process into a single, repeatable workflow (the most current and optimized version of this workflow takes about 20 minutes to run). The time and resource savings were so considerable that it justified keeping Alteryx, even though this application was not a part of the original project! Since then, they have added many use cases and continue to optimize their current workflows. Join to hear about two of American Dairy Queen’s spatial use cases — vendor proximity and competitor duplication — and learn how their workflow building process has evolved.

Kara Mills - Manager- Restaurant Development Strategy & Analytics, American Dairy Queen

Published in: Data & Analytics
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Taming a Blizzard of Spatial Data: American Dairy Queen’s Alteryx Success

  1. 1. # A L T E R Y X 1 9 PRESENTED BY TAMING THE BLIZZARD: AMERICAN DAIRY QUEEN’S ALTERYX SUCCESS Kara Mills kara.mills@idq.com
  2. 2. # A L T E R Y X 1 9 COMPLETE SESSION SURVEYS ATTENTION 2 You were handed a survey as you entered the room. It should take less than 2 minutes to complete Please return your completed surveys B E F O R E YO U L E AV E the room Surveys are anonymous, and we rely on your opinion for improvement
  3. 3. # A L T E R Y X 1 9 3 With Alteryx, I can devour robust spatial data. KARA MILLS When I use Alteryx, I feel invincible to data! A L T E R Y X U S E R S I N C E 2 0 0 9
  4. 4. # A L T E R Y X 1 9 4 TODAY’S AGENDA 1. Produce Program Example Initial Alteryx ROI use case- with unexpected results 2. Competitor Duplication Report Additional current use of Alteryx 3. What’s Next Other spatial data use cases at ADQ
  5. 5. # A L T E R Y X 1 9 5 The first Alteryx project spawned into one of the largest Alteryx ROI cases American Dairy Queen has seen COMPREHENSIVE PROXIMITY ANALYSIS PRODUCE PROGRAM
  6. 6. # A L T E R Y X 1 9 ORIGINAL PROCESS FOR PROXIMITY ANALYSIS 6 Create list of existing, operating DQ locations – roughly 4,500 in the US Look up a single DQ location on a map Manually search the vendor spreadsheet to identify the closest 20 vendors Cross check closest suspected vendors on map of the single DQ location Manually input each vendor on spreadsheet corresponding to the store they would service Repeat this exercise as stores open, close, or relocate 41 7 52 8 63 9 Employees 4 Hours per Week 40 Weeks 26 TOTAL INITIAL HOURS 4,160
  7. 7. # A L T E R Y X 1 9 PRODUCE PROGRAM BUSINESS CHALLENGE 7 • Provide a secondary produce option in the event of a recall • Manage consistency throughout a franchise system • Needs to be easy to update – no extensive team or manual data entry
  8. 8. # A L T E R Y X 1 9 PRODUCE PROGRAM DATA INPUT DQ STORE POINTS 8 SECONDARY SOURCES Name Type Size Store Number Double 8 Supplier V_String 255 Distributor V_String 255 Address V_String 255 blank Double 8 City V_String 255 State V_String 255 Zip V_String 255 Phone Number V_String 255 Corrected_Lat Double 8 Corrected_Lon Double 8 GeoLevel Double 8 Name Type Size STORE_NO V_String 30 ADDRESS3 V_String 240 ADDRESS4 V_String 240 CITY V_String 60 STATE_PROVINCE_ABBR V_String 4 RGFC_NO V_String 5 DQ_MENU_TYPE Byte 1 OJ_MENU_TYPE Byte 1 KK_MENU_TYPE Byte 1 STORE_LATITUDE FixedDecimal 20.9 STORE_LONGITUDE FixedDecimal 20.9 STORE_TYPE_NO V_String 4 MALL_FLAG V_String 1
  9. 9. # A L T E R Y X 1 9 MODULE OVERVIEW 9
  10. 10. # A L T E R Y X 1 9 10 MODULE OVERVIEW
  11. 11. # A L T E R Y X 1 9 11 MODULE OVERVIEW
  12. 12. # A L T E R Y X 1 9 12 MODULE OVERVIEW
  13. 13. # A L T E R Y X 1 9 13 MODULE OVERVIEW
  14. 14. # A L T E R Y X 1 9 14 MODULE OVERVIEW
  15. 15. # A L T E R Y X 1 9 15 MODULE OVERVIEW
  16. 16. # A L T E R Y X 1 9 16 MODULE OVERVIEW
  17. 17. # A L T E R Y X 1 9 MODULE HISTORY INITIAL BUILD OUT 17 • Optimized module over the years • Final output of over 34,000 records • Now runs in 30 MINUTES! OPTIMIZED • Roughly 2-3 weeks to build • Output of over 35,000 records • Originally ran in 4 hours
  18. 18. # A L T E R Y X 1 9 UPDATED PROCESS FOR PROXIMITY ANALYSIS 18 Check with operations to ensure vendor list is updated Open Alteryx module Click the play button 41 7 52 8 63 9 Employees 4 Hours per Week 40 Weeks 26 TOTAL INITIAL HOURS 4,160 Employees 1 Hours to build 120 Module run Time (hours) 2 TOTAL INITIAL HOURS 122
  19. 19. # A L T E R Y X 1 9 IMPACT OVER TIME 19 OLD PROCESS NEW PROCESS Frequency Annually Quarterly Number of People 4 1 Total Hours Initially 4,160 122 Total Hours Cumulative 37,440 138
  20. 20. # A L T E R Y X 1 9 20 Looking at trade areas with different lenses allows us to further define the viability of growth within a market. TRADE AREA CASE STUDIES COMPETITOR DUPLICATION REPORT
  21. 21. # A L T E R Y X 1 9 COMPETITOR DUPLICATION 21
  22. 22. # A L T E R Y X 1 9 22 COMPETITOR DUPLICATION
  23. 23. # A L T E R Y X 1 9 MODULE OVERVIEW 23
  24. 24. # A L T E R Y X 1 9 MODULE OVERVIEW 24
  25. 25. # A L T E R Y X 1 9 MODULE OVERVIEW 25
  26. 26. # A L T E R Y X 1 9 MODULE OVERVIEW 26
  27. 27. # A L T E R Y X 1 9 MODULE OVERVIEW 27
  28. 28. # A L T E R Y X 1 9 MODULE OVERVIEW 28
  29. 29. # A L T E R Y X 1 9 MODULE OVERVIEW 29
  30. 30. # A L T E R Y X 1 9 APP INTERFACE 30
  31. 31. # A L T E R Y X 1 9 IMPACT OF NEW REPORTS 31 PREVIOUS PROCESS IMPLEMENTATION NEW PROCESS ☼ ☼ ☼ • Stickers on a map • Dots on a Google Earth map • Lists (handwritten) on paper • Determine sectors of focus • Source data • Create template and module • Request report • Report run by development group
  32. 32. # A L T E R Y X 1 9 BEFORE YOU LEAVE ATTENTION 32 B E F O R E YO U L E AV E … Please take a moment to complete your evaluation survey. Hand it to the room monitors on your way out.
  33. 33. # A L T E R Y X 1 9 THANK YOU kara.mills@idq.com 33 (952) 830-0374 www.dq.com KARA MILLS www.linkedin.com/in/karajmills

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