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American Dairy Queen originally licensed Alteryx for a single, specific project. While exploring the capabilities of the software, they applied spatial tools to determine which of their vendors were closest to each of their locations. Converting the procedure to an Alteryx workflow changed a four-person, 41,000-hour process into a single, repeatable workflow (the most current and optimized version of this workflow takes about 20 minutes to run). The time and resource savings were so considerable that it justified keeping Alteryx, even though this application was not a part of the original project! Since then, they have added many use cases and continue to optimize their current workflows. Join to hear about two of American Dairy Queen’s spatial use cases — vendor proximity and competitor duplication — and learn how their workflow building process has evolved.
Kara Mills - Manager- Restaurant Development Strategy & Analytics, American Dairy Queen