Predicting customer behavior alteryx webinar

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As part of our ongoing Analytics Educational Series, you'll learn how to integrate and analyze all the data you collect about your customers, enrich it with third party data, and perform predictive analytics to anticipate customer behavior. And, create these Customer Analytics solutions yourself without waiting for data or statistics specialists to get back to you.

You will learn how to create analytics that predict outcomes instead of simply reporting past information
Seeing the product live is the fastest way to understand what Alteryx can do
You can ask any questions of our experts about using the product.

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Predicting customer behavior alteryx webinar

  1. 1. Predicting Customer Behavior: Analytics Educational Series© 2013 Alteryx, Inc.
  2. 2. Today’s Presenters Bob Laurent Jimmy Garrett Director of Industry Marketing Sales Engineer Alteryx Alteryx© 2013 Alteryx, Inc.
  3. 3. Today’s Agenda • Overview: Customer Analytics • Traditional Approaches • Alteryx Enables the Data Artisan • Alteryx in Action • Application development • Decision Tree Analysis • Next Steps • Q&A© 2013 Alteryx, Inc.
  4. 4. Overview: Customer Analytics© 2013 Alteryx, Inc.
  5. 5. Customer Analytics Starts Key Strategic Decisions Unify picture across all channels & systems Improve customer profitability with sophisticated analytics Empower decision-makers with analytic apps© 2013 Alteryx, Inc.
  6. 6. The Traditional Way to Seek Customer Insight is Broken Large IT Data Multiple Tools Lots of Time Project Fail© 2013 Alteryx, Inc.
  7. 7. © 2013 Alteryx, Inc.
  8. 8. How Are They Solving this Challenge? Capabilities of Data Scientist that Drive Largest Value Today Marketing or Customer Analyst Data Artisan© 2013 Alteryx, Inc.
  9. 9. Alteryx is: • Both our company and our product • A Windows-based software platform • Installed on a desktop or server • Used by data artisans closest to the problem and their data • Used by other line-of-business users via applications published to the cloud • Trusted by 250+ customers and 200,000+ users, including the Fortune 500 • Leading the Consumerization of Big Data Analytics© 2013 Alteryx, Inc.
  10. 10. The Alteryx Solution All Relevant Data Packaged Market & Customer Data Enrich Integrate Analyze Share Utilize and Create applications Consumerize the use of integrate any with predictive analytics sophisticated analytics disparate data and a unique spatial by enabling the key source perspective decision makers© 2013 Alteryx, Inc.
  11. 11. Step #1: Enriching Customer Data© 2013 Alteryx, Inc.
  12. 12. Step #1: Enriching Customer Data Customers Loyalty Card Holders© 2013 Alteryx, Inc.
  13. 13. Step #2: Providing Spatial Relevance© 2013 Alteryx, Inc.
  14. 14. Step #2: Providing Spatial Relevance Store Locations Results from Step #1© 2013 Alteryx, Inc.
  15. 15. Step #3: Determining your Best Customers© 2013 Alteryx, Inc.
  16. 16. Step #3: Determining your Best Customers Results from Step #2© 2013 Alteryx, Inc.
  17. 17. Step #4: Summarizing Results Effectively© 2013 Alteryx, Inc.
  18. 18. Step #4: Summarizing Results Effectively Results from Step #3© 2013 Alteryx, Inc.
  19. 19. Customer Analytics Application: Decision Tree Analysis© 2013 Alteryx, Inc.
  20. 20. Next Steps Visit the Alteryx Analytics Gallery gallery.alteryx.com Download the Designer Desktop www.alteryx.com© 2013 Alteryx, Inc.
  21. 21. Key Terms • Consumer Analytics • Alteryx • Predictive Analytics • Bob Laurent • Strategic Analytics • Jimmy Garrett • Big Data Analytics • Alteryx Analytics Gallery • Big Data Analysis • Alteryx Inspire • Humanizing Big Data • Strategic Analytics • Data Scientist • Data Artisan • Data Analyst • Big Data Gap • Unstructured data • Analytics Platform • Unstructured Data© 2013 Alteryx, Inc.

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