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Practical Applications of Data in Politics

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Learn why Deep Root Analytics, a leading political media buying firm, utilizes cloud data warehouse services from Amazon Web Services with analytics platforms Alteryx and Tableau. Uncover the benefits of using the three in conjunction and get on the path to furthering your analytics practice today.

To watch a recording of this session, visit alteryx.com/webcasts.

Published in: Data & Analytics
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Practical Applications of Data in Politics

  1. 1. Data Analysis to Predict VoterTurnout and Outcome AUGUST 16, 2016
  2. 2. Download a FREE Trial: alteryx.com/trial© 2016 Alteryx, Inc. | Confidential Overview • Alteryx & AWS • AWS Overview • Deep Root Analytics’ Client Story • Demo • Q&A 2
  3. 3. 3 &
  4. 4. © 2016 Alteryx, Inc. | Confidential Download a FREE Trial: alteryx.com/alteryxforaws 2-4 Sources 31% 5-10 Sources 40% 11-15 Sources 9% 13% Over 15 Sources Only 6% of organizations have all their data in one place How Many Data Sources do Organizations Use? 4
  5. 5. © 2016 Alteryx, Inc. | Confidential Download a FREE Trial: alteryx.com/alteryxforaws But DataWorkersAre Disenfranchised There is a huge gap in the analytic process Sophistication of Analysis Ease of Use 5
  6. 6. © 2016 Alteryx, Inc. | Confidential Download a FREE Trial: alteryx.com/alteryxforaws The Leading Platform for Self-Service Data Analytics Prep, blend, and analyze all your data using a repeatable workflow Deliver deeper insights in hours, not weeks Deploy and share analytics at scale 6
  7. 7. © 2016 Alteryx, Inc. | Confidential Download a FREE Trial: alteryx.com/alteryxforaws Deliver Faster Business Insights from AWS Put the power of cloud computing in the hands of the business analyst and leverage all of your data • Quickly blend and analyze data from all sources - cloud and local • Apply predictive and geo-spatial analytics to big data • Enable data analysts with the power of Amazon Redshift 7
  8. 8. © 2016 Alteryx, Inc. | Confidential Download a FREE Trial: alteryx.com/alteryxforaws Share Enrich Prep & Blend Analyze Input All Relevant Data The Leading Platform for Self-Service Analytics Output All Popular Formats
  9. 9. 9 OVERVIEW
  10. 10. © 2016 Alteryx, Inc. | Confidential Download a FREE Trial: alteryx.com/alteryxforaws Relational data warehouse Massively parallel; Petabyte scale Fully managed HDD and SSD Platforms $1,000/TB/Year; starts at $0.25/hour Amazon Redshift a lot faster a lot simpler a lot cheaper What is Amazon Redshift?
  11. 11. © 2016 Alteryx, Inc. | Confidential Download a FREE Trial: alteryx.com/alteryxforaws AWS Redshift Easy to Use Provision in minutes Monitor query performance Point and click resize Built in security Automatic backups Priced to let you analyze all your data
  12. 12. © 2016 Alteryx, Inc. | Confidential Download a FREE Trial: alteryx.com/alteryxforaws Common Customer Use Cases • Reduce costs by extending DW rather than adding HW • Migrate completely from existing DW systems • Respond faster to business • Improve performance by an order of magnitude • Make more data available for analysis • Access business data via standard reporting tools • Add analytic functionality to applications • Scale DW capacity as demand grows • Reduce HW & SW costs by an order of magnitude Traditional Enterprise DW Companies with Big Data SaaS Companies
  13. 13. The Amazon Redshift view of data warehousing • 10x cheaper • Easy to provision • Higher DBA productivity • 10x faster • No programming • Easily leverage BI tools, Hadoop, Machine Learning, Streaming • Analysis in-line with process flows • Pay as you go, grow as you need • Managed availability & DR Enterprise Big Data SaaS
  14. 14. © 2016 Alteryx, Inc. | Confidential Download a FREE Trial: alteryx.com/alteryxforaws The legacy view of data warehousing ... • Global 2,000 companies • Sell to central IT • Multi-year commitment • Multi-year deployments • Multi-million dollar deals
  15. 15. © 2016 Alteryx, Inc. | Confidential Download a FREE Trial: alteryx.com/alteryxforaws … Leads to dark data • This is a narrow view • Small companies also have big data • (mobile, social, gaming, adtech, IoT) • Long cycles, high costs, administrative complexity all stifle innovation 0 200 400 600 800 1000 1200 Enterprise Data Data in Warehouse
  16. 16. 16 CLIENT STORY
  17. 17. © 2016 Alteryx, Inc. | Confidential Download a FREE Trial: alteryx.com/alteryxforaws Who is Deep Root Analytics? • Deep Root is a media analytics firm • We offer a Data Management Platform (DMP) • Effectively and efficiently target an audience • We are changing the way media is measured, valued, purchased and analyzed 17
  18. 18. © 2016 Alteryx, Inc. | Confidential Download a FREE Trial: alteryx.com/alteryxforaws The Need forAlteryx & AWS Volume – 20 billion rows of viewership data (2TB) Accuracy – Always have a QA process Speed – Quick turnaround for political clientele Automation – Recurring complicated processes for dozens of clients M-F 18
  19. 19. © 2016 Alteryx, Inc. | Confidential Download a FREE Trial: alteryx.com/alteryxforaws Alteryx as a Solution 19 Access to Alteryx technology allows Deep Root to clean, blend, process and analyze significant amounts of constantly changing data FavoriteTools w/ Alteryx… 1. Scheduler (Server or Designer) o Run processes over night on EC2 o Automatically update Redshift tables 2. Macros o Dynamic inputs w/ Batch Macros o “Nested” processes = SPEED o Sequential workflows o Load to S3 and COPY into cluster
  20. 20. © 2016 Alteryx, Inc. | Confidential Download a FREE Trial: alteryx.com/alteryxforaws AWS Integrated with Alteryx 20 Redshift S3 Buckets API Connection
  21. 21. © 2016 Alteryx, Inc. | Confidential Download a FREE Trial: alteryx.com/alteryxforaws QuickTips forAlteryx & AWS 21 • Use inputs directly from Redshift tables – unlike flat file, maintains types • Take advantage of the S3 upload and download nodes to save on download times • Dynamic Input tool allows you to filter down to only needed data • Make sure to use the command line Alteryx tool • Allows Dynamic naming • Easily run batch files
  22. 22. © 2016 Alteryx, Inc. | Confidential Download a FREE Trial: alteryx.com/alteryxforaws Advertising Data (via the FCC) &Viewership 22
  23. 23. © 2016 Alteryx, Inc. | Confidential Download a FREE Trial: alteryx.com/alteryxforaws AWS Integrated with Alteryx 23
  24. 24. © 2016 Alteryx, Inc. | Confidential Download a FREE Trial: alteryx.com/alteryxforaws Estimated DRPs 24
  25. 25. © 2016 Alteryx, Inc. | Confidential Download a FREE Trial: alteryx.com/alteryxforaws Statewide Costs forWI 25
  26. 26. 26 DEMONSTRATION &
  27. 27. © 2016 Alteryx, Inc. | Confidential Download a FREE Trial: alteryx.com/alteryxforaws ThankYou 27 alteryx.com/aws alteryx.com/alteryxforaws

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