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Meeting Your Audience on Their Terms With Alteryx

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In typical Fortune 100 companies, like HCA, analytics consumers fall into three categories: senior management, which is still a fan of paper-based reporting summaries; operational leaders, who use "filterable" reports/dashboards to mine for insights; and sophisticated DIY data types that just want raw data. In this session, hear how one Alteryx workflow can cater to all three constituencies, with outputs tailored to each user's preference for receiving the same analysis. Learn how to leverage the power of the Alteryx reporting tools to summarize and tailor a message for a senior leader and automate data mining for insights.

Ryan Richardson - AVP, Strategic Analytics, HCA

Published in: Data & Analytics
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Meeting Your Audience on Their Terms With Alteryx

  1. 1. # A L T E R Y X 1 9 PRESENTED BY MEETING YOUR AUDIENCE ON THEIR TERMS WITH ALTERYX “OLD SCHOOL” ALTERYX Ryan Richardson ryan.richardson@hcahealthcare.com
  2. 2. # A L T E R Y X 1 9 COMPLETE SESSION SURVEYS ATTENTION 2 You were handed a survey as you entered the room. It should take less than 2 minutes to complete Please return your completed surveys BEFORE YOU LEAVE the room Surveys are anonymous, and we rely on your opinion for improvement
  3. 3. # A L T E R Y X 1 9 3 With Alteryx, I can…be independent. RYAN RICHARDSON When I use Alteryx, I feel…(almost) invincible. A V P, S T R AT E G I C A N A LY T I C S A L T E R Y X U S E R S I N C E 2 0 1 5
  4. 4. # A L T E R Y X 1 9 4 TODAY’S AGENDA 1. HCA Healthcare Overview 2. Analytics at HCA Healthcare 3. Internal Customers A. Data Interaction 4. Illustration – Market Share A. Reporting tools
  5. 5. # A L T E R Y X 1 9 HCA HEALTHCARE OVERVIEW HCA HEALTHCARE AT A GLANCE 5 • Hospitals - 185 hospitals across 19 states • ≈ 2 million inpatient discharges/year • ≈ 9 million ER visits/year • ≈ 230k deliveries/year • Physicians - 6,000+ employed physicians • Surgery Centers – 124 ASCs • Urgent Care Centers – 125 UCCs • ≈ 30m patient encounters/year
  6. 6. # A L T E R Y X 1 9 ANALYTICS AT HCA HEALTHCARE TWO MAIN CATEGORIES 6 PLATFORMS AND SYSTEMS • Clinical • Patient outcomes • Clinical effectiveness • Operational/financial • Patient volumes • Profitability • Market share
  7. 7. # A L T E R Y X 1 9 HCA INTERNAL ANALYTICS CUSTOMERS SENIOR MANAGEMENT 7 FUNCTIONAL MANAGERS VP level • Responsible for one service line • Cardiovascular • Orthopedics • Leverage more detailed, filterable reports related to focus area • More detail • Answer high-level questions Support VPs and Sr. Management • Deep into details • Solid understanding of analytics • Greatest granularity • Needs to tie precisely to other reporting SVP and above • Wide scope • High-level • Leverage legacy reporting • Not “clickers” • Paper reporting • Missing out on insights in detailed dashboards ANALYTICS SUPPORT CHALLE NGE : AUTOM ATE CONT E NT DE LIVE RY TO E ACH AUDIE NCE
  8. 8. # A L T E R Y X 1 9 ILLUSTRATION – MARKET SHARE MARKET SHARE 8 • Data submitted to individual state hospital associations (HCA and competitors) on a quarterly basis • State hospital associations aggregate data and distribute to members • Tremendous visibility into HCA vs. competitor performance • By region/clinical condition/hospital • Key component of strategic planning • NO PHI 6-9 Months
  9. 9. # A L T E R Y X 1 9 ILLUSTRATION – AMARILLO MARKET SHARE* SENIOR MANAGEMENT 9 • Preferred format: PDF one-pager • Printable • Take notes • Automatable/emailable • Content: • Market performance • Service line *Anonymized data- HCA has no assets in Amarillo
  10. 10. # A L T E R Y X 1 9 ILLUSTRATION – AMARILLO MARKET SHARE* FUNCTIONAL MANAGERS 10 • Preferred format: Filterable Tableau dashboard • Ability to drill within pre-defined views • Provide additional insights • Content: • Service line performance (CV, Ortho) • System/hospital performance *Anonymized data- HCA has no assets in Amarillo
  11. 11. # A L T E R Y X 1 9 ILLUSTRATION – AMARILLO MARKET SHARE* ANALYTICS SUPPORT 11 • Preferred format: Raw Tableau Hyper • All data elements preserved • Ability to answer almost any question • Content: • Service line performance (CV, Ortho) • System/hospital performance • Insurance category • Physician *Anonymized data- HCA has no assets in Amarillo
  12. 12. # A L T E R Y X 1 9 12 LIVE WORKFLOW DEMO
  13. 13. # A L T E R Y X 1 9 13 SUMMARY FIVE KEY POINTS Exciting time in BI Advanced tools can leave some behind Be willing to acknowledge where customers are Leverage reporting tools for key audiences Join me in lobbying to improve reporting tools 1 2 4 5 3
  14. 14. # A L T E R Y X 1 9 BEFORE YOU LEAVE ATTENTION 14 BEFORE YOU LEAVE… Please take a moment to complete your evaluation survey. Hand it to the room monitors on your way out.
  15. 15. # A L T E R Y X 1 9 THANK YOU Ryan.Richardson@hcahealthcare.com 15 hcahealthcare.com RYAN RICHARDSON

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