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Make Your Visuals Pop — Enhance Your Visualizations With Science

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Say goodbye to boring visuals! This session provides an explanation and framework around how to incorporate proven techniques — developed from scientific research around the human eye and brain — to improve your visualizations in Alteryx.

Bryce Laird - Technical Product Manager, Alteryx

Published in: Data & Analytics
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Make Your Visuals Pop — Enhance Your Visualizations With Science

  1. 1. # A L T E R Y X 1 9 PRESENTED BY MAKE YOUR VISUALS POP Bryce Laird blaird@alteryx.com USING SCIENCE TO ENHANCE YOUR VISUALIZATIONS IN ALTERYX
  2. 2. # A L T E R Y X 1 9 FORWARD-LOOKING STATEMENTS 2 This presentation includes “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by the use of terminology such as “believe,” “may,” “will,” “intend,” “expect,” “plan,” “anticipate,” “estimate,” “potential,” or “continue,” or other comparable terminology. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product availability, growth and financial metrics and any statements regarding product roadmaps, strategies, plans or use cases. Although Alteryx believes that the expectations reflected in any of these forward-looking statements are reasonable, these expectations or any of the forward- looking statements could prove to be incorrect, and actual results or outcomes could differ materially from those projected or assumed in the forward-looking statements. Alteryx’s future financial condition and results of operations, as well as any forward-looking statements, are subject to risks and uncertainties, including but not limited to the factors set forth in Alteryx’s press releases, public statements and/or filings with the Securities and Exchange Commission, especially the “Risk Factors” sections of Alteryx’s Quarterly Report on Form 10-Q. These documents and others containing important disclosures are available at www.sec.gov or in the “Investors” section of Alteryx’s website at www.alteryx.com. All forward-looking statements are made as of the date of this presentation and Alteryx assumes no obligation to update any such forward-looking statements. Any unreleased services or features referenced in this or other presentations, press releases or public statements are only intended to outline Alteryx’s general product direction. They are intended for information purposes only, and may not be incorporated into any contract. This is not a commitment to deliver any material, code, or functionality (which may not be released on time or at all) and customers should not rely upon this presentation or any such statements to make purchasing decisions. The development, release, and timing of any features or functionality described for Alteryx’s products remains at the sole discretion of Alteryx.
  3. 3. # A L T E R Y X 1 9 3 BRYCE LAIRD Technical Product Manager Visualytics
  4. 4. # A L T E R Y X 1 9 4 90% of information transmitted to the brain is visual
  5. 5. # A L T E R Y X 1 9 5 Our brains can process an image in just 13 milliseconds and visuals 60,000 times faster than text
  6. 6. # A L T E R Y X 1 9 6 We are exposed to 5x more information today than we were in 1986
  7. 7. # A L T E R Y X 1 9 7 If a scientific claim is presented in pure words or numbers, 68% of people will find it accurate and truthful. If you add a simple graph, the number rises to 97%
  8. 8. # A L T E R Y X 1 9 8 A Wharton study found that only 1/2 of an audience was convinced by a purely verbal presentation, but greater than 2/3 were after adding visuals
  9. 9. # A L T E R Y X 1 9 9 The same Wharton study found that the use of data visualizations could shorten business meeting by 24%
  10. 10. # A L T E R Y X 1 9 10 An investment in business intelligence with data visualization capabilities will offer an ROI of over 1300%
  11. 11. # A L T E R Y X 1 9 SCIENCE-Y PART 11
  12. 12. # A L T E R Y X 1 9 HOW YOU COLLECT VISUAL INFORMATION 12
  13. 13. # A L T E R Y X 1 9 HOW YOU PROCESS VISUALS 13 Optic Nerve & Tract Visual Cortex Eyes
  14. 14. # A L T E R Y X 1 9 YOUR MEMORY 14 Last YearLast MonthThis Morning20 seconds ago2 seconds ago100 ms ago YO U R M E M O RY
  15. 15. # A L T E R Y X 1 9 HOW YOU REMEMBER 15 Last YearLast MonthThis Morning20 seconds ago2 seconds ago100 ms ago Long-termShort-termSensory
  16. 16. # A L T E R Y X 1 9 16 Preattentive attributes are processed in sensory memory without our conscious action PREATTENTIVE ATTRIBUTES
  17. 17. # A L T E R Y X 1 9 17 COUNT THE THREES
  18. 18. # A L T E R Y X 1 9 18 2 3 4 0 9 6 2 1 5 8 2 4 8 7 1 6 5 8 7 4 1 2 3 5 4 7 8 5 6 8 9 5 9 2 1 4 4 6 5 2 4 3 0 4 5 3 4 7 8 9 6 4 3 0 1 8 7 0 3 6 5 7 8 4 1 2 3 5 0 6 5 9 8 7 4 1 2 0 3 5 6 8 7 9 4 2 6 6 5 7 8 8 5 2 4 4 1 3 2 5 COUNT THE THREES
  19. 19. # A L T E R Y X 1 9 19 2 3 4 0 9 6 2 1 5 8 2 4 8 7 1 6 5 8 7 4 1 2 3 5 4 7 8 5 6 8 9 5 9 2 1 4 4 6 5 2 4 3 0 4 5 3 4 7 8 9 6 4 3 0 1 8 7 0 3 6 5 7 8 4 1 2 3 5 0 6 5 9 8 7 4 1 2 0 3 5 6 8 7 9 4 2 6 6 5 7 8 8 5 2 4 4 1 3 2 5 COUNT THE THREES
  20. 20. # A L T E R Y X 1 9 WHAT ARE THE PREATTENTIVE ATTRIBUTES? 20 Color Form Movement
  21. 21. # A L T E R Y X 1 9 21 COLOR
  22. 22. # A L T E R Y X 1 9 PREATTENTIVE ATTRIBUTES COLOR 22 Highlight SequentialCategorical Diverging
  23. 23. # A L T E R Y X 1 9 PREATTENTIVE ATTRIBUTES COLOR EXAMPLE 23
  24. 24. # A L T E R Y X 1 9 PREATTENTIVE ATTRIBUTES COLOR CONSIDERATIONS 24 Cultural Significance Passion Death Love Good Luck Western/American Japanese Hindu Native American Chinese Eastern European Arab African
  25. 25. # A L T E R Y X 1 9 PREATTENTIVE ATTRIBUTES COLOR CONSIDERATIONS 25 Colorblindness
  26. 26. # A L T E R Y X 1 9 26 FORM
  27. 27. # A L T E R Y X 1 9 PREATTENTIVE ATTRIBUTES FORM 27 Length Orientation Size Width ShapeEnclosure
  28. 28. # A L T E R Y X 1 9 PREATTENTIVE ATTRIBUTES FORM EXAMPLE 28
  29. 29. # A L T E R Y X 1 9 29 MOVEMENT
  30. 30. # A L T E R Y X 1 9 PREATTENTIVE ATTRIBUTES MOVEMENT 30 Chart to Chart Highlight
  31. 31. # A L T E R Y X 1 9 PREATTENTIVE ATTRIBUTES MOVEMENT 31 Layer Interaction
  32. 32. # A L T E R Y X 1 9 PREATTENTIVE ATTRIBUTES MOVEMENT EXAMPLE 32
  33. 33. # A L T E R Y X 1 9 33 “With great power comes great responsibility” - Uncle Ben
  34. 34. # A L T E R Y X 1 9 CAUTIONS & WHAT NOT TO DO 34
  35. 35. # A L T E R Y X 1 9 WHY SPEND MORE TIME ON VISUALS? 35 Show off analysis Focus audience’s attention Make it memorable Save audience’s time
  36. 36. # A L T E R Y X 1 9 ENJOY VISUALYTICS? THERE’S MORE! 36 Attend Tech Tracks or Check Out Presentation Materials: • Visualytics: Everything You Wanted To Know But Didn’t Ask • Alteryx Reporting Made Easy | Thu 9:00a - 9:45a • Advanced Reporting in Alteryx | Thu 10:00a - 10:45a Provide Your Opinions: • URL: http://bit.ly/InspireViz19 • QR Code • Come to the UX Lab!
  37. 37. # A L T E R Y X 1 9 COMPLETE SESSION SURVEYS ATTENTION 37 You were handed a survey as you entered the room. It should take less than 2 minutes to complete Please return your completed surveys B E F O R E YO U L E AV E the room Surveys are anonymous, and we rely on your opinion for improvement
  38. 38. # A L T E R Y X 1 9 THANK YOU ☺ blaird@alteryx.com 38 BRYCE LAIRD

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