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In retail analytics, trade area geographies are often developed on a custom basis for a large network of store locations. At Delhaize America, trade area geographies for over 1,000 grocery stores were updated sporadically, with varying naming conventions, data schemas and file locations, spanning multiple years and authors. Additionally, more than one vintage of trade area existed for many individual stores, resulting in the inability to bring the recent version in as one input to an analysis. In this session you'll see how Delhaize America solved this problem using a macro that highlights Alteryx's ability to work within clients' existing file structures and inconsistencies. See how to achieve successful data blending where data organization is not optimal, and analysis depends on accessing disparate, archived datasets.