In the highly competitive automotive industry, strategic planning success requires a mastery of multiple data types to understand changing market conditions, evolving customer values and attitudes, and vehicle preferences. Within just one year, the Audi of America Strategic Planning team has leveraged Alteryx and Tableau to revolutionize its approach to data mining, discovery and visualization. In this highly engaging presentation, Audi discusses how it rapidly shifted its approach to data analysis to achieve breakthrough insights and maximize the value from its vast array of existing resources. With these new tools, Audi has begun to realize a vision of lightning quick and accurate forecasting and analytics, and initiated a cultural shift toward rapid visual data discovery. Ultimately, these new capabilities will directly support Audi's mission to inspire customer delight and become the #1 premium automotive brand.