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Tableau is most flexible with non-intuitive data structures because Tableau has a unique approach to data analysis. In fact, the more raw data you connect Tableau to, the greater the chance of discovery of "unknown unknowns" – the things we did not know we did not know, and the outliers lost in aggregation. In this session you will see how Tableau has helped Rosenblatt Securities exploit the human cognition perspective on visualization vs. a table of numbers, and realize the gains of Shneiderman's mantra: "Overview first, zoom and filter, then details-on-demand" in an interactive visualization.
Joe Mako, Director of Visual Analytics, Rosenblatt Securities