Inspire 2014 – Rent-A-Center: Empowering Frontline Personnel via the Alteryx Analytics Gallery

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In today’s high-speed business environment, frontline personnel need access to data as quickly as possible. With the Alteryx Analytics Gallery, these end users can obtain rapid insight without the need for technical training, programming experience, or even an Alteryx Analytics license. Hear how Rent-A-Center has created multiple Alteryx Analytics Gallery apps that empower their front end users within Real Estate, Market Planning, International Development, and Strategic Planning to make decisions more efficiently, saving time and effort across departments. Now, end users have the freedom to run ad hoc analyses anytime, anywhere by interactively querying prospect sites and adjusting trade areas to research markets.

Deanna Sanchez, GIS Manager, Rent-A-Center

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Inspire 2014 – Rent-A-Center: Empowering Frontline Personnel via the Alteryx Analytics Gallery

  1. 1. #inspire14 Empowering Frontline Personnel via the Alteryx Analytics Gallery Deanna Sanchez Market Planning and GIS Manager Rent-A-Center, Inc.
  2. 2. #inspire14#inspire14 Rent-A-Center Overview • Rent-A-Center is the largest rent-to-own company in the nation, and currently operates over 3,000 store locations in the U.S., Canada and Mexico.
  3. 3. #inspire14#inspire14 Rent-A-Center Products • Rent-A-Center provides their customers with quality products that enhance their everyday lives: • Electronics • Appliances • Furniture • Computers • And affordable options: • No credit check • No down payment or deposit • Flexible terms • 9 to 30 months term to ownership • Non-binding agreements • Lifetime reinstatement • Same day delivery
  4. 4. #inspire14#inspire14 Rent-A-Center Products • Currently, Rent-A-Center holds approximately 33% of the rent-to-own market share as of March 31, 2014* • New lines of business include Acceptance Now, with over 1000 stores partnered with various retailers such as Conn’s, Ashley Furniture, Rooms to Go, and others • Rent-A-Center Franchising International operates over 170 franchise locations* *Investor Relations webpage, www.rentacenter.com www.rentacenter.com
  5. 5. #inspire14#inspire14 Rent-A-Center GIS and Market Planning supports multiple departments throughout the company: Rent-A-Center GIS and Market Planning • Real Estate • Customer mapping, target household identification, store trade areas • Market optimization, cannibalization analyses, and sales forecasting • Site selection, store relocation and renewal • International Business • International customer profiles and segmentation studies, target households • Market planning and site selection • Strategic Development • Regional performance evaluation and strategy recommendations • Competitor and Retail Synergy analyses • Franchise Development • Target households, market planning, competitor analyses • Marketing and Merchandising • Extensive store trade area demographics • Customer profiles, segmentation analyses • Finance and Analytics • Spatial analyses such as nearest stores, competitors, customer profiles at the state and other levels. • Data Warehouse • Data such as store trade area demographics, time zones and neighboring stores for inventory distribution are provided monthly and consumed by various departments throughout the company, such as HR, Merchandising, IT, etc.
  6. 6. #inspire14#inspire14 Rent-A-Center GIS and Market Planning supports multiple departments throughout the company: Rent-A-Center GIS and Market Planning • Real Estate • Customer mapping, target household identification, store trade areas • Market optimization, cannibalization analyses, and sales forecasting • Site selection, store relocation and renewal • International Business • International customer profiles and segmentation studies, target households • Market planning and site selection • Strategic Development • Regional performance evaluation and strategy recommendations • Competitor and Retail Synergy analyses • Franchise Development • Target households, market planning, competitor analyses • Marketing and Merchandising • Extensive store trade area demographics • Customer profiles, segmentation analyses • Finance and Analytics • Spatial analyses such as nearest stores, competitors, customer profiles at the state and other levels. • Data Warehouse • Data such as store trade area demographics, time zones and neighboring stores for inventory distribution are provided monthly and consumed by various departments throughout the company, such as HR, Merchandising, IT, etc.
  7. 7. #inspire14#inspire14 Maps created individually, on a request basis GIS Mapping Process before Alteryx • Each map required multiple data queries and manual compilation using GIS software • Store maps of customer locations and competitors were generated one request at a time • Each map takes about 10-15 minutes to complete • 3,000 stores = approximately 30,000+ minutes / 500 hours / 12.5 weeks • Portfolio map review of all stores within same time frame was not available • GIS team efforts dedicated mainly to map generation and updates
  8. 8. #inspire14#inspire14 Alteryx Analytic Apps built to complete requests quickly Alteryx Analytic Apps Developed • Analytic apps developed for each standard map, report and query type • Customer, competitor, retail and demographic maps for U.S. and Mexico • Customer mapping analytic apps produced map and demographic report in about 3 minutes • Significantly reduced standard map and report process time • From 500 hours / 12.5 weeks to 150 hours / 3.75 weeks for 3000 stores • Apps run manually by Alteryx power user, one request at a time • Requests to adjust store trade area required re-run of analytic app • Power user still needed to run each request using Alteryx Desktop license
  9. 9. #inspire14#inspire14 • Map and demographic report requests received and placed in a queue, organized by priority • Numerous requests from multiple departments each day • Backlog can become extensive • Major GIS analyses, special projects, and urgent ad hoc requests can delay completion of basic map, reporting and data query tasks • Prioritization of tasks may become challenging • Requestor encounters delays in receiving valuable data for decision making process GIS Mapping and Reporting Process before Alteryx Analytics Gallery • Maps and reports delivered via email to requestor • Attachment file size limitations must be considered • Training additional GIS software users requires major time commitment
  10. 10. #inspire14#inspire14 10 Analytics Gallery Seats provided with Alteryx Bundle Alteryx Analytics Gallery to the Rescue • Existing Alteryx Analytics Apps converted to Gallery format • App user interface designed for non-technical frontline personnel • All data external to Alteryx were streamlined and reduced to as small a file size as possible, using Select and AutoField tools • Customer data were removed of any PII (personally identifiable information) fields • Rent-A-Center security team thoroughly evaluated Gallery hosting process
  11. 11. #inspire14#inspire14 Alteryx Gallery Customer Map and Report App Example
  12. 12. #inspire14#inspire14 Alteryx Gallery Customer Map and Report App Example
  13. 13. #inspire14#inspire14 Each department has its own “Collection” where users can access specific apps based on user group permissions Departments Utilizing Alteryx Analytics Gallery • Real Estate • Customer point maps and corresponding demographic reports • Competitor maps with list in Excel output • Google Earth file generation and automatic software launch • Store Aerial Maps via Alteryx DigitialGlobe aerial data • International – Mexico • Store location maps with retailers, competitors and demographic reports • Strategic Planning • Same apps as Real Estate • Franchise Development • Store and competitor location maps with demographic report • Heat maps of target market locations • Market Planning • All of the above, plus Sales Forecasting and Site Scoring Apps
  14. 14. #inspire14#inspire14 Major benefits have been gained by each department Alteryx Analytics Gallery Benefits and ROI • Frontline personnel able to generate maps and reports on an ad hoc basis • Anytime, anywhere there is an internet connection – simply log in and run apps • Adjustments to map radii and trade areas are completed immediately • Output directly saved to user’s desktop - email delivery not required • Users do not need technical training or a full Alteryx license • Decision-making process enhanced greatly – users have access to much needed maps, reports and files instantly
  15. 15. #inspire14#inspire14 GIS and Market Planning realize substantial time savings Alteryx Analytics Gallery Benefits and ROI • Customer Map and Demographic Report App has generated over 800 maps and reports since launch in August 2013 • Time savings of 2400 minutes, just in processing time for this one app; much more time savings accrued due to removal of request queue, emails, prioritization scheduling, rush requests, etc. • Mexico Store Map and Report Apps produced over 450 output files • Franchise Apps created over 150 maps and reports • GIS Team and Alteryx Power User now available to focus on: • Extensive market planning and sales forecasting analytics • Development of elaborate Alteryx modules for retail and spatial analyses • Creation of additional custom Gallery Apps, including interactive map application
  16. 16. #inspire14#inspire14 Deanna Sanchez, Market Planning and GIS Manager Special Thanks to the Alteryx Staff and especially Margarita Wilshire and Richard Snow! Deanna.Sanchez@rentacenter.com www.rentacenter.com
  17. 17. #inspire14 THANK YOU!

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