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Over the last four years, Time Warner Cable Media has been collecting millions of viewing transaction records daily in its top 13 markets. Although they had the infrastructure in place to collect, process and mediate that data- unfortunately there was no real tool for handling the data and producing reports that would aid the company in important areas like sales, inventory management and programming negotiations. This session will discuss how Time Warner Cable Media’s use of Alteryx has grown from testing new procedures and steps, into their primary analytic tool for reviewing data and creating reports. They will also share tips and strategies for processing huge volumes of data and managing the wide variety of needs and requests from across the company – from learning who is watching what shows, where On Demand content fits and more.