Leveling the Playing Fieldbetween Business and ITAnn DaileyManagerKaiser Permanente@KPNewscenterBusiness Leadership trackM...
Kaiser PermanenteRecognized as a leading health care providerA not-for-profit health plan serving 9 million members in 9 s...
Before Alteryx1. Data pulls were taking all day to run; frequently the job would then crash; we had no   way of diagnosing...
After Alteryx, we benefited from increased speed –From 4 hrs to 6 minutes!                           #
After Alteryx, we could access larger files –From 2 MM to 8+ MM!                      #
After Alteryx, increased accuracyPreviously had to Key in Date:• Manual typing can lead to wrong date   format            ...
Business Need:How can we better understand our members?Traditional sources for listening to our members:1. Primary market ...
Traditional sources for member information:What Clifford Geertz called “thick description” refers to specifying many detai...
How can we acquire thickdescriptions of more members?Note thick description with small sample size on left and thin descri...
Alteryx’ fuzzy matching bridges the gapThe Alteryx textual analysis enabled us to get thick descriptions onmany members so...
Use Alteryx to assess the extent towhich we comply with RegulationsThe Mental Health Parity assessment integrates12 data f...
Regulatory issues tend to requiredeep dives into the benefit dataBefore Alteryx:• We were unable to access the level of da...
Alteryx’ effect on Work Climate• Let the pendulum represent the  ability to leverage operational  data for business intell...
User Testimonial – experience withAlteryx to extract data for Client• “I have been going back and forth with the client to...
How has Alteryx changed our work climate?1. Increased the efficiency of integrating data from legacy operational systems a...
#Thank You!      Ann Dailey       Manager  Kaiser Permanente   @KPNewscenter
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Inspire 2013 - Leveling the Playing field between Business and IT- Kaiser Permanente

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Founded in 1945, Kaiser Permanente is one of the nation’s largest not-for-profit health plans, with headquarters in Oakland, Calif. When faced with the daunting task of integrating data from operational systems, they found that the substantial dependence on IT staff and resources inhibited the flow of information from department to department. This session will describe how Alteryx has been used by Kaiser Permanente to break down the barriers across Operational and Analytic units, and put the power of analytics into the hands of data artisans within functional areas. Now, data analysis can be performed at a detailed membership level rather than at a more global health insurance contract level, which allows Kaiser Permanente to improve data quality and reduce regulatory compliance risk.

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Inspire 2013 - Leveling the Playing field between Business and IT- Kaiser Permanente

  1. 1. Leveling the Playing Fieldbetween Business and ITAnn DaileyManagerKaiser Permanente@KPNewscenterBusiness Leadership trackMarch 6, 20131:15 – 2:00 pm #
  2. 2. Kaiser PermanenteRecognized as a leading health care providerA not-for-profit health plan serving 9 million members in 9 states and the District ofColumbia whose mission is:• To provide high quality, affordable health care services and• To improve the health of our members and the communities we serve #
  3. 3. Before Alteryx1. Data pulls were taking all day to run; frequently the job would then crash; we had no way of diagnosing why the job crashed – the time constraint2. We could not access large files – the size constraint3. Errors occurred when data were manually entered – the accuracy constraint4. Attempts to do fuzzy matching with SQL were ineffective – the text constraint #
  4. 4. After Alteryx, we benefited from increased speed –From 4 hrs to 6 minutes! #
  5. 5. After Alteryx, we could access larger files –From 2 MM to 8+ MM! #
  6. 6. After Alteryx, increased accuracyPreviously had to Key in Date:• Manual typing can lead to wrong date format #
  7. 7. Business Need:How can we better understand our members?Traditional sources for listening to our members:1. Primary market research where we interview members2. Quantitative categorization of membership types from operational systems3. Complaints #
  8. 8. Traditional sources for member information:What Clifford Geertz called “thick description” refers to specifying many details andmeanings such as we obtain from primary research and complaintsTo “thin description” where we only have facts without the commentary such as weobtain from membership categories in operational systems #
  9. 9. How can we acquire thickdescriptions of more members?Note thick description with small sample size on left and thin description with largesample size on right Gap Thick Description Thin Description (small sample size) (large sample size) #
  10. 10. Alteryx’ fuzzy matching bridges the gapThe Alteryx textual analysis enabled us to get thick descriptions onmany members so we could distinguish among:1. Members who renewed late due to benefit changes2. Members who renewed late due to financial constraints3. Members who renewed late due to life circumstances4. Members who renewed late due to unknowns #
  11. 11. Use Alteryx to assess the extent towhich we comply with RegulationsThe Mental Health Parity assessment integrates12 data files; largest file is 3,585,422 records.• Before Alteryx, one section of report ran for 2 days• After Alteryx, report ran in under 37 minutes #
  12. 12. Regulatory issues tend to requiredeep dives into the benefit dataBefore Alteryx:• We were unable to access the level of data required with existing tools.Using Alteryx:• We were able to extract the data, analyze and assess the impact related to the issues. #
  13. 13. Alteryx’ effect on Work Climate• Let the pendulum represent the ability to leverage operational data for business intelligence• Alteryx moves this pendulum closer to the business data artisan IT Business Developer Data Artisan #
  14. 14. User Testimonial – experience withAlteryx to extract data for Client• “I have been going back and forth with the client today who needed this report (Short Term Report) to track the missed Pre-Notes. Since understanding their need is really vital, the ability to extract the data is very critical to a project or request especially if we are still in the working phase of developing the report itself. With Alteryx, we have a fast turnaround time that gets our clients involved in the QA process of the report itself, making this the best tool for data extraction/pull.”• “Our team delivered this Short Term Report 10 business days in advance!” Business Analyst August 10, 2012 #
  15. 15. How has Alteryx changed our work climate?1. Increased the efficiency of integrating data from legacy operational systems and new installations of workflow systems2. Time and energy saved from manual data processing now spent on analytics3. Resulting in more substantive analysis and in the enablement of business data artisans #
  16. 16. #Thank You! Ann Dailey Manager Kaiser Permanente @KPNewscenter

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