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How to Build Scenario-Based Revenue + Expense Forecasts With Alteryx Predictive Tools

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Cetera Financial Group is one of the largest independent financial broker-dealers in the US. This session illustrates how Cetera applied the Alteryx predictive tools to develop interactive what-if forecast models of their business. Moreover, Cetera expanded their use of Alteryx to incorporate both internal KPIs and external drivers such as correlative macro-economic indicators and key industry variables to refresh forecast scenarios automatically.

William McBride - Director, FP&A, Cetera Financial Group
David Savlowitz - CEO, Competitive Analytics
Michael Ponton - Director of Analytics, Competitive Analytics

Published in: Data & Analytics
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How to Build Scenario-Based Revenue + Expense Forecasts With Alteryx Predictive Tools

  1. 1. # A L T E R Y X 1 9 HOW TO BUILD SCENARIO-BASED REVENUE & EXPENSE FORECASTS WITH ALTERYX PREDICTIVE TOOLS: ACHIEVING ACCURACY, RELIABILITY, AND USABILITY PRESENTED BY William McBride Director, FP&A, Cetera Financial Group william.mcbride@cetera.com David Savlowitz CEO & Founder, Competitive Analytics, Professor of Predictive Analytics, UC Irvine dss@competitiveanalytics.com Michael Ponton Director of Analytics, Competitive Analytics, Professor of Predictive Analytics, UC Irvine mp@competitiveanalytics.com HOW TO BUILD SCENARIO-BASED REVENUE & EXPENSE FORECASTS WITH ALTERYX PREDICTIVE TOOLS: ACHIEVING ACCURACY, RELIABILITY, AND USABILITY
  2. 2. # A L T E R Y X 1 9 2 INTRODUCTIONS
  3. 3. # A L T E R Y X 1 9 3 BILL MCBRIDE A L T E R Y X U S E R S I N C E 2 0 1 2 When I use Alteryx, I feel ARMED & READY With Alteryx, I can DECIPHER any business, the economy, the world. HOW TO BUILD SCENARIO-BASED REVENUE & EXPENSE FORECASTS WITH ALTERYX PREDICTIVE TOOLS: ACHIEVING ACCURACY, RELIABILITY, AND USABILITY Director, FP&A, Cetera Financial Group
  4. 4. # A L T E R Y X 1 9 4 DAVID SAVLOWITZ A L T E R Y X U S E R S I N C E 2 0 1 0 When I use Alteryx, I feel EMPOWERED With Alteryx, I can DECIPHER any business, the economy, the world. HOW TO BUILD SCENARIO-BASED REVENUE & EXPENSE FORECASTS WITH ALTERYX PREDICTIVE TOOLS: ACHIEVING ACCURACY, RELIABILITY, AND USABILITY CEO & Founder, Competitive Analytics Professor of Predictive Analytics, UC Irvine
  5. 5. # A L T E R Y X 1 9 5 MICHAEL PONTON A L T E R Y X U S E R S I N C E 2 0 1 0 With Alteryx, I can DECIPHER any business, the economy, the world. When I use Alteryx, I feel ENTITLED HOW TO BUILD SCENARIO-BASED REVENUE & EXPENSE FORECASTS WITH ALTERYX PREDICTIVE TOOLS: ACHIEVING ACCURACY, RELIABILITY, AND USABILITY Director of Analytics, Competitive Analytics Professor of Predictive Analytics, UC Irvine
  6. 6. # A L T E R Y X 1 9 6 TODAY’S AGENDA HOW TO BUILD SCENARIO-BASED REVENUE & EXPENSE FORECASTS WITH ALTERYX PREDICTIVE TOOLS: ACHIEVING ACCURACY, RELIABILITY, AND USABILITY
  7. 7. # A L T E R Y X 1 9 7 TODAY’S AGENDA 1. About Cetera Financial Group & Competitive Analytics 2. Metaphors 3. Meta Tools of Forecasting 4. Mastering Predictive Analytics 5. Leveraging the Power of Alteryx Predictive Tools 6. Integrating Machine Learning into Alteryx Work Flows 7. Developing What-If Forecast Scenarios 8. Q&A HOW TO BUILD SCENARIO-BASED REVENUE & EXPENSE FORECASTS WITH ALTERYX PREDICTIVE TOOLS: ACHIEVING ACCURACY, RELIABILITY, AND USABILITY
  8. 8. # A L T E R Y X 1 9 8 ABOUT CETERA & COMPETITIVE ANALYTICS HOW TO BUILD SCENARIO-BASED REVENUE & EXPENSE FORECASTS WITH ALTERYX PREDICTIVE TOOLS: ACHIEVING ACCURACY, RELIABILITY, AND USABILITY
  9. 9. # A L T E R Y X 1 9 9 • Cetera Financial Group is one of the largest independent financial broker- dealers in the US. • Competitive Analytics is a full service advanced analytics firm of economists and data scientists that help the world’s most successful organizations analyze their data and the competitive forces affecting them . . . with a customized business intelligence approach that addresses the challenges unique to each organization • This session will illustrate how Cetera leveraged Alteryx's predictive tools to develop interactive what-if forecast models of their business. Moreover, Cetera leveraged Alteryx to incorporate both internal KPIs and external drivers such as correlative macro-economic indicators and key industry variables to refresh forecast scenarios automatically. HOW TO BUILD SCENARIO-BASED REVENUE & EXPENSE FORECASTS WITH ALTERYX PREDICTIVE TOOLS: ACHIEVING ACCURACY, RELIABILITY, AND USABILITY
  10. 10. # A L T E R Y X 1 9 10 METAPHORS OF PREDICTIVE ANALYTICS HOW TO BUILD SCENARIO-BASED REVENUE & EXPENSE FORECASTS WITH ALTERYX PREDICTIVE TOOLS: ACHIEVING ACCURACY, RELIABILITY, AND USABILITY
  11. 11. # A L T E R Y X 1 9 11 META TOOLS OF PREDICTIVE ANALYTICS HOW TO BUILD SCENARIO-BASED REVENUE & EXPENSE FORECASTS WITH ALTERYX PREDICTIVE TOOLS: ACHIEVING ACCURACY, RELIABILITY, AND USABILITY
  12. 12. # A L T E R Y X 1 9 12 MASTERING PREDICTIVE ANALYTICS HOW TO BUILD SCENARIO-BASED REVENUE & EXPENSE FORECASTS WITH ALTERYX PREDICTIVE TOOLS: ACHIEVING ACCURACY, RELIABILITY, AND USABILITY
  13. 13. # A L T E R Y X 1 9 13 GO TO ALTERYX LIVE WORK FLOWS HOW TO BUILD SCENARIO-BASED REVENUE & EXPENSE FORECASTS WITH ALTERYX PREDICTIVE TOOLS: ACHIEVING ACCURACY, RELIABILITY, AND USABILITY
  14. 14. # A L T E R Y X 1 9 14 FIVE KEY POINTS 1 2 3 4 5 Data prep is ~80% of “analytics” Variable engineering is vital Develop dynamic modeling tables Develop machine learning work flows Ensemble modeling is paramount HOW TO BUILD SCENARIO-BASED REVENUE & EXPENSE FORECASTS WITH ALTERYX PREDICTIVE TOOLS: ACHIEVING ACCURACY, RELIABILITY, AND USABILITY
  15. 15. # A L T E R Y X 1 9 15 Q&A HOW TO BUILD SCENARIO-BASED REVENUE & EXPENSE FORECASTS WITH ALTERYX PREDICTIVE TOOLS: ACHIEVING ACCURACY, RELIABILITY, AND USABILITY
  16. 16. # A L T E R Y X 1 9 THANK YOU 16 William McBride Director, FP&A, Cetera Financial Group william.mcbride@cetera.com David Savlowitz CEO & Founder, Competitive Analytics, Professor of Predictive Analytics, UC Irvine dss@competitiveanalytics.com Michael Ponton Director of Analytics, Competitive Analytics, Professor of Predictive Analytics, UC Irvine mp@competitiveanalytics.com HOW TO BUILD SCENARIO-BASED REVENUE & EXPENSE FORECASTS WITH ALTERYX PREDICTIVE TOOLS: ACHIEVING ACCURACY, RELIABILITY, AND USABILITY

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