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Five Steps to Building an Analytics Driven Culture

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Today's leading organizations know they must harness the value of analytics to compete in today's competitive marketplace. Yet many are only beginning to scratch the surface in realizing the business value they want or expect. Data and analytics should be at the core of your business, driving strategy, innovation, and operational efficiencies. To realize this vision, you need a supporting culture and cast of executives, line-of-business employees, and partners. In this presentation, Josh Howard discusses what a data and analytics culture looks like, what it takes to build one, and the tools needed to be successful.

Josh Howard - Sr. Director, Product Management, Alteryx

Published in: Data & Analytics
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Five Steps to Building an Analytics Driven Culture

  1. 1. # A L T E R Y X 1 9 PRESENTED BY 5 STEPS TO BUILDING AN ANALYTICS DRIVEN CULTURE Josh Howard Jhoward@alteryx.com
  2. 2. # A L T E R Y X 1 9 2 With Alteryx, I can solve the unsolvable… JOSH HOWARD When I use Alteryx, anything is possible. A L T E R Y X U S E R S I N C E 2 0 1 6
  3. 3. # A L T E R Y X 1 9 COMPLETE SESSION SURVEYS ATTENTION 3 You were handed a survey as you entered the room. It should take less than 2 minutes to complete Please return your completed surveys B E F O R E YO U L E AV E the room Surveys are anonymous, and we rely on your opinion for improvement
  4. 4. # A L T E R Y X 1 9 FORWARD-LOOKING STATEMENTS This presentation includes “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by the use of terminology such as “believe,” “may,” “will,” “intend,” “expect,” “plan,” “anticipate,” “estimate,” “potential,” or “continue,” or other comparable terminology. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product availability, growth and financial metrics and any statements regarding product roadmaps, strategies, plans or use cases. Although Alteryx believes that the expectations reflected in any of these forward-looking statements are reasonable, these expectations or any of the forward-looking statements could prove to be incorrect, and actual results or outcomes could differ materially from those projected or assumed in the forward-looking statements. Alteryx’s future financial condition and results of operations, as well as any forward-looking statements, are subject to risks and uncertainties, including but not limited to the factors set forth in Alteryx’s press releases, public statements and/or filings with the Securities and Exchange Commission, especially the “Risk Factors” sections of Alteryx’s Quarterly Report on Form 10-Q. These documents and others containing important disclosures are available at www.sec.gov or in the “Investors” section of Alteryx’s website at www.alteryx.com. All forward-looking statements are made as of the date of this presentation and Alteryx assumes no obligation to update any such forward-looking statements. Any unreleased services or features referenced in this or other presentations, press releases or public statements are only intended to outline Alteryx’s general product direction. They are intended for information purposes only, and may not be incorporated into any contract. This is not a commitment to deliver any material, code, or functionality (which may not be released on time or at all) and customers should not rely upon this presentation or any such statements to make purchasing decisions. The development, release, and timing of any features or functionality described for Alteryx’s products remains at the sole discretion of Alteryx.
  5. 5. # A L T E R Y X 1 9 5 TODAY’S AGENDA 1. The analytic journey Building a framework for enterprise decision making. 2. Analytic governance Managing self-service at scale 3. Embark on self-service analytics Go from data to insights in a fast and easy way 4. Unleash advanced analytics Going from BI to AI 5. Tools, technologies and processes Deliver & enable insights that drive transformation across your entire business
  6. 6. # A L T E R Y X 1 9 WHAT IS CULTURE? 6 “the set of shared attitudes, values, goals, and practices that characterizes an institution or organization”
  7. 7. # A L T E R Y X 1 9 QUANTIFYING THE VALUE OF DATA & ANALYTICS 7 99% COMPANIES TRYING TO SHIFT TO A DATA DRIVEN CULTURE 33% OF THESE COMPANIES HAVE SUCCEEDED Source: HBR
  8. 8. # A L T E R Y X 1 9 8 A DATA LAKE IS NOT A STRATEGY START WITH A PROBLEM
  9. 9. # A L T E R Y X 1 9 9 What is it and how can you solve it? The most important objective is to find those business problems and then dedicate your data-management efforts toward them. Solving business problems must be a part of your data strategy. - Rob Casper, chief data officer, JPMorgan Chase
  10. 10. # A L T E R Y X 1 9 AND ANALYTIC JOURNEY FROM DATA TO ROI 10 BUSINESS PROBLEMS • Shrinking market share • Pricing pressure • Customer loss • Inefficient operations • Employee engagement • Fraud DATA, ANALYTICS & INSIGHTS BUSINESS OUTCOMES • Expanding market share • Improve margins & profit • Customer loyalty • Operational excellence • Employee satisfaction • Reduced risk
  11. 11. # A L T E R Y X 1 9 GET EXECUTIVE SPONSORSHIP EVERY STEP OF THE WAY 11 DATA ACCESS & UNDERSTANDING DATA PREPARATION DATA ANALYIS/ MODELING PRESENTATION/ VISUALIZATION DEPLOYMENT/ MANAGEMENT BUILD A FRAMEWORK FOR ENTERPRISE DATA DECISION MAKING
  12. 12. # A L T E R Y X 1 9 ENSURE EVERYONE HAS ACCESS TO INFORMATION 12 DATA ACCESS & UNDERSTANDING DATA PREPARATION DATA ANALYIS/ MODELING PRESENTATION/ VISUALIZATION DEPLOYMENT/ MANAGEMENT
  13. 13. # A L T E R Y X 1 9 QUANTIFYING THE VALUE OF DATA & ANALYTICS 13 19% CEO’s SATISFIED WITH THE VALUE GENERATED FROM INVESTMENTS IN DATA & ANALYTICS 25% OF EMPLOYESS HAVE ACCESS TO DATA AND ANALYTICS FOR DECISION MAKING Source: Gartner
  14. 14. # A L T E R Y X 1 9 DON’T SACRIFICE CONTROL FOR SELF-SERVICE. OR VICE-VERSA. 14 DISCOVER Disparate Data / Apps CATALOG Lineage / Governance COLLABORATE Crowdsource / Visibility I N S I G H T S
  15. 15. # A L T E R Y X 1 9 ACCESSIBLE, CURATED CONTENT 15
  16. 16. # A L T E R Y X 1 9 DEMOCRATIZING THE DATA PREP PROCESS 16 DATA ACCESS & UNDERSTANDING DATA PREPARATION DATA ANALYIS/ MODELING PRESENTATION/ VISUALIZATION DEPLOYMENT/ MANAGEMENT
  17. 17. # A L T E R Y X 1 9 WHEN PEOPLE BELIEVE IN DATA, IT’S A GAME CHANGER. 17 “You have to figure out how to really democratize the data-analytics capability, which means you have to have a platform through which people can easily access data. That helps people to believe in it and to deliver solutions that don’t require an expensive data scientist. “ - Ted Colbert, CIO, Boeing
  18. 18. # A L T E R Y X 1 9 LEVERAGE SELF-SERVICE TOOLS TO DEMOCRATIZE ANALYTICS 18 • Powerful data & analytic workbench with 250+ tools • Enrich with Spatial, Demographic and Census data – including TomTom • Wide range of preconfigured statistical and predictive models
  19. 19. # A L T E R Y X 1 9 Player Coach Relationships • Codify manual processes for use by analysts • Data scientists taking on more complex tasks • Unifying the analytics language spoken between teams $1M SAVINGS 24HR AFTER INSIGHT CREATED 4,600 DATA SOURCES 1000S USE CASES ACROSS THE ORG
  20. 20. # A L T E R Y X 1 9 GO FROM BI TO AI 20 DATA ACCESS & UNDERSTANDING DATA PREPARATION DATA ANALYIS/ MODELING PRESENTATION/ VISUALIZATION DEPLOYMENT/ MANAGEMENT
  21. 21. Business User 300M Advanced Spreadsheet + SQL Users 20-30M DS ~1M Business Users >350m Citizen Data Scientists 50M+ Data Scientists 1.5-2M 2015 2025 IS TOMORROW’S CITIZEN DATA SCIENTIST TODAY’S PREP & BLEND USER
  22. 22. SOURCING & DEPLOYING ANALYTIC TALENT. 22 “Through 2020, the number of citizen data scientists will grow 5X faster than the number of expert data scientists.” – Gartner And McKinsey predicts the US economy will be short 250k data scientists by 2024.
  23. 23. # A L T E R Y X 1 9 CODE FRIENDLY TOOLS 23 • Developed to bridge the gap between the analyst and data scientist • R, Python code support • New machine learning tools and assisted modeling
  24. 24. # A L T E R Y X 1 9 EVALUATING YOUR DATA AND MODELS 24 DATA ACCESS & UNDERSTANDING DATA PREPARATION DATA ANALYIS/ MODELING PRESENTATION/ VISUALIZATION DEPLOYMENT/ MANAGEMENT
  25. 25. # A L T E R Y X 1 9 HUMAN BRAINS PROCESS VISUALS 60,000X FASTER THAN TEXT. 25 “Today’s new analytic tools should allow business analysts to easily generate data visualizations, reports, and dashboards to solve problems and identify business trends.” – Data | Economy
  26. 26. # A L T E R Y X 1 9 MAKE INSIGHTS AVAILABLE TO EVERYONE 26
  27. 27. # A L T E R Y X 1 9 GETTING YOUR DATA AND MODELS INTO PRODUCTION 27 DATA ACCESS & UNDERSTANDING DATA PREPARATION DATA ANALYIS/ MODELING PRESENTATION/ VISUALIZATION DEPLOYMENT/ MANAGEMENT
  28. 28. # A L T E R Y X 1 9 MODELS NEED TO SEE THE LIGHT OF DAY. 28 13% OF DATA SCIENTISTS SAY THEIR ADVANCED ANALYTIC MODELS ARE ALWAYS DEPLOYED 25% SAID MODELS THAT DO GET DEPLOYED TAKE MONTHS OR YEARS TO DEPLOY Source: Rexer Analytics
  29. 29. # A L T E R Y X 1 9 KEY: HAVE THE RIGHT TOOLS & PROCESSES IN PLACE 29 DYNAMIC PRICING Suggest prices through a website or app REAL-TIME CREDIT SCORING Determine the credit approval via embedded app FRAUD DETECTION Automatically determine if transactions are fraudulent RECOMMENDER SYSTEMS Use predictive models to forecast consumer behavior • Deploy R & Python models into production without recoding • Embed machine learning models into business processes • Manage and monitor models, version control and iterate
  30. 30. # A L T E R Y X 1 9 DEPLOY DATA SCIENCE MODELS IN MINUTES MAKE PREDICTIONS PREDICTIVE MODELS DATA SCIENCE & ANALYTICSTEAMS FRONT-LINE EMPLOYEES MARKETERS CUSTOMERS APPLICATIONS Code Free & Code Friendly PROMOTE
  31. 31. # A L T E R Y X 1 9 TRACK PREDICTION SUCCESS, FAILURE AND LATENCY 31
  32. 32. # A L T E R Y X 1 9©2018 Alteryx, Inc. MILLIONS In Savings 1000s Sensors on Oil Rigs • Take sensor data from thousands of oil rigs across the world, and produce real time models to predict part failure on rigs • Inventory analysts optimize spare part inventory that calls an R script and recommends what parts are needed and when • Prescribe what to do and send information to operators which sometimes help prevent failure • Deploy open source algorithms for cross-selling opportunities among customers 4 WEEKS ROI Achieved 100s Of Users Alteryx Confidential – Under NDA
  33. 33. # A L T E R Y X 1 9 ALTERYX MISSION UNIFY DATA & ANALYTICS PROCESSES within enterprises Continue to EMPOWER ANALYSTS BRIDGE THE GAP between data science & business value Create more CITIZEN DATA SCIENTISTS BREAK DOWN BARRIERS with IT
  34. 34. # A L T E R Y X 1 9 34 CREATING A CULTURE OF ANALYTICS IS POSSIBLE AND IT STARTS WITH YOU! FIVE KEY POINTS Make analytics a boardroom issue. Don’t sacrifice governance for self-service. Leverage self-service tools to democratize analytics. Deliver & enable insights to all decision makers. Implement the right tools, technologies and processes. 1 2 4 5 3
  35. 35. # A L T E R Y X 1 9 35 1. JOIN THE ALTERYX COMMUNITY. 2. GET YOUR USERS ALTERYX CERTIFIED. 3. TAKE ADVANTAGE OF FREE INTERACTIVE LEARNING. 4. LEARN FROM OTHERS AT ALTERYX USER GROUPS. START ONE. 5. PARTICIPATE IN AN ALTERYX LUNCH- N-LEARN GETTING STARTED
  36. 36. # A L T E R Y X 1 9 QUESTIONS &ANSWERS jhoward@alteryx.com 36 @joshoward www.linkedin/in/joshoward JOSH HOWARD
  37. 37. # A L T E R Y X 1 9 BEFORE YOU LEAVE ATTENTION 37 B E F O R E YO U L E AV E … please take a moment to complete your evaluation survey. Hand it to the room monitors on your way out.
  38. 38. # A L T E R Y X 1 9©2018 Alteryx, Inc. 60% Reduction in Data Wrangling & Model Development Time 70% Fuel Forecasting Accuracy Increase• Improved collaboration across Analysts and Data Scientist teams with Designer workflows • Incorporated advanced predictive models written in R & Python • Repeatable workflows cut time from 3 days to 10 min & enabled monthly analysis to evolve to 12-month forecasting 4,000+ Flights Per Day 9,600 Forecasts per Month Alteryx Confidential – Under NDA
  39. 39. # A L T E R Y X 1 9 1,200 HOURS SAVED 36 DATABASE INPUTS 31 TRANSACTIONS P/S Analytic Automation • 63 Gbs of data each month analyzed in minutes • Cut production from 100 hours to 4 min • Expanded fraud analysis due to time savings
  40. 40. # A L T E R Y X 1 9 WHAT MAKES THE ALTERYX PLATFORM DIFFER- ENT 40 R E P E ATA B L E W O R K F L O W S C O D E - F R E E + C O D E - F R I E N D LY S C A L E + G O V E R N A N C E Intuitive drag and drop user interface for both code-free modeling as well as code-friendly advanced analytics - spanning analysts to data scientists. Automate time-consuming, manual data tasks into real-time, repeatable analytic workflows. Self-service data analytics for all your data workers. Scaling analytics for the enterprise translates into performance, security, collaboration and governance. Our end-to-end platform delivers on all fronts. A N A LY T I C S D E P L OY E D While there are many legacy tools on the market – we cover the complete, end-to-end analytics process. Model development to deployment – put more of your analytic models to work. F L E X I B L E & D I V E R S E Start with what you need and expand over time with our open platform. We support nearly every data source and visualization that your business needs. E A S E O F U S E – O U R T R U E N O R T H Alteryx’s hallmark is ease-of-use and this translates into unmatched time-to-insight for the citizen data scientist - minutes not weeks.
  41. 41. # A L T E R Y X 1 9 A BUILT-IN COMMUNITY LOADED WITH 41 A N A LY T I C E X P E R T S A L T E R Y X U S E C A S E S I N T E R A C T I V E L E A R N I N G A L T E R Y X U S E R G R O U P S C A R E E R - A L T E R I N G C O N T E N T D E V E L O P E R C O M M U N I T Y Get all of the details about how other companies are tackling the same challenges you’re facing. Connect with peers to share insights, collaborate, and innovate solutions to complex analytical challenges. Explore blogs, podcasts, and more to take your data science & analytics culture to the next level. Leverage SDKs, docs, and resources to build, extend, and customize the Alteryx platform for your needs. Join local, internal, and industry user groups to network and share ideas. It’s passion personified. Master lessons, live training, weekly challenges, and product certification. Knowledge is power. EXPERTS ANSWERS USE CASES LESSONS BLOGS PODCASTS IDEAS KNOW-HOW community.alteryx.com

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