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How is analytics defined in your company? More importantly, how are YOU driving action through insights? Data is no longer a cost – it is an asset. Organizations can establish competitive differentiation and at the same time maximize their ROI on data assets by coupling them with the right people, processes and tools. Alex Siskos will share an industry perspective on the analytics paradigm shift at Crossmark, which will cover everything from the change management journey to the data and tool investments, and the analytics they aspire to optimize in Fast-Moving Consumer Goods (FMCG).
Alex Siskos, VP of Business Insights, Crossmark