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© 2015 Alteryx, Inc. | Confidential
Creating Customer Analytics
Faster With Alteryx and
Tableau
Hosted by
Andy Cooper – So...
© 2015 Alteryx, Inc. | Confidential© 2015 Alteryx, Inc. | Confidential
In Today’s Webinar
1. Alteryx Overview
2. Creating ...
© 2015 Alteryx, Inc. | Confidential
Customer Success
Customers across the world
1000+
Strong Foundation
Renewal rate with ...
© 2015 Alteryx, Inc. | Confidential
Analytics Solution Must Deliver
Business Insight Through Those Who Know the Business
4...
© 2015 Alteryx, Inc. | Confidential
Legacy Analytics: Multi-Step, Multiple Tool Approach
5
IT Staff Data Scientists Line-o...
© 2015 Alteryx, Inc. | Confidential
Intuitive workflow
for data blending
and advanced
analytics leading to
deeper insights...
© 2015 Alteryx, Inc. | Confidential
Data Analyst
Single Workflow for
Data Blending, Analytics and Reporting
• A drag and d...
© 2015 Alteryx, Inc. | Confidential
The Alteryx Solution For Analyst Enablement
8
Share
AllRelevant
Data
Rapid design of p...
v
REEVOO & ALTERYX
v
WHAT I’LL TALK ABOUT
Some context on who we are and what we’re trying to do
>
Our unique challenges and how we have appr...
v
WE ARE REEVOO.
We’re really good at helping brands all over the
world transform their businesses to revolve
completely a...
v
THE MISSION
“Build a leading commercial analytics
and insight product for our clients”
ReevooTM – Real reviews, from cus...
v
OUR CHALLENGES
ReevooTM – Real reviews, from customers like you.
RESOURCE
A team of software
engineers built and
maintai...
v
THE JOURNEY SO FAR
ReevooTM – Real reviews, from customers like you.
Prototyping:
can we do it?
Architecture
proposition...
v
OUR TECH STACK
ReevooTM – Real reviews, from customers like you.
mySQL
Google
Analytics
Email
Center
Amazon Redshift
myR...
v
IT’S COMPLICATED
ReevooTM – Real reviews, from customers like you.
v
RESULTS
ReevooTM – Real reviews, from customers like you.
Commercial
• Able to blend and manipulate data from various so...
v
THINGS WE’VE LEARNED
ReevooTM – Real reviews, from customers like you.
• Just because you’ve built a workflow that works...
v
WHAT’S NEXT?
ReevooTM – Real reviews, from customers like you.
Increase sophistication – using Alteryx to improve our re...
v
TO RECAP
• We’re still on our journey with Alteryx. We’re still quite immature.
• It’s helped us with removing the depen...
v
Thank you!
We are Reevoo.
ReevooTM – Real reviews, from customers like you.
© 2015 Alteryx, Inc. | Confidential© 2015 Alteryx, Inc. | Confidential 22
Q&A Session
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Creating Customer Analytics Faster With Alteryx and Tableau

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Jayson Robinson, Product Manager - Analytics, Insight and API on how Reevoo is using detailed user reviews and client data to deliver a sophisticated customer analytics service via web dashboards.

With Alteryx, Reevoo has enabled a way to: Easily blend all their client and user data; Create advanced customer analytics in the same workflow; Instantly output client ready data for use in Tableau dashboards.

Watch now to learn how Reevoo is building a product driven by line of business requirements, without having to wait on coding and developers.

Published in: Data & Analytics
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Creating Customer Analytics Faster With Alteryx and Tableau

  1. 1. © 2015 Alteryx, Inc. | Confidential Creating Customer Analytics Faster With Alteryx and Tableau Hosted by Andy Cooper – Solutions Engineer
  2. 2. © 2015 Alteryx, Inc. | Confidential© 2015 Alteryx, Inc. | Confidential In Today’s Webinar 1. Alteryx Overview 2. Creating Customer Analytics Faster with Alteryx and Tableau: Jayson Robinson, Reevoo 3. Q&A (please use the WebEx Q&A panel during the presentation) 2
  3. 3. © 2015 Alteryx, Inc. | Confidential Customer Success Customers across the world 1000+ Strong Foundation Renewal rate with funds to support innovation 95%+ Corporate Info. 3 Leader in Data Blending and Advanced Analytics
  4. 4. © 2015 Alteryx, Inc. | Confidential Analytics Solution Must Deliver Business Insight Through Those Who Know the Business 4 • Line of business focused • Understands business requirements • Analytic thinker • Accesses data, blends and analyzes • Drives business change • Consumes reports, analytic apps, and analyst insight • Shares insights with colleagues, management, etc. Data Analyst Business Decision Maker
  5. 5. © 2015 Alteryx, Inc. | Confidential Legacy Analytics: Multi-Step, Multiple Tool Approach 5 IT Staff Data Scientists Line-of-Business Data Blending Predictive & Spatial Analytics Production & Output Creation Data Access Prep & Cleansing DATA INTEGRATION TOOL ANALYTIC CODING APP CREATIONDATA QUALITY TOOL Slow, long process Multiple tools and process steps Expensive software and labor
  6. 6. © 2015 Alteryx, Inc. | Confidential Intuitive workflow for data blending and advanced analytics leading to deeper insights in hours, not weeks Through Intuitive Workflow Deeper Business Insight In Hours Not Weeks 6
  7. 7. © 2015 Alteryx, Inc. | Confidential Data Analyst Single Workflow for Data Blending, Analytics and Reporting • A drag and drop visual workflow - no programming required • Seamless blending of internal, third party and cloud-based data • 60+ built-in tools for spatial and R- based predictive analytics • Simple creation of reports, data for visualization, or analytics apps • User productivity in hours not days 7
  8. 8. © 2015 Alteryx, Inc. | Confidential The Alteryx Solution For Analyst Enablement 8 Share AllRelevant Data Rapid design of predictive analytics with unique spatial understanding Consume everywhere! AnalyzeBlend & Prep Access, cleanse, and blend data with 3rd party content Enrich Packaged Market & Customer Data
  9. 9. v REEVOO & ALTERYX
  10. 10. v WHAT I’LL TALK ABOUT Some context on who we are and what we’re trying to do > Our unique challenges and how we have approached the task > An obligatory diagram of our tech architecture > What we’ve achieved; what we’ve learned; what we’ll do next ReevooTM – Real reviews, from customers like you.
  11. 11. v WE ARE REEVOO. We’re really good at helping brands all over the world transform their businesses to revolve completely around their most important asset: their customers. ReevooTM – Real reviews, from customers like you.
  12. 12. v THE MISSION “Build a leading commercial analytics and insight product for our clients” ReevooTM – Real reviews, from customers like you.
  13. 13. v OUR CHALLENGES ReevooTM – Real reviews, from customers like you. RESOURCE A team of software engineers built and maintained our existing Analytics offering. DISPARITY Our clients have a wide range of implementation and nuances, making it hard to standardise. CULTURE There was a wide range of ‘data intelligence’ in the business, from low to high.
  14. 14. v THE JOURNEY SO FAR ReevooTM – Real reviews, from customers like you. Prototyping: can we do it? Architecture proposition: what would it look like? Business case: we should do it Funding: let’s do it Experimentation: how should we do it? Recruitment: who will do it? Build: we’re doing it Manage: we’re optimising it
  15. 15. v OUR TECH STACK ReevooTM – Real reviews, from customers like you. mySQL Google Analytics Email Center Amazon Redshift myReevoo Postgres Core data tables Config tables Client reference tables Tableau Server Alteryx Alteryx Alteryx API Dashboards myReevoo Client & user CRUD integration using Tableau REST API Authentication handled by myReevoo and token requested from Tableau REST API Reading live from Redshift database
  16. 16. v IT’S COMPLICATED ReevooTM – Real reviews, from customers like you.
  17. 17. v RESULTS ReevooTM – Real reviews, from customers like you. Commercial • Able to blend and manipulate data from various sources for bespoke Insight work for clients resulting in up-sell opportunity • A professional services team that can scope and execute on data requests rather than involving software developers. Culture • Professional Services now using Alteryx to push things through our APIs using Alteryx • Operations team now using Alteryx to automate some of the SQL queries they have for internal reporting and performance monitoring • Asking ‘Can we do it in Alteryx?’ first on any client bespoke request Resource • Client reporting as a product now completely outside of software engineering (except integration with myReevoo) • Increased from 1 core user to 4 core users plus 3-4 casual users
  18. 18. v THINGS WE’VE LEARNED ReevooTM – Real reviews, from customers like you. • Just because you’ve built a workflow that works, doesn’t mean it will work when you schedule it – it can still go wrong. Test it in a schedule as well. • If you’re building something complicated, try and make it as decoupled as possible. Don’t introduce unnecessary dependencies. • The best way to get people to use it is to sit with them and solve a problem they have together. • Don’t expect people who do not understand data will suddenly become data experts – they won’t. Use Alteryx to make the people who are data savvy more productive.
  19. 19. v WHAT’S NEXT? ReevooTM – Real reviews, from customers like you. Increase sophistication – using Alteryx to improve our reporting through predictive modelling and segmentation App building – using Alteryx to build client-facing and internal apps such as data downloads Extract complexity– using Alteryx to re-design some of our system and extract further complexity from our codebase More teams – get more teams using it through training and lunch and learns
  20. 20. v TO RECAP • We’re still on our journey with Alteryx. We’re still quite immature. • It’s helped us with removing the dependency on our developers – that’s a big win. • Non-technical people are doing complex stuff. That’s great. • We’re slowly becoming more data intelligent across the business. • There is more we can and will do. ReevooTM – Real reviews, from customers like you.
  21. 21. v Thank you! We are Reevoo. ReevooTM – Real reviews, from customers like you.
  22. 22. © 2015 Alteryx, Inc. | Confidential© 2015 Alteryx, Inc. | Confidential 22 Q&A Session

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