#inspire14
A Dashboard a Day:
How Consumer Orbit Creates New
Client Dashboards in Hours
Kristi Casey
VP–Forensic Analytics...
#inspire14#inspire14
A consumer science company
specializing in:
Who is Consumer Orbit?
Total View
Media
Planning
Analytics
#inspire14#inspire14
20 years in data analytics
About Me
• Consumer Orbit - VP and Practice Leader Forensic Analytics
• Si...
#inspire14#inspire14
My relationship with Alteryx:
Alteryx
• Inspire 2012 – Never used Alteryx
• Inspire 2013 – Total Conv...
#inspire14#inspire14
Unifies Decisions down the Marketing Chain:
Total View – the Product
A Single View of a client’s cust...
#inspire14#inspire14
We Integrate disparate datasets
Alteryx - Behind the Scenes
Customer
Datasets
Transactions
Databases
...
#inspire14#inspire14
Planning!
How We Make This Happen
• Understanding all aspects of each dataset
• Frequency of delivery...
#inspire14#inspire14
Speed and Agility
How Alteryx Helps
• From start to finish with your data
• Information in it’s rawes...
#inspire14#inspire14
Tableau Front End – Alteryx Back End
Total View
• Over 40 Trillion pieces of Information on the Ameri...
#inspire14#inspire14
Orbit Descriptions
#inspire14#inspire14
Orbit Revenue Implications
#inspire14#inspire14
Store Performance
#inspire14#inspire14
Customer Attitudes
#inspire14#inspire14
Customers and Prospects
#inspire14#inspire14
Expanding Scope
Future Plans
Always looking for ways to enrich our database and gain more insight for...
#inspire14#inspire14
The Perfect Pair
Alteryx and Tableau
Alteryx puts the power of database manipulation and
reporting in...
#inspire14
THANK YOU!
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Inspire 2014 – Consumer Orbit: A Dashboard a Day: How Consumer Orbit Creates New Client Dashboards in Hours

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Consumer Orbit is a marketing service provider that creates Tableau dashboards for CPG and retail companies. These organizations have many sources of customer data, but no one place to view it cohesively. Consumer Orbit keeps its own database of over 60 billion items on behavior of over 120 million consumers. They blend this information with their client’s customer data, perform segmentation and predictive analytics, and create Tableau dashboards to give a single view of the client’s customers. In this session you will see how they are able to combine ten or more sources of data at every new client in a matter of hours, giving their clients a true and ongoing view into their customer’s behavior.

Kristi Casey, VP & Forensic Analytics Leader, Consumer Orbit

Published in: Technology, Business
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  • Analytics
    A leading aggregator of consumer behavior-based information
    patent on the integration of disparate data sets to develop custom Orbits through observed and predicted behaviors and relationships of your customers
    Media Planning
    Using your custom developed Orbits, Consumer Orbit pushes forward a philosophy of insight led by data, delivering strategic and meaningful solutions with a focus on accountability
    Our Product, Total View®
    The single source of communication for your organization, that aligns attitudes, lifestyles, behaviors, motivations, performance and media preferences at the household level for your custom Orbits
  • Inspire 2014 – Consumer Orbit: A Dashboard a Day: How Consumer Orbit Creates New Client Dashboards in Hours

    1. 1. #inspire14 A Dashboard a Day: How Consumer Orbit Creates New Client Dashboards in Hours Kristi Casey VP–Forensic Analytics Leader Consumer Orbit
    2. 2. #inspire14#inspire14 A consumer science company specializing in: Who is Consumer Orbit? Total View Media Planning Analytics
    3. 3. #inspire14#inspire14 20 years in data analytics About Me • Consumer Orbit - VP and Practice Leader Forensic Analytics • Simmons Market Research Bureau – Integrated Marketing Solutions Group • Turner Broadcasting – Ad Sales Research
    4. 4. #inspire14#inspire14 My relationship with Alteryx: Alteryx • Inspire 2012 – Never used Alteryx • Inspire 2013 – Total Convert • Inspire 2014 – Talking with you
    5. 5. #inspire14#inspire14 Unifies Decisions down the Marketing Chain: Total View – the Product A Single View of a client’s customers : • Integrate all databases/research used by every decision maker … up and down the marketing chain • What their CUSTOMERS are doing: • When they are INSIDE your store • When they leave your store: • The other stores they shop • The products they buy, the brands they prefer • Their attitudes and lifestyles • HOW TO REACH THEM THROUGH MEDIA CHANNELS
    6. 6. #inspire14#inspire14 We Integrate disparate datasets Alteryx - Behind the Scenes Customer Datasets Transactions Databases POS-Supply Chain Daily, Weekly, Monthly Market Research Proprietary and Syndicated Consumer Orbit’s database 120 million+ HH
    7. 7. #inspire14#inspire14 Planning! How We Make This Happen • Understanding all aspects of each dataset • Frequency of delivery • Form of collection • Links across information • Learn who the customers are for each piece of information • What questions are they trying to answer • What are their challenges • What questions have they not thought of yet
    8. 8. #inspire14#inspire14 Speed and Agility How Alteryx Helps • From start to finish with your data • Information in it’s rawest form • Data investigation and exploration • Aggregation of disparate datasets • Predictive analytics • Output for Tableau • Process is documented • Data on your data • Time • Unmatched • errors
    9. 9. #inspire14#inspire14 Tableau Front End – Alteryx Back End Total View • Over 40 Trillion pieces of Information on the American Consumer
    10. 10. #inspire14#inspire14 Orbit Descriptions
    11. 11. #inspire14#inspire14 Orbit Revenue Implications
    12. 12. #inspire14#inspire14 Store Performance
    13. 13. #inspire14#inspire14 Customer Attitudes
    14. 14. #inspire14#inspire14 Customers and Prospects
    15. 15. #inspire14#inspire14 Expanding Scope Future Plans Always looking for ways to enrich our database and gain more insight for our clients • Adding Data • Latest addition Rentrak Television Viewing data • Increasing Statistical Offerings • Growing our team of Data Artisans • Correspondence Mapping and 3D Modelling • Tableau Development • Improving and Altering
    16. 16. #inspire14#inspire14 The Perfect Pair Alteryx and Tableau Alteryx puts the power of database manipulation and reporting into the hands of product specialists. • Our work product becomes the spec • Cut out the programmer • Fast to market and … a fully documented product • Spec devised by the person designing the product Tableau Front-End works seamlessly with Alteryx It’s EASY and We LOVE IT!
    17. 17. #inspire14 THANK YOU!

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