1.
John Hollingsworth
Alteryx Roadshow
September 17, 2015

2.
• Clear Channel Outdoor is one of the largest outdoor
advertising (i.e. billboard) companies in the US.
• I’m the GIS Manager
– Primary role to support the creation of maps for the sales staff
– All ad-hoc spatial analysis
– Increasingly non-spatial analysis
– Background in retail site selection predictive models
• I currently support almost all divisions of the company
– Sales, Operations, Public Affairs, IT, Real Estate
Who, What, How
2

3.
1. Unreliable Business Location Data
2. Report Was Constantly Out Of Date…And Boring
3. Resource Bottleneck With One Person . . . Me
Previous Problems
3

4.
Unreliable Business Location Data
Previous solution:
• License expensive, static datasets
• Geocode addresses copied from websites
Alteryx solution:
• Automate download of data directly from retailer’s website
Solution 1
4

5.
Demonstration
Solution 1
5

6.
Report Was Constantly Out Of Date…And Boring
Report displayed all of our assets (Outdoor And Radio)
that affected each state and congressional district
Previous solution:
• Expensive ($20k/yr), infrequently-updated, often-incorrect report
Alteryx solution:
• Download Congressional member data from federal websites
• Geocode all employee addresses
• Create radio coverage polygons from current FCC data
• Format report and include map
Solution 2
6

7.
Resource Bottleneck With One Person . . . Me
I was responsible for running a very simple report.
Previous solution:
• I was the only person in my department with Alteryx
• If I was unavailable, then so was the report
Alteryx solution:
• Place Alteryx app into the Gallery
• The person that needs it, can get it whenever they need it
Solution 3
7

8.
• Creating many maps with existing GIS is like using a
paintbrush to print a newspaper…unless you code a
program to do so.
• With Alteryx, you automate without programming
• Alteryx displays DRAMATIC performance increase over
traditional GIS
• Some of the examples I used would have had to use
external data tools, scripting languages, etc. in addition
to the traditional GIS to accomplish
Transition From Traditional GIS
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9.
Thank you!