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Clear Channel: Creating Reliable, Scalable Business Location Insights


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John Hollingsworth, GIS Manager at Clear Channel presents how they are using Alteryx to blend data, geocode key datasets, create coverage polygons, build and format reports to include mapping, build apps that line of business decision makers can access to find the information needed, and automate reports.

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Clear Channel: Creating Reliable, Scalable Business Location Insights

  1. 1. John Hollingsworth Alteryx Roadshow September 17, 2015
  2. 2. • Clear Channel Outdoor is one of the largest outdoor advertising (i.e. billboard) companies in the US. • I’m the GIS Manager – Primary role to support the creation of maps for the sales staff – All ad-hoc spatial analysis – Increasingly non-spatial analysis – Background in retail site selection predictive models • I currently support almost all divisions of the company – Sales, Operations, Public Affairs, IT, Real Estate Who, What, How 2
  3. 3. 1. Unreliable Business Location Data 2. Report Was Constantly Out Of Date…And Boring 3. Resource Bottleneck With One Person . . . Me Previous Problems 3
  4. 4. Unreliable Business Location Data Previous solution: • License expensive, static datasets • Geocode addresses copied from websites Alteryx solution: • Automate download of data directly from retailer’s website Solution 1 4
  5. 5. Demonstration Solution 1 5
  6. 6. Report Was Constantly Out Of Date…And Boring Report displayed all of our assets (Outdoor And Radio) that affected each state and congressional district Previous solution: • Expensive ($20k/yr), infrequently-updated, often-incorrect report Alteryx solution: • Download Congressional member data from federal websites • Geocode all employee addresses • Create radio coverage polygons from current FCC data • Format report and include map Solution 2 6
  7. 7. Resource Bottleneck With One Person . . . Me I was responsible for running a very simple report. Previous solution: • I was the only person in my department with Alteryx • If I was unavailable, then so was the report Alteryx solution: • Place Alteryx app into the Gallery • The person that needs it, can get it whenever they need it Solution 3 7
  8. 8. • Creating many maps with existing GIS is like using a paintbrush to print a newspaper…unless you code a program to do so. • With Alteryx, you automate without programming • Alteryx displays DRAMATIC performance increase over traditional GIS • Some of the examples I used would have had to use external data tools, scripting languages, etc. in addition to the traditional GIS to accomplish Transition From Traditional GIS 8
  9. 9. Thank you!