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Alteryx VF strategic analytics Directions Magazine Webcast

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Directions Magazine webcast featuring Alteryx and customer Pat Garvey of VF, the world's largest apparel company, on using Alteryx for strategic analytics to deliver the right product at the right time to the right place -- across 10,000 retailer locations.

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Alteryx VF strategic analytics Directions Magazine Webcast

  1. 1. Approximately 300 registrants from around the world
  2. 2. Housekeeping Tips Links to bios and slides Polls An on-demand recording of today’s webinar will be made available How to ask a question … or send us a Tweet us at@directionsmag, and include Survey #Alteryxwebinar
  3. 3. Take advantage of all Directions Magazine has to offer Sign up to receive the Directions Magazine newsletter www.directionsmag.com/subscription Visit the Channels http://www.directionsmag.com/channels/ Visit the All Points Blog http://apb.directionsmag.com/ Sign up for our webinars http://www.directionsmag.com/webinars/ Participate in our conferences Geo Huntsville – Nov. 8-9 http://www.geohuntsville.com/conference/ Location Intelligence – Date TBA http://www.locationintelligence.net/
  4. 4. Agenda• A word from Directions Magazine – Nora Parker• Today’s business and data realities – Paul Ross• VF Corporation case studies – Pat Garvey• Alteryx capabilities / demo – Paul Ross• Q&A
  5. 5. Poll #1For your analytical purposes, how many datasources do you typically have to pull together? a. 1-5 b. 6-10 c. 11-20 d. 21-30 e. More than 30
  6. 6. Today’s business and data realities Paul Ross Vice President of Product and Industry Marketing Alteryx
  7. 7. Making These Strategic Decisions Is HardLots of internal sources Lots of external sources Sales Product Structured Data Un-Structured Marketing Content Geographic Data Buyingpatterns Social Financial Information Weather Patterns Customer feedback Engineering data
  8. 8. Traditional GIS Solutions Lack the Analytic Power and BI Solutions Do Not Understand Location Business Insight & Foresight Statistical analysis Calculation Engine Results Query Aggregates DataSlow Indexes, Data warehouse Data martsExpensive ETL OperationalInflexible Stores Copy Data sources Business Data & Context
  9. 9. VF Corporation case studies Pat Garvey Director Retail Floor Space Management Services VF Corporation
  10. 10. Decision Support Analytics
  11. 11. VF Corporation
  12. 12. Decision Support Analytics Fact-Based DecisionsThe Decision Support Analytics Team delivers enhanced BusinessIntelligence (BI) to enable better, fact-based decisions. BI integrates consumerinformation through CRM and their spatial relationships to enable optimizedproduct assortments, site selection and target marketing. This insures thatbest practices and knowledge are applied throughout VF and our retailpartners.
  13. 13. Success Summary VF Corporation partners with its retail customers to maximize theChallenge performance of VF products on the retail floor - delivering the right products, at the right time, at the right stores. With Alteryx, we can appropriately match products to consumers and to specific stores based on simultaneous analyses of POS data & demographic information. • Integrates easily with existing applicationsSolution • Imports store level POS data in minutes • Is accurate and consistent geocoding technology • Is very easy to use • Successful tracking of 10,000 retailer locations, more than 100,000 SKUs and 200 lifestyle variables for every storeBenefits • Increased number of empowered users from 5 to 60 • Saved more than 50% of marketing information costs from previous software provider
  14. 14. Audience / Business Users• Retail Presidents• Site Selection Directors• Marketing VPs• eCommerce Managers• Category Captains• Replenishment Managers
  15. 15. Fact-based Decision Relationships Direct to Consumer Spatial Research Real Estate Strategy Marketing Strategy Direct to Consumer Wholesale CRM Wholesale POS Processing Standardization Reporting & Analysis CRM RFSM Strategy Data Hygiene Data Synchronization Consumer Insight Market Insight Ongoing relationship building
  16. 16. Decision Support Analytics Wholesale POS Direct to Consumer CRM Spatial Research Data HygieneProcessing •Customer Mapping • POS Validation • Schedule-enabled •Trade Area Delineation • Input non-CRM generated customer compilation & hygiene •Market Infill informationStandardization •Market void identification • Address Standardization • Metrics •Better site selection • Appending/Segmentation/Householding • Product Definitions •Cannibalization impact • EPICOR CRM Loading/Maintenance • Multiple Account •Understanding of Data Synchronization Aggregation wholesale, retail and eCom • Daily transmission of “Opt-in, Opt-out”Reporting & Analysis relationship Status between VF Brands and Their • Greater flexibility Real Estate Strategy Marketing Vendors • Increased Speed •Fact-based Strategy • Scheduled Flow of New/Changed • Increased capacity Development Customers and Attributes between VF • Segmentation •Multi-channel Planning Brands and Their Marketing Vendors Geography •Quantitative ranking of Consumer Insight Segment expansion markets • Behavior Analysis Season •Market Optimization • Product PreferenceRFSM Strategy •Total Brand Capacity by Market • Channel Preference Store and Cluster-driven Marketing Strategy • Regency, Frequency and Monetary (RFM) • Assortments Plans •CRM-driven Target Marketing Market Insight • Load-in Calendars Aligned with Retail Strategy • Understanding of wholesale, retail and • Seasonal Adjustments •Publications eCom relationship • New Store Load-ins •Direct Mail Strategy •Email • Ongoing relationship building •Billboard
  17. 17. Spring & Fall Assortment Planning
  18. 18. Fast Sell Report
  19. 19. Decision Support Enhancements Moved to Experian’s US individual household database allowing for: • Geocoding • HH level segmentationCRM • Telephone reverse appending • Complete database appending • Demographics appending • Allows for international integration Moved to daily automated CRM appending and loading of newly acquired customer households allowing for synchronized data between VF brands and their marketing partners CRM POS validation, loading, extraction, and analytics (RFM) to determine best customers based on reach, frequency, & monetization Moved to server-based mapping tool for each retail brand: • Store locations with performance • Customer mapping (retail and eCom) • Trade area depiction • Wholesale overlay with volume • ID & mall co-tenants database • Target areas highlighted Development of geodemographic-based retail sales forecasting model by brand
  20. 20. Alteryx Job
  21. 21. The Alteryx Solution Paul Ross Vice President of Product and Industry Marketing Alteryx
  22. 22. Building Analytic Applications toAnswer Strategic Business Questions Create & Share
  23. 23. One Solution & Workflow For Spatial Business ValueFull Spectrum of Packaged MarketEnterprise Data & Customer Data Enrich Integrate Analyze Share Cloud Data Integrate any data Rapid development of Strategic Analytic application Un-Structured source sophisticated analytics with unique spatial Content understanding Enhance 3rd Party Tools
  24. 24. Alteryx Strategic Analytics: A complete desktop- to-cloud solution built for data artisans. Designers Desktop Analytic Apps Cloud ServicesIngest, cleanse, manage, and overlay Build your own strategic apps and Share your findings, reveal newany shape of data from any source. do iterative analysis -- as many analytic apps, all in the way scenarios as you want! that fits your business. • Expand your business with confidence • Drive more revenue from your existing business • Become a more agile company
  25. 25. DemonstrationAlteryx Strategic Analytics
  26. 26. Pat GarveyDirectorRetail Floor Space Management ServicesVF Corporation
  27. 27. File in Excel
  28. 28. Comparison by Stores
  29. 29. Success Summary VF Corporation partners with its retail customers to maximize theChallenge performance of VF products on the retail floor - delivering the right products, at the right time, at the right stores. With Alteryx, we can appropriately match products to consumers and to specific stores based on simultaneous analyses of POS data & demographic information. • Integrates easily with existing applicationsSolution • Imports store level POS data in minutes • Is accurate and consistent geocoding technology • Is very easy to use • Successful tracking of 10,000 retailer locations, more than 100,000 SKUs and 200 lifestyle variables for every storeBenefits • Increased number of empowered users from 5 to 60 • Saved more than 50% of marketing information costs from previous software provider
  30. 30. Conclusion: The Alteryx Difference Business Insight & Foresight With Alteryx complex business questions can be answered without expensive, specialist help in a fraction of the time of other solutions Fast With Alteryx the right data to make a decision is available right now – including Flexible critical 3rd party, prepackaged data Cost Effective With Alteryx you know where and why an event occurs through unique spatial capabilities built directly into the solution Business Data & Context
  31. 31. Poll #2With how many departments do you commonly share analytical capabilities? a. Just one or two other people within your department b. The entire department c. 2 or 3 other departments d. Enterprise-wide e. Shared with internal and external users
  32. 32. For more information…Learn more and download a free trial of Alteryxwww.alteryx.comGet the Definitive Guide to Strategic Analyticswww.alteryx.com/whitepapersFollow us @alteryx

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