Alteryx Analytics 9.0: Analytics in the Hands of Every Analyst

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Alteryx Analytics 9.0 puts the power of the new world of customer data and predictive analytics into the hands of every analyst. See how its intuitive workflow for data blending and advanced analytics can help you:

• Make bigger decisions about your customers with connectors to new sources of customer insight
• Scale analytics to support every need and every analyst, with the ability to handle sophisticated, Enterprise-class analysis requirements
• Unchain data isolated in legacy analytics platforms such as SAS and SPSS, and easily blend it with the rest of your data
• Prepare your data for visualization in QlikView and Tableau

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Alteryx Analytics 9.0: Analytics in the Hands of Every Analyst

  1. 1. © 2014 Alteryx, Inc. | Confidential Alteryx Analytics 9.0 Analytics in the Hands of Every Analyst Launch Webinar May 14, 2014
  2. 2. © 2014 Alteryx, Inc. | Confidential© 2014 Alteryx, Inc. | Confidential In today’s webinar… 2 1. Summary of New Features (Bob Laurent, Director of Industry Marketing, Alteryx) 2. Value of Social Media in Analytics (Tim Shea, Sales Engineer, DataSift) 3. Product Demos a) Data Blending with DataSift & Google Analytics (Garth Miles, Product Manager, Alteryx) b) Sales & Marketing Analytics (Ben Gomez, Product Manager, Alteryx) c) Analytic App Publishing to Server (Ben Gomez, Product Manager, Alteryx) d) Predictive Analytics + Visualization (Jim Schattin, Director of Sales Engineering, Alteryx) 4. Next Steps (Bob Laurent, Director of Industry Marketing, Alteryx) 5. Q&A (All)
  3. 3. © 2014 Alteryx, Inc. | Confidential© 2014 Alteryx, Inc. | Confidential 3 Summary of New Features Bob Laurent Director of Industry Marketing Alteryx
  4. 4. © 2014 Alteryx, Inc. | Confidential Customer Success Customers across the world 400+ Strong Foundation Renewal rate with funds to support innovation 95%+ Corporate Info. Associates across North America & Europe 170+ 4 Leader in Data Blending and Advanced Analytics
  5. 5. © 2014 Alteryx, Inc. | Confidential Report The Alteryx Solution For Analyst Enablement 5 All Relevant Data Access, cleanse, and blend data with unique packaged data options Rapid design of predictive analytics with unique spatial understanding Packaged Market & Customer Data Consumerize the use of sophisticated analytics Enrich Analyze Blend Text
  6. 6. © 2014 Alteryx, Inc. | Confidential Alteryx Analytics 9.0 Data Blending and Advanced Analytics in the Hands of Every Analyst 6 Supporting Enterprise-class Data Analysis across an Organization Migrating Critical Data into a Modern and Intuitive Analytics Experience Making Bigger Customer Decisions with New Sources of Insight Customer Analytics Scaling Analytics Unchained Analytics
  7. 7. © 2014 Alteryx, Inc. | Confidential Where do Companies go for Customer Insight? 7 69% 69% 61% 49% 41% 31% 30% 17% 6% Customer demographics Primary/research data POS/transaction data Customer interaction data Social media Loyalty card data Complaint data Recorded voice calls Others Data captured from every customer interaction has the potential to provide deeper insight into their behavior, attitudes, and opinions—insight that can be leveraged to improve customer relationships and gain a competitive edge SOURCE: Alteryx/AbsolutData survey on Customer Analytics, 2013
  8. 8. © 2014 Alteryx, Inc. | Confidential Customer Analytics Making Bigger Customer Decisions with New Sources of Insight • Integrate New Sources of Customer Insight • Web Download and JSON Parsing • DataSift, Foursquare, Twitter • Blend Data across the Full Sales and Marketing Cycle • CRM: Salesforce.com • Marketing Automation: Marketo • Google Analytics • Connect to More Enterprise Data Warehouses • Amazon Redshift, Pivotal Greenplum, and HP Vertica • Output data for visualization in QlikView 8
  9. 9. © 2014 Alteryx, Inc. | Confidential Scaling Analytics Supporting Enterprise-class Data Analysis across an Organization • Make Predictive Analytics More Accessible to Business Analysts • 30+ Predictive Analytics/R tools via intuitive workflow • Integration with the Revolution Analytics environment • Improve Analytic App Authoring Process • GUI elements integrated into workflow • Dozens of usability enhancements • Deliver On-Premises Server Solution • Robust computing power and scalability • Common user experience between on-premises and private cloud • Analytic App Scheduling 9
  10. 10. © 2014 Alteryx, Inc. | Confidential Unchained Analytics Migrating Critical Data into a Modern and Intuitive Analytics Experience • Access Data Stuck in Legacy Analytics • Read/Write SAS • Read/Write SPSS • Blend SAS and SPSS with Other Data in Same Workflow • Provide a Faster and Simpler Way of Creating an Analytical Dataset for use in Existing SAS or SPSS Processes 10
  11. 11. © 2014 Alteryx, Inc. | Confidential© 2014 Alteryx, Inc. | Confidential 11 Value of Social Media in Analytics Tim Shea Sales Engineer Datasift
  12. 12. What is DataSift? Social Data Platform - 20+ Social & News Networks - 1000’s of Long Tail Sources - Full Firehose Access - 4+ Years of Historical Data
  13. 13. Firehose vs Public API’s - Full Fidelity (Billions/Day) - Superior Search - Enrichments & Tagging - Licensed from Providers - Small <1% Sample Size - Extremely Limited Search - Expensive Post Processing - Out of Compliance
  14. 14. Data Sources
  15. 15. Filtering - 4B Interactions/Day  Only the Relevant Data to You! - Historical (Years & Petabytes) or Real Time - Point and Click UI (No Coding Necessary) - Sophisticated CSDL, API’s & Machine Learning
  16. 16. Data Delivery
  17. 17. Getting Started http://bit.ly/AlteryxDatasiftFreeTrial Tim Shea Sales Engineer Alliances & Channels tim.shea@datasift.com @SheaNineSeven
  18. 18. © 2014 Alteryx, Inc. | Confidential© 2014 Alteryx, Inc. | Confidential 18 Product Demos Garth Miles Product Manager Alteryx Ben Gomez Product Manager Alteryx Jim Schattin Director of Sales Engineering Alteryx
  19. 19. © 2014 Alteryx, Inc. | Confidential Setting Up a Stream of Social Media Data with the DataSift Query Builder 19
  20. 20. © 2014 Alteryx, Inc. | Confidential New DataSift Connector Makes it Easy to Blend Social Media Data With Your Existing Data 20
  21. 21. © 2014 Alteryx, Inc. | Confidential Salesforce & Marketo Connectors Allow You to Analyze End-to-End Campaign Performance 21
  22. 22. © 2014 Alteryx, Inc. | Confidential New Analytic App Authoring Tools Make Interacting with Data Much More Intuitive 22
  23. 23. © 2014 Alteryx, Inc. | Confidential Alteryx Server Has a Common User Experience with the Field-Proven Alteryx Analytics Gallery 23
  24. 24. © 2014 Alteryx, Inc. | Confidential Blend SAS Data with Other Data in Same Workflow 24
  25. 25. © 2014 Alteryx, Inc. | Confidential Data from Alteryx can be Visualized in QlikView 25
  26. 26. © 2014 Alteryx, Inc. | Confidential© 2014 Alteryx, Inc. | Confidential 26 Next Steps Bob Laurent Director of Industry Marketing Alteryx
  27. 27. © 2014 Alteryx, Inc. | Confidential For Existing Alteryx Customers 27 Visit http://downloads.alteryx.com/ to Upgrade to Alteryx Analytics 9.0
  28. 28. © 2014 Alteryx, Inc. | Confidential To Try Alteryx Analytics Free for 14 Days 28 Visit http://www.alteryx.com/download to Download a Trial Copy
  29. 29. © 2014 Alteryx, Inc. | Confidential June 16th - 18th San Diego Marriott Marquis & Marina Register today @ alteryx.com/inspire Join us for
  30. 30. © 2014 Alteryx, Inc. | Confidential Keynote Speakers Charles Wheelan • Senior Lecturer & Policy Fellow, Dartmouth College • Author of Bestselling Book, Naked Statistics: Stripping the Dread from the Data Dean Stoecker • Chairman & CEO, Alteryx George Mathew • President & COO, Alteryx Jer Thorp • Co-founder of The Office for Creative Research • Former Data Artist in Residence, The New York Times 30
  31. 31. © 2014 Alteryx, Inc. | Confidential Two Breakout Session Tracks 31 Designed for business leaders who use analytics to drive organizational change, this track will feature a wide range of customer speakers who will share case studies and lessons learned Led by customers, partners and associates, this track for Alteryx users and other analysts provides practical, real world examples of how to get the most from your analytics investment Business Leaders Track Technology Track
  32. 32. © 2014 Alteryx, Inc. | Confidential Confirmed Presenters 32 Business Leaders Track
  33. 33. © 2014 Alteryx, Inc. | Confidential Confirmed Presenters 33 Technology Track
  34. 34. © 2014 Alteryx, Inc. | Confidential Complimentary Alteryx Training • For Beginners • Introduction to Alteryx • Alteryx Reporting • Analytic Apps: Desktop to Cloud • Introduction to Spatial Analytics • Introduction to Macro Building • For Intermediate/Advanced Users • Introduction to Predictive Analytics • Advanced Data Analytics: Big Data & Beyond • Advanced Analytic Apps • New App/Macro Building: Making the Transition • List Count Retrieval: Unleashing the Power of Calgary 34
  35. 35. © 2014 Alteryx, Inc. | Confidential We Hope to See You in San Diego! 35 Register today @ alteryx.com/inspire
  36. 36. © 2014 Alteryx, Inc. | Confidential© 2014 Alteryx, Inc. | Confidential 36 Q & A

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