While adidas' Western European e-commerce business is booming, it's not a simple business, with 38 different websites across 19 countries and two brands with more than 9,000 SKUs each season. With this kind of complexity in its digital ecosystem, one small glitch or problem can create an online business disaster for the company: adidas must be on top of every aspect of its online presence in order to ensure that its data consistently translates into business value.
In this session, you'll learn how Alteryx and Tableau help adidas improve the customer experience, optimise operational efficiency and maximise profit within the season. By using Alteryx to automate the early identification of operational issues in its complex digital ecosystem, implement operational forecasting to allocate and plan resources, and maximize each season's profit by using analytics to shape recommendations regarding marketing, on-site merchandising, and pricing, the adidas analytics team is helping the company continue to remain at the forefront of the highly competitive apparel market.
To watch a recording of this session from Inspire 2017, visit https://www.alteryx.com/inspire-europe-2017-tracks