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adidas - Running Ahead of the Pack with Data Analytics - Inspire Europe 2017

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While adidas' Western European e-commerce business is booming, it's not a simple business, with 38 different websites across 19 countries and two brands with more than 9,000 SKUs each season. With this kind of complexity in its digital ecosystem, one small glitch or problem can create an online business disaster for the company: adidas must be on top of every aspect of its online presence in order to ensure that its data consistently translates into business value.

In this session, you'll learn how Alteryx and Tableau help adidas improve the customer experience, optimise operational efficiency and maximise profit within the season. By using Alteryx to automate the early identification of operational issues in its complex digital ecosystem, implement operational forecasting to allocate and plan resources, and maximize each season's profit by using analytics to shape recommendations regarding marketing, on-site merchandising, and pricing, the adidas analytics team is helping the company continue to remain at the forefront of the highly competitive apparel market.

To watch a recording of this session from Inspire 2017, visit https://www.alteryx.com/inspire-europe-2017-tracks

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adidas - Running Ahead of the Pack with Data Analytics - Inspire Europe 2017

  1. 1. RUNNING AHEAD OFTHE PACK WITH DATA ANALYTICS Presented by Sally Hoevener, Irina Mihai, Maja Overgaard, and Ionut Popescu 12th September, 2017
  2. 2. PRESENTERS
  3. 3. PRESENTERS
  4. 4. To watch a recording of this session from Inspire Europe 2017, visit alteryx.com/inspire-europe-2017-tracks
  5. 5. WE’RE HERE TO CREATE
  6. 6. SPEED CITIES OPEN SOURCE
  7. 7. OWN RETAIL eCOM WHOLESA LE eCOM
  8. 8. 28average age 15team members 7nationalities
  9. 9. WE ARE COLLABOR ATIVE CONFIDENT CREATIVE2brands 19countries 38websites
  10. 10. OUR ANALYTICS JOURNEY BASIC AUTOMATI ON ALTERYX ADOPTION 2015 ALTERYX SERVER 2016 BIG DATA 2017 STONE AGE
  11. 11. MY ANALYTICS JOURNEY FEB 2017 GRADUATI ON ALTERYX INSPIRE 2017 SEP 2017 1ST ALTERYX WORKFLO W MAR 2017 TRAINEES HIP
  12. 12. 1. 2. 3. IN-SEASON TRADING OPERATIONAL ALERTS FORECASTING
  13. 13. How do we run adidas’ eCommerce business with the speed and insight of a small retailer?
  14. 14. INVENTOR Y SALES MARKETING ACTIVITY PLANNED INVENTORY TARGET SALES PLAN BROWSING BEHAVIOUR
  15. 15. #1 #2 SALES INVENTORY BROWSING BEHAVIOR MARKETING ACTIVTY PRODUCTS
  16. 16. SO WHAT?
  17. 17. ADVANCED ANALYTICS INPUT DATA OUTPUT TO SYSTEMS
  18. 18. 1. 2. 3. IN-SEASON TRADING OPERATIONAL ALERTS FORECASTING
  19. 19. LAZY IS GOOD
  20. 20. WORKFLOW OVERVIEW 24 20.09.201 7 FOOTER / PRESENTATION NAME Data retrieval for yesterday Join with historical s Threshold calculation for each brand, country, device, metric Outliers sent to distribution list Identification of outliers
  21. 21. SAMPLE EMAIL 25 20.09.201 7 FOOTER / PRESENTATION NAME
  22. 22. THE JOURNEY 26 20.09.201 7 FOOTER / PRESENTATION NAME Scheduled flat file Manual saving Manual run of workflow Yesterday’s data Adobe-Alteryx connector Scheduled Same day data Real-time reaction
  23. 23. CHALLENGES 27 20.09.201 7 FOOTER / PRESENTATION NAME Threshold logic Audomated data retrieval Change management
  24. 24. KEY ADVANTAGES VS WEB ANALYTICS TOOL ALERTS 28 20.09.201 7 FOOTER / PRESENTATION NAME Flexibility and control Context
  25. 25. 1. 2. 3. IN-SEASON TRADING OPERATIONAL ALERTS FORECASTING
  26. 26. About me Hacker Ideas Big data Forecasting Ionut Popescu
  27. 27. Why is the forecast needed? Planning Resource allocation Cost efficiencies
  28. 28. Who needs it? Warehouse Consumer Care E-Payments team Infrastructure team
  29. 29. So what? Required Complexity
  30. 30. What else? Financial goals and trends Communication channels Product launches Calendars 7 x Data Complexity
  31. 31. We MADE IT POSSIBLE WITH ALTERYX
  32. 32. Question : how many countries the forecast is covering?
  33. 33. SO WHAT? SUMMARY EASY TO ADAPT RAPID PROTOTYP ING TIME EFFICIENC Y COMMERCI AL IMPACT
  34. 34. THANK YOU QUESTIONS?? ?? ? ?
  35. 35. #inspire16# alteryx.com/trial Ready to bring these incredible and tangible benefits to your organization? Download a FREETrial of Alteryx and start making your data work for you, instead of you working for your data

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