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A Force Multiplier: Arming the DoD With a Mission-Driven Analytics Culture

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In this session, learn how Northstrat and Rotunda Solutions successfully pioneered the first instances of Alteryx within the DoD, and in doing so, gathered a wealth of information and lessons learned. These topics run the gamut, including how to establish need, win user-support, engage Department executives, address IA, navigate red tape, secure funding, purchase licenses, implement into DoD environments, and integrate with standing DoD systems. Don't miss hearing how they established an inaugural DoD User Group to promote an empowered community and how they offer resources like those found in industry/regional groups.

Steven Lee - CEO - Director of Data Science, Rotunda Solutions, Inc.
Thomas Burkat - Co-Founder and Chief Technology Officer, Northstrat Incorporated
Kelly Reburn - Customer Facing Data Scientist at US Army

Published in: Data & Analytics
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A Force Multiplier: Arming the DoD With a Mission-Driven Analytics Culture

  1. 1. # A L T E R Y X 1 9 PRESENTED BY FORCE MULTIPLIER: ARMING DOD WITH A MISSION-DRIVEN ANALYTICS CULTURE Steven Lee | Tom Burkat | Kelly Reburn Firstname.lastname@domain.com
  2. 2. # A L T E R Y X 1 9 COMPLETE SESSION SURVEYS ATTENTION 2 You were handed a survey as you entered the room. It should take less than 2 minutes to complete Please return your completed surveys B E F O R E YO U L E AV E the room Surveys are anonymous, and we rely on your opinion for improvement
  3. 3. # A L T E R Y X 1 9 3 With Alteryx, I can… engage more of our community to take part in analytics, enriching both capabilities and culture STEVEN LEE When I use Alteryx, I feel… excited to empower organizations and spread an awareness and understanding of data A L T E R Y X U S E R S I N C E ( 2 0 1 8 )
  4. 4. # A L T E R Y X 1 9 4 With Alteryx, I can build a time machine. TOM BURKAT When I use Alteryx, I feel empowered. A L T E R Y X U S E R S I N C E 2 0 1 6
  5. 5. # A L T E R Y X 1 9 5 With Alteryx, I can… empower others to use their data effectively. KELLY REBURN When I use Alteryx, I feel… productive and excited about data. A L T E R Y X U S E R S I N C E ( 2 0 1 8 )
  6. 6. # A L T E R Y X 1 9 8 TODAY’S AGENDA 1. Introductions 2. The unique challenges of the DoD 3. Refining success at OSD 4. Cultivating Super-Users at SOCOM 5. Trailblazing Alteryx at DTRA 6. Closing Summary
  7. 7. # A L T E R Y X 1 9 TREADING NEW GROUND: DEPARTMENT OF DEFENSE 9 The Department of Defense essentially represents the largest business entity in the United States, but it behaves unlike any commercial company, or even any other Federal agency. This is a sector that has proven difficult for many consultancies, solutions providers, and product vendors.
  8. 8. # A L T E R Y X 1 9 10 TO PUT IT IN PERSPECTIVE: $686B EST. EMPLOYEES Including military and civilian, with an additional 3M receiving income from the DoD 3.4M EST. ASSETS $2.3T EST. 2019 BUDGET * per publications dated March 2019
  9. 9. # A L T E R Y X 1 9 UNIQUE HURDLES 11 • The sheer size alone is daunting. Moreover, the business drivers, policies, constraints, and challenges of operating in the DoD are often poorly understood. • Amidst these challenges, Department strategies guide the security of our nation, the safety of our warfighters, and the ethical spending of trillions of tax dollars. • Given the enormous impact of the decisions made on a daily basis, the need for good analysis is critical. How do we best serve our military decision-makers?
  10. 10. # A L T E R Y X 1 9 12 What wins buy-in? How do you show value, gather champions, and build a culture? REDEFINING SUCCESS AT OSD WINNING HEARTS AND MINDS.
  11. 11. # A L T E R Y X 1 9 OVERCOMING A CULTURE OF TUNNEL FUNNEL VISION 13 Sometimes, even with the best intentions, we get caught up in the moment… We fixate on the symptoms and not the causes… We fixate on the tools at hand and not the best solution… We fixate on our immediate needs and not what is around the corner… We isolate ourselves from others who depend on us or could help… We dig in our heels rather than adapt and overcome…
  12. 12. # A L T E R Y X 1 9 FUNNEL VISION != FUN 14 Arguably okay if your scope of interest is narrow and you know what you seek But a terrible choice here
  13. 13. # A L T E R Y X 1 9 AND THIS IS REALITY… 15 (this funnel was probably made in the 80s)
  14. 14. # A L T E R Y X 1 9 MEANWHILE… 16 • I need last week’s numbers. NOW. • What’s the status of that report I asked for three weeks ago? • I need you to log into System A; get Report X and Y; request data from Orgs E, F, G; run internals from Systems H, I, J; contact all the managers; grab anything relevant; then compile it all and find me something interesting. • Oh, and while you are on vacation next week, do it again!!!
  15. 15. # A L T E R Y X 1 9 RECOGNIZE THE CAUSE STRUCTURE 17 PRACTICE Complex Procedures • Chain of Command • Law, Regulations, Policies • Traditions • Internal Competitiveness • Contracting Competitiveness • Timing Complex Considerations • Sensitivity • Access • Storage • Workspace • Aggregation • Dissemination Complex Entities and Relations • Hierarchal with overlapping domains • Interdependencies • Varying levels of autonomy and cooperation • Very little standardization DATA
  16. 16. # A L T E R Y X 1 9 IDENTIFY VALUE SOLUTIONS LACK VALUE UNLESS THE USERS USE 19 The last thing the Department needs is more vapor-ware. • Many analysts need to see and hear how a solution DIRECTLY improves their day. • Many folks will also feel threatened in some form. • Most executives are inundated with solution pitches. Your magical claims risk being ignored, forgotten, overlooked, or shuffled down in priority unless there is a tangible demonstration of value. Consider all your stakeholders and incorporate their perspectives, concerns, and motivations. This isn’t about the tool. This is about how you can help the users. Remember this guy? Save him!
  17. 17. # A L T E R Y X 1 9 Wide visibility Management by data Logic Community Collaboration Transparency “Fire prevented.” Narrow apertures Management by instinct Habit Silos / Stovepipes Isolation Obfuscation “Put out the fire!” 22 IT ALL BOILS DOWN TO A CHANGE IN CULTURE
  18. 18. # A L T E R Y X 1 9 24 INTUITION DATA ANALYTICS COMFORTABLE UNCOMFORTABLE CULTIVATING A CULTURE OF ANALYTICS
  19. 19. # A L T E R Y X 1 9 TOOLS 25 POSSIBILITIESRESULTS CULTIVATING A CULTURE OF ANALYTICS
  20. 20. # A L T E R Y X 1 9 OUR STORY UNDERSTANDING DATA COLLECTION, STORAGE, & ANALYSIS PROCESSES… 26 IN ORDER TO INCREASE COLLABORATION, INFORMATION SHARING, KNOWLEDGE CREATION, AND DATA DRIVEN DECISION-MAKING… Previous and existing data collection, storage, & analysis processes: • Paper (e.g., PDF, word) and digital (e.g., excel, scantron) sources of data. • Primary data sources exist in various locations. Data silos. • No single authoritative source of data (i.e., duplicate and inconsistent data). • Lack of version control and storage of historical data. • Time-based (i.e., monthly, quarterly) analyses and reports that take days or weeks. • Varying levels of SME familiarity with data analytics.
  21. 21. # A L T E R Y X 1 9 DATA SILOS 27 COLLABORATION
  22. 22. # A L T E R Y X 1 9 28 ALTERYX USE CASE JOIN TOOL CUSTOM MACRO ID ID
  23. 23. # A L T E R Y X 1 9 VARIOUS DATA TYPES & INPUTS 29 STANDARDIZATION
  24. 24. # A L T E R Y X 1 9 30 ALTERYX USE CASE REPEATABLE WORKFLOWS CUSTOM MACROFILE TYPES
  25. 25. # A L T E R Y X 1 9 OUR RESULTS IMMEDIATE IMPACTS TO TIME AND EFFORT: 31 • A series of repeatable workflows built for a monthly process to merge data from 3+ different sources • Customized Macro development • Directory Tool used to import, filter, and transform 100s of files into a usable spreadsheet for analysis • The Join Tool reduced time spent fusing records from different time points to seconds • Group sharing of data analysis workflows
  26. 26. # A L T E R Y X 1 9 32 How do you overcome technical, procedural, and policy challenges in order to put the best solution in place? TRAILBLAZING ALTERYX AT DTRA WINNING HEARTS AND MINDS.
  27. 27. # A L T E R Y X 1 9 DOES THIS DESCRIBE YOUR ORGANIZATION? IN THE PAST YEAR … 33 We’ve reduced our data footprint. We’ve had no employee turnover. The Mission has become less complex. We have more $ and less requirements.
  28. 28. # A L T E R Y X 1 9 ALTERYX IS A FORCE MULTIPLIER Feels Risky No best practices LEADING IS NERVE-RACKING Where do I start? What should I expect? How can I prepare? Am I alone?
  29. 29. # A L T E R Y X 1 9 HOW TO WE’VE BLAZED THE TRAIL 35 Identify the Dream Team Know your Consumers Plan for the Infrastructure Choose high-value Use Cases Execute Daily Ops 41 52 63
  30. 30. # A L T E R Y X 1 9 1. IDENTIFY DREAM TEAM CHAMPION 36 PARTNER USERS • Anticipates & meets needs • Communicates solutions (doesn’t force them) • Knows the product capabilities • Challenges existing assumptions • 1st tier training • Data SMEs • Requirements SMEs • 2nd tier training • Vision • Resources • Prioritization • Top-cover
  31. 31. # A L T E R Y X 1 9 2. KNOW YOUR CONSUMERS DATA SCIENTISTS 37 BUSINESS ANALYSTS BUSINESS USERS • Trained in modeling and coding • Use a variety of tools • Want their favorite tools • Look for the truth • Analytical amateurs • Power users of tools • Want to use the right tool • Look for the business edge • Make the daily decisions • Some may be power users • Most need simple tools • Look for actionable information
  32. 32. # A L T E R Y X 1 9 3. PLAN FOR THE INFRASTRUCTURE CONTROL GATES 38 SECURITY ARCHITECTURE • STIGs, scans, & POAMs • Policies, rules, exceptions for virus scan, intrusion detection, etc. • Authentication modes: user/passwd, CAC, custom, etc. • Designer → Server • Offsite & onsite data • Shared folders, Sharepoint, flavors of DB, web-services • Enterprise services (SMTP, database, backup/restore, load balancing) • Firewall rules, permissions • Studios, Collections, Districts • Boards • Test environment(s), IV&V • IATT → IATO → ATO
  33. 33. # A L T E R Y X 1 9 4. PICK HIGH VALUE USE CASES CROSS-CUTTING 39 REPETITIVE QUANTIFIABLE ROI • Same input files “every week” • Same process “on demand” • Same process, different user • Staging for BI viz tools • Person-hours on “Excel ETL” • Error volume/rates • Time converted to Mission support • Mission (Planning, Execution) • Personnel • Budget • Directory • Intra-departmental
  34. 34. # A L T E R Y X 1 9 5. EXECUTE DAILY OPS COMMUNICATIONS 40 USER ENGAGEMENT TRAINING • Repeatable & tailorable • Helps prioritization • Identifies Full- & Self-service • You are not alone • Bring-your-own Data • Enables self-service • Configuration Management • Blog/email blasts by Champion • Web site, TV, banners • Lunchtime topics
  35. 35. # A L T E R Y X 1 9 2. Special notes (instructions, dependencies, etc) 4. Change Log 1. Title and description CM TOPIC: INLINE DOCUMENTATION Workflows contain four (4) sections 3. The Magic
  36. 36. # A L T E R Y X 1 9 CM TOPIC: SHAREPOINT ACCESS Unencrypted Macros Encrypted Macros Restricted Workflow Scenario: - Provide SharePoint connector to a specific List/View - SharePoint connector requires user/passwd Approach: Place SharePoint connector in a Macro and Encrypt
  37. 37. # A L T E R Y X 1 9 THANK YOU tom.burkat@northstrat.com 45 (540) 751-1972 northstrat.com TOM BURKAT
  38. 38. # A L T E R Y X 1 9 46 With Alteryx, I can… FIRST LASTNAME When I use Alteryx, I feel… Please complete the sentence with what Alteryx allows you to do. Delete this text box when complete. Please complete the sentence with how Alteryx makes you feel. Delete this text box when complete. Please insert a few photos of your passion and/or what you like to do outside of work. A L T E R Y X U S E R S I N C E ( Y E A R )
  39. 39. # A L T E R Y X 1 9 SLIDE BLANK LIGHT BACKGROUND 47
  40. 40. # A L T E R Y X 1 9 SLIDE BLANK DARK BACKGROUND 48
  41. 41. # A L T E R Y X 1 9 49 Section or subheadline descriptor here. SUBHEADLINE SECTION TITLE HERE.
  42. 42. # A L T E R Y X 1 9 50 Section or subheadline descriptor here. SUBHEADLINE SECTION TITLE HERE.
  43. 43. # A L T E R Y X 1 9 ADD HEADLINE HERE SUBTITLE 51 Click to add text
  44. 44. # A L T E R Y X 1 9 HEADLINE WITH THREE COLUMNS SUBHEADLINE 52 SUBHEADLINE Add text here • Bullet text • Bullet text • Bullet text Add text here • Bullet text • Bullet text • Bullet text Add text here • Bullet text • Bullet text • Bullet text SUBHEADLINE
  45. 45. # A L T E R Y X 1 9 THREE COLUMN COMPARISON SUBHEADLINE 53 SUBHEADLINE SUBHEADLINE First line text w/o bullet • Bullet text • Bullet text • Bullet text • Bullet text First line text w/o bullet • Bullet text • Bullet text • Bullet text • Bullet text First line text w/o bullet • Bullet text • Bullet text • Bullet text • Bullet text
  46. 46. # A L T E R Y X 1 9 HEADLINE WITH TWO COLUMNS SUBHEADLINE 54 Click to add text • Bullet text here • Bullet text here • Bullet text here • Bullet text here SUBHEADLINE Click to add text • Bullet text here • Bullet text here • Bullet text here • Bullet text here
  47. 47. # A L T E R Y X 1 9 TWO COLUMN COMPARISON SUBHEADLINE 55 Click to add text • Bullet text here • Bullet text here • Bullet text here • Bullet text here SUBHEADLINE Click to add text • Bullet text here • Bullet text here • Bullet text here • Bullet text here
  48. 48. # A L T E R Y X 1 9 HEADLINE & COPY WITH X IMAGE MASK SUBHEADLINE 56 Click to add text
  49. 49. # A L T E R Y X 1 9 HEADLINE & COPY WITH X IMAGE MASK SUBHEADLINE 57 Click to add text
  50. 50. # A L T E R Y X 1 9 ITEMIZED LIST WITH UP TO NINE STEPS 58 Insert text here Insert text here Insert text here Insert text here Insert text here Insert text here Insert text here Insert text here Insert text here 41 7 52 8 63 9
  51. 51. # A L T E R Y X 1 9 59 FOUR ITEM LIST OR COMPARISON SUBHEADLINE SUBHEADLINE SUBHEADLINE SUBHEADLINE • Click to add bullet • Click to add bullet • Click to add bullet • Click to add bullet • Click to add bullet • Click to add bullet • Click to add bullet • Click to add bullet • Click to add bullet • Click to add bullet • Click to add bullet • Click to add bullet
  52. 52. # A L T E R Y X 1 9 60 ALTERNATE FOUR ITEM LIST OR COMPARISON • Click to add bullet • Click to add bullet • Click to add bullet • Click to add bullet • Click to add bullet • Click to add bullet • Click to add bullet • Click to add bullet • Click to add bullet • Click to add bullet • Click to add bullet • Click to add bullet SUBHEADLINESUBHEADLINESUBHEADLINESUBHEADLINE
  53. 53. # A L T E R Y X 1 9 25%25% PERCENTAGE BASED COMPARISON 61 CHART TITLE Chart descriptor here. CHART TITLE Chart descriptor here. Formatting note: Position of pie chart data label (i.e. 25%) within chart may need to be adjusted manually – DELETE THIS BOX WHEN SLIDE IS FINALIZED
  54. 54. # A L T E R Y X 1 9 SMALL DATA SET BAR GRAPH SUBHEADLINE 62 100% 80% 50% 90% Category 1 Category 2 Category 3 Category 4 Click to insert text
  55. 55. # A L T E R Y X 1 9 100% 80% 50% 90% Category 1 Category 2 Category 3 Category 4 BAR GRAPH COMPARISON 63 100% 80% 50% 90% Category 1 Category 2 Category 3 Category 4 INSERT CHART TITLE INSERT CHART TITLE
  56. 56. # A L T E R Y X 1 9 64 100% 85% 25% 60% 70% 35% 75% Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Category 7 LARGER DATA SET BAR GRAPH
  57. 57. # A L T E R Y X 1 9 PIE CHART COMPARISON 65 50% 10% 10% 10% 20% S U B H E A D L I N E Add text here S U B H E A D L I N E Add text here S U B H E A D L I N E Add text here S U B H E A D L I N E Add text here S U B H E A D L I N E Add text here Formatting note: Position of subheadline/text boxes may need to be manually moved when chart data is altered – DELETE THIS BOX WHEN SLIDE IS FINALIZED
  58. 58. # A L T E R Y X 1 9 66 ROI COMPARISION SUBHEADLINE Click to add text $150K SUBHEADLINE Click to add text $100M Formatting note: Dollar sign is superscript and dollar unit is 44pt size - DELETE THIS BOX WHEN SLIDE IS FINALIZED
  59. 59. # A L T E R Y X 1 9 67 CLICK TO EDIT NET ROI COMPARISON SUBHEADLINE Click to add text $50K SUBHEADLINE Click to add text $75M SUBHEADLINE Click to add text $100K Formatting note: Dollar sign is superscript and dollar unit is 44pt size - DELETE THIS BOX WHEN SLIDE IS FINALIZED
  60. 60. # A L T E R Y X 1 9 68 Presentation synopsis SUBHEADLINE FIVE KEY POINTS Key Point or takeaway Key Point or takeaway Key Point or takeaway Key Point or takeaway Key Point or takeaway 1 2 4 5 3
  61. 61. # A L T E R Y X 1 9 BEFORE YOU LEAVE ATTENTION 69 B E F O R E YO U L E AV E … Please take a moment to complete your evaluation survey. Hand it to the room monitors on your way out.
  62. 62. # A L T E R Y X 1 9 THANK YOU First.lastname@domain.com 70 (555) 555-5555 www.webaddress.com FIRST LASTNAME

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