The Little Book of Customer Engagement

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This is an excerpt from the Little Book of Customer Engagement.

To request your personal copy of the entire Little Book, please go to: http://bit.ly/ALTLBCE

The Little Book of Customer Engagement

  1. 1. The Little Book ofCustomerEngagement<br />
  2. 2. Full Book Available<br />This is an excerpt from:<br />The Little Book of Customer Engagement<br />To request your personal copy of the entireLittle Book, please go to:<br />http://bit.ly/ALTLBCE<br />
  3. 3. Why read this book?<br />A little book about a bigsubject.<br />Because you need to know what truly defines Customer Engagement. It’s not only the term for interactive, two-way, conversational marketing, its also represents a fundamental shift in Marketing, which all marketers need to understand.<br />To request your personal copy of the entire Little Book, please go to:<br />http://bit.ly/ALTLBCE<br />
  4. 4. Because<br />Mass Marketing<br />isdead.<br />“Mass-marketing campaigns have a 2% response rate and are on the decline.”<br />Garter Digital Marketing: The Critical Trek for Multichannel Campaign Management by Adam Sarner<br />To request your personal copy of the entire Little Book, please go to:<br />http://bit.ly/ALTLBCE<br />
  5. 5. Customer Engagement is<br />a fundamental shift in Marketing<br />This presentation beings to answer the following questions:<br /><ul><li>Why does Customer Engagement Matter?
  6. 6. How can you prepare for and manage engagement?
  7. 7. How do you engage?
  8. 8. Who can help you engage?</li></ul>To request your personal copy of the entire Little Book, please go to:<br />http://bit.ly/ALTLBCE<br />
  9. 9. Why Understanding<br />Customer Engagement<br />Matters NOW!<br />To request your personal copy of the entire Little Book, please go to:<br />http://bit.ly/ALTLBCE<br />
  10. 10. Shouting your message at customers doesn’t work.<br /> Technology has fundamentally changed marketing forever… for the better.<br /> The Internet has enabled brands and people to connect and engage globally.<br /> Customers own your brand<br /> An engaged customer is worth more.<br /> Your brand is at risk if you don’t start engaging with your customers.<br />To request your personal copy of the entire Little Book, please go to:<br />http://bit.ly/ALTLBCE<br />
  11. 11. How do we prepare for engagement?<br />To request your personal copy of the entire Little Book, please go to:<br />http://bit.ly/ALTLBCE<br />
  12. 12. Be…<br />…Findable<br />…Active<br />…Engaging<br />…Measurable<br />To request your personal copy of the entire Little Book, please go to:<br />http://bit.ly/ALTLBCE<br />
  13. 13. How do you manage Customer Engagement?<br />To request your personal copy of the entire Little Book, please go to:<br />http://bit.ly/ALTLBCE<br />
  14. 14. Customer Engagement should be a natural process similar to having a conversation with someone:<br />Listen<br />Learn<br />Understand<br />Speak<br />Repeat<br />To request your personal copy of the entire Little Book, please go to:<br />http://bit.ly/ALTLBCE<br />
  15. 15. How do you make your brand engaging?<br />To request your personal copy of the entire Little Book, please go to:<br />http://bit.ly/ALTLBCE<br />
  16. 16. <ul><li>Implement a well-defined social media strategy
  17. 17. Understand the rules of engagement
  18. 18. Create RELEVENT content
  19. 19. Employ community managers
  20. 20. Embrace your social media rock stars
  21. 21. Be everywhere</li></ul>To request your personal copy of the entire Little Book, please go to:<br />http://bit.ly/ALTLBCE<br />
  22. 22. Sounds Easy?<br />“Although most marketers have taken steps to unify their marketing processes, far fewer feel these efforts have achieved optimal results. Of those marketers that have begun to align their messages across channels, only 27% report effective integration. This means that 3 of 4 companies still feel their integration efforts are incomplete”<br />Direct Marketing Association<br />Rowing As One: Integrated Marketing Today<br />To request your personal copy of the entire Little Book, please go to:<br />http://bit.ly/ALTLBCE<br />
  23. 23. Who can help youengage?<br />To request your personal copy of the entire Little Book, please go to:<br />http://bit.ly/ALTLBCE<br />
  24. 24. Focused on engagement.<br />Customer Engagement is Alterian’s mantra and we have always focused on engagement with the individual customer. Alterian’s mission is helping hundreds of companies and thousands of marketers move from mass marketing to engagement with the individual.<br />To request your personal copy of the entire Little Book, please go to:<br />http://bit.ly/ALTLBCE<br />
  25. 25. Designed for engagement,<br />Alterian AlchemyTM<br />“Alterian realized that to achieve an engagement platform which could cope with the complexities and volume associated with large scale individual engagement across millions of customers and make that simple for marketers to use, it had to go back to the drawing board and rethink and relearn everything we knew, listen to what customers wanted and build something from the ground up, using the latest software tools available.”<br />Mike Talbot, Founder and President, on the architecture of Alterian’s Customer Engagement Platform– Alterian AlchemyTM, 2010<br />To request your personal copy of the entire Little Book, please go to:<br />http://bit.ly/ALTLBCE<br />
  26. 26. Ready to engage?<br />To request your personal copy of the entire Little Book, please go to:<br />http://bit.ly/ALTLBCE<br />
  27. 27. Then Let’s!<br />Haven’t gotten enough?<br />Request your personal copy of The Little Book of Customer Engagement in its entirety by visiting http://bit.ly/ALTLBCE<br />Visit www.alterian.com to:<br /><ul><li>Find out more about Alterian’s Customer Engagement products and services
  28. 28. Test drive an engagement product
  29. 29. Download industry leading white papers
  30. 30. Explore our partner directory</li>

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